According to Kantar Worldpanel's newest smartphone OS data, Apple’s new iPhones were the top three best-selling smartphones in the US in November, despite the high price of the iPhone X. In contrast, Samsung’s flagship phone, the Galaxy S8, only managed the 6th position.
The iPhone X was the top selling model in urban China in November, with a market share of 6.0%. Unlike in Europe and the US, where the vast majority of new early iPhone X sales came from existing Apple smartphone owners, in urban China there are significant numbers of Huawei, Xiaomi and Samsung customers switching to the new iPhone models, which they deem a cut above the rest.
In the US, iOS dropped 3.8 percentage points, compared to the year-ago period, resulting in a total smartphone OS sales share of 39.8 percent. Android grew 4 percentage points to capture 59.4 percent of the smartphone OS market. In the UK, Apple achieved its highest share (49.4%) in more than three years for the month of November only.
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