According to the new data shared by research firm IDC today, Apple's tablet devices - iPad remains the world's most popular tablet by a significant margin, helped by the lower-price iPad which continued to drive a strong consumer upgrade cycle.
Confirmed by its Q1 18 (Q4 17) earnings results, Apple has sold a total of 43.8 million iPad units last year, compared to Samsung's 24.9 million and Amazon's 16.7 million, which were estimated by IDC. Interestingly, the combined Samsung-Amazon total of 41.6 million tablet sales is still lower than iPad shipments.
Apple domainite a 26.8 percent share of the entire tablet market in 2017, in other words, roughly one in every four tablets sold last year was an iPad. Apple's tablet market shares rose 3 percentage points year-on-year. Ranked by number 2, Samsung's share was notably dropped by 6.4 percent in 2017, compare to 2016.
IDC wrote that the shifting focus is to iPad Pro and its potential in the commercial as well as education segments, overall, Apple's growth in iPad sales, albeit relatively flat. At Last week, the company reported revenue of $5.8 billion from iPad sales in the fourth quarter of 2017, hinting its strong growth in iPad business.
Looking into future, multiple rumors have suggested that Apple to launch at least one of new iPad Pro model with slimmer bezels, no home button, and Face ID. As for the lower-cost 9.7-inch iPad and iPad mini, we assuming each could receive a routine speed bump this year among other upgrades as well.
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