According to the US Customer Satisfaction Index (ACSI) 2018 Household Appliances and Electronics Report, Apple's Mac and iPad still have the highest customer satisfaction scores among PC and tablet manufacturers, including Amazon, Samsung, ASUS, HP, Lenovo, etc.
ACSI points out that Apple's devices are rated the best in almost every aspect of the customer experience, whether it's in device design, functionality, or ease of operations. Although most of Apple's Mac and iPad products have not been updated in 2018, the Cupertino firm still got the highest score, which is 83 points, same as last year.
To create a scoring system and compile device scores, ACSI surveys approximately 250,000 customer visits per year to analyze customer satisfaction for more than 380 companies in 46 industries. However, ASCI interviewed 6,062 customers for this study.
As the report suggests, Amazon is approaching Apple with an ASCI score of 82 points. Samsung and Amazon tied for 82 points. Samsung has also succeed well response in terms of customer experience, but it can't be compared with Apple in terms of functions, including the operating system, pre-installed apps and data storage.
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