According to data provided by market research firm Kantar Worldpanel, strong sales of iPhone XS and iPhone XS Max at the end of the third quarter helped Apple gained a share growth in the US, Australia and China smartphone markets.
Early sales of iPhone XS and iPhone XS Max models in the US are decent, which is good news for Apple, coupled with continued strong growth of iPhone 8 and iPhone 8 Plus. At the same time, the iPhone 8 is the best-selling iPhone in the US this quarter, accounting for 9.4% of the smartphone market. With the release of the iPhone XR, Kantar expects Apple's market share to rise further at the end of the year.
Apple's growth rate in Australia is 3.8%, while in China is 1.3%. However, the iPhone's share in the European market fell by 1.6%, with a growth of only 0.5% in Germany and a 4.1% decline in Spain. According to Kantar Worldpanel, this is related to fierce competition from Chinese brands, especially Huawei and Xiaomi.
It is worth mentioning that although Chinese brands have weakened Apple's market share, according to Kantar Worldpanel, brands such as Sony and LG are the most affected. In addition, due to the delay in the launch of the iPhone XR, so it's not included in the list, instead, its impact will be reflected in the next quarter's data.
However, a report from Nikkei suggest the sales of iPhone XR doesn't look good at all, in fact, Apple has canceled additional production plan due to the "disappointing demand". Still, this needs to be taken grant of salt, as they don't have good track records in recent years.
Early sales of iPhone XS and iPhone XS Max models in the US are decent, which is good news for Apple, coupled with continued strong growth of iPhone 8 and iPhone 8 Plus. At the same time, the iPhone 8 is the best-selling iPhone in the US this quarter, accounting for 9.4% of the smartphone market. With the release of the iPhone XR, Kantar expects Apple's market share to rise further at the end of the year.
Apple's growth rate in Australia is 3.8%, while in China is 1.3%. However, the iPhone's share in the European market fell by 1.6%, with a growth of only 0.5% in Germany and a 4.1% decline in Spain. According to Kantar Worldpanel, this is related to fierce competition from Chinese brands, especially Huawei and Xiaomi.
It is worth mentioning that although Chinese brands have weakened Apple's market share, according to Kantar Worldpanel, brands such as Sony and LG are the most affected. In addition, due to the delay in the launch of the iPhone XR, so it's not included in the list, instead, its impact will be reflected in the next quarter's data.
However, a report from Nikkei suggest the sales of iPhone XR doesn't look good at all, in fact, Apple has canceled additional production plan due to the "disappointing demand". Still, this needs to be taken grant of salt, as they don't have good track records in recent years.
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