Apple announced during the earnings call this week that it generated $6.7 billion from iPad, however, since Apple no longer disclose iPad unit sales, we don't know how much of units the company sold. A report from research firm Strategy Analytics, on the other hand, suggested Apple shipped an estimated 14.5 million iPads in the fourth quarter of 2018.
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To put that in perspective, Apple reported sales of 13.2 million iPads in 1Q FY18, therefore, the data suggests that iPad unit sales have grown nearly 10 percent on a year-over-year basis. Keep in mind, though, the average selling price of iPad has increased: the average selling price was $463 last year, while the average selling price of iPads was $445 in 2017.
Regardless, Apple continued to dominate the tablet market, surpassing Samsung's estimated 7.5 million tablet shipments in the quarter. Meanwhile, Amazon, Huawei, and Lenovo claimed the #3, #4, and #5 spot with an estimated 5.5 million, 4.6 million, and 2.3 million units shipped in the holiday quarter respectively.
This year, Apple is expected to launch iPad mini 4 and seven-generation of iPad with support for Apple Pencil and Smart Keyboard, both features were limited to iPad Pro models previously.