Apple Wins Cannes Lions' "Creative Marketer of the Year" Title

Cannes Lions, known as the "Oscar of Advertising", is the most comprehensive international award within the world advertising busi...

Cannes Lions, known as the "Oscar of Advertising", is the most comprehensive international award within the world advertising business. It not only attracts customers, production firms, inventive agents, etc. Cannes International inventive proclaimed that Apple has won the title of "Creative Marketer of the Year", which is the first run through Apple has won this honor.

"The company's marketing and communications consistently showcases creative excellence. Apple Inc. has created a culture that drives marketing strategies that ensure that its customers are true ambassadors for Apple brands."

Tor Myhren, Apple's vice president of marketing and communications, said that Apple is a bit humbling to win the honor, which will be presented by Myhren at the final awards show at the Cannes Film Festival on Friday, June 21:

Tor Myhren, Apple’s VP of marketing and communications, says being named the Cannes Lions Creative Marketer of the Year is “a tremendous honor, and it is a bit humbling.” What’s important about the accolade is “that the creative world is watching, and that there’s a lot of creative talent out there who some day might work at Apple,” he adds. “It’s important to Apple in terms of potential future talents.”

In 2018, Apple's HomePod advertisement "Welcome Home" won the Entertainment Lion Music Grand Prix Award. Elective companies that have earned the title of "Inventive promoting Owner of the Year" incorporate Google, Burger King, Samsung, Heineken, McDonald's, Coca-Cola, Mars, IKEA, etc.