iPhone 11 Series Accounted For 69% Of All iPhone Sales In The US Last Quarter

According to data from Consumer Intelligence Research Partners (CIRP), Apple’s iPhone 11 series has been selling well in the United States. From October to December 2019, or the so-called Christmas shopping season, iPhone 11, iPhone 11 Pro, and iPhone 11 Pro Max combined shares accounted for 69% of all iPhone sales in the United States, which is larger than last year's XS + XR total shipments.

Apple has no longer released specific hardware sales figures, so these are based on polls. It reveals that Apple's new device is loved by users. For every 10 iPhones sold, 7 are iPhones released last fall.

Unsurprisingly, out of the three new models, Apple's affordable iPhone 11 is the most popular, accounting for 39% of all iPhone sales; After the price cut to $599, the old iPhone XR still sells strong.

Comparing iPhone sales figures for the Christmas shopping season from 2018 to 2019, the CIRP report states that the average iPhone selling price has dropped from $839 in December 2018 to about $809-this is because Apple has reduced the price of the iPhone 11 by $50, And it considered for the bulk of sales, so the average selling price was pulled down. Of course, this also shows that Apple's price cut strategy is also effective in the United States.

CIRP data also shows that customer acceptance of higher storage versions is lower than in previous years. Most iPhone 11 and older iPhone buyers will choose the entry-level 64GB storage version. In contrast, two-thirds of users who bought the iPhone 11 Pro series chose 256GB or 512GB.

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