Apple today introduced a new feature that will be available to iOS, macOS, and tvOS app developers via App Store Connect: subscription offers. Apps that offer auto-renewable subscriptions will soon be able to offer a limited time discount for existing or previously subscribed customers.
The subscription offer is intent to help you win back customers who have cancelled your subscription or push customers to upgrade their subscriptions at a discounted price, even for the customers who have already used an introductory offer, they can still accept the offer. Developers should be able to provide up to 10 promotions at once.
In addition to the introductory offer, here are three categories of promotional offers that developers can choose for previous subscribers:
FreeAccording to Apple, the feature is current being tested in the latest beta version of iOS 12.2, macOS 10.14.4, and tvOS 12.2. And will be publicly available once Apple released the updates to all users.
Customers access your subscription for free for a specific duration — for example, a 30-day trial for a subscription with a standard renewal price of $4.99 per month.
Pay As You Go
Customers pay a promotional price for each billing period for a selected duration — for example, $1.99 per month for three months for a subscription with a standard renewal price of $9.99 per month.
Pay Up Front
Customers pay a one-time promotional price for a specific duration — for example, $9.99 for the first six months of a subscription with a standard renewal price of $39.99 per year