According to the latest CNBC All-America Economic Survey reports that 64% of Americans now own at least one Apple product, the average U.S. household now owns an average of 2.6 Apple products. The similar question that was asked back in 2012, the numbers were 50% and 1.6 products. Even more impressive is that there're very few demographics where Apple product ownership is below 50%.
Apple device ownership rates dip below 50 percent in the 2017 survey for Americans with incomes under $30,000, retirees, and women over the age of 50. However, the "wealthiest Americans" own 4.7 Apple products per household, while the poorest owns one. Other statistics include 3.7 devices per household in the West of the United States, while households in the South owned 2.2 devices on average.
64 % of those claimed that the time they spend on an iPhone is "mostly productive and useful," while 27% said that it's "mostly unproductive." On average, the time spent on an iPhone was "dominated" by phone calls, emails, and texting, followed by social media. Most Americans surveyed said that they were less likely to spend time watching videos, playing games, and shopping on their iPhone.
Via MacRumors And 9to5Mac, Image Via 9to5Mac
Apple device ownership rates dip below 50 percent in the 2017 survey for Americans with incomes under $30,000, retirees, and women over the age of 50. However, the "wealthiest Americans" own 4.7 Apple products per household, while the poorest owns one. Other statistics include 3.7 devices per household in the West of the United States, while households in the South owned 2.2 devices on average.
I cannot think of any other product — especially any other product at a high price point — that has that kind of permeation with the public and level of growth,'' said Jay Campbell, pollster with Hart Research, which conducted the survey along with Public Opinion Strategies.
64 % of those claimed that the time they spend on an iPhone is "mostly productive and useful," while 27% said that it's "mostly unproductive." On average, the time spent on an iPhone was "dominated" by phone calls, emails, and texting, followed by social media. Most Americans surveyed said that they were less likely to spend time watching videos, playing games, and shopping on their iPhone.
It’s also worth to note that the All-America Economic Survey polled 800 people across the United States in late September, and CNBC said that the survey has a margin of error of plus or minus 3.5 percentage points. In a separate study conducted by Piper Jaffray earlier in 2017, it was found that 76 percent of teens polled owned an iPhone, increasing from 69 percent in the same period a year prior.
Via MacRumors And 9to5Mac, Image Via 9to5Mac
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