Showing posts with label iPhone. Show all posts

Earlier this week, Samsung showed off its first foldable smartphone, the Galaxy Fold, a $2,000 device that will be available in April this year. However, we have seen many patents filed by Apple lately that reveals the company may actually working on a foldable iPhone, but that might take some years before it becomes reality. So if Apple wants to make a foldable phone, they might need to rely on Samsung for that.



Dutch industrial designer Roy Gilsing shared his foldable iPhone concept, give us an idea of how could Apple implement the technology into their devices. Just like the Galaxy Fold, the device let you switch seamlessly between the phone and tablet mode. When it's in tablet mode, it can be used in both portrait and landscape and allows a partial fold and turns it into a mini-laptop with a touchscreen keyboard.

Clearly, Apple did put some effort into researching the tech, as one of their foldable patents showed that in order to prevent such designs from causing severe damage to the screen, the company discusses the use of "elastic materials, fluids and other materials" to fill the recessed areas in the middle. The patent was submitted on June 8, 2016, that's more than 2 years ago.

At least one analyst expect that Apple won't release a foldable iPhone until 2020 at earliest, otherwise, they may not going to release it at all.

Previously, iPhone sales took a huge hit in Greater China, and many in the industry pointed their finger at Apple's overpriced strategy. Even CEO Tim Cook had admitted in the 1Q FY19 earnings report that pricing did have a significant impact on Apple's sales over the past period of time.



However, Apple quickly made a wave of price cuts on the Chinese e-commerce platform, including the iPhone XS, iPhone XS Max and iPhone XR. Judge from the current situation, price cut is what they call it the most "simple and rude" promotion method. Online retail giants Alibaba and Tmall data showed that as of January 29, iPhone sales were up by 76% in half a month since it started on the 13th.

Since January 11th, another online retailer Suning announced the iPhone price cuts on the same day, Suning Apple's traffic and sales both exploded. Among them, iPhone 8 and iPhone XR saw the biggest growth. As of January 30, sales of the Apple products on the Suning platform increased by 83%.

During this week's earnings call, Cook said that Apple is considering changing the pricing strategy in some emerging markets as well. Apple's first fiscal quarter of FY 2019 revenue was not as good as expected, largely influenced by Greater China and the sky-high price, among other factors. (Via Feng)

Apple analyst Ming-Chi Kuo is out with his latest research report, says  that 2Q19 iPhone shipments may be flat, and the year-on-year decline will be over soon. Although the 2Q19 iPhone shipments declined by about 14% year-on-year, they have improved significantly from just 29% in 1Q19 and believes that 2Q19 iPhone shipments will likely be better than the market consensus:

We maintain our forecast of 188–192mn units for 2019 iPhone shipments. We believe the downside risks of share prices for the Apple and iPhone supply chain are limited in the near term given that 2Q19 iPhone shipments will likely be better than the market consensus.
Kuo estimates that 2Q19 iPhone shipments to be about 3400 – 37 million units, which is slightly higher than the market consensus of 30 – 35 million units. Looking into later of this year, he expects 3Q19 and 4Q19 iPhone shipments to be approximately 44 – 46 and 67 – 71 million units, respectively.

Apple to announce final results for the holiday quarter on its upcoming earnings call this Tuesday, where the company is expected to report $84 billion revenue instead of the original estimated $89-93 billion, as it announced earlier this month.

OLED iPhones:

According to the Wall Street Journal, all iPhones are likely to adopt OLED screen in 2020, completely ending the LCD screen era. Today's report further confirmed the possibility of Apple switching to OLED entirely; and mentions that Apple's LCD supplier JDI is seeking investor help to consolidate its position as a supplier since iPhones moves to OLED only, makes this rumor more practical.
Japan Display Inc. is in advanced talks with Taiwan's TPK Holdings Co. and Chinese state-owned Silk Road Fund about an investment that would include a stake of about 30% with the possibility of greater control later, people familiar with the matter said.

AirPower Available Later This Year:

DigiTimes now reports that the highly anticipated Apple's wireless charging mat AirPower has entered mass production and will be officially released later this year. In September 2017, Apple previewed the AirPower wireless charging mat, which was originally planned to be available in 2018, but until today, the accessory still has no definite release time.

Last year, DigiTimes reported that AirPower will be available for sale at the end of March 2018, and obviously it has not become a reality. Earlier this month, Hong Kong website ChargerLAB announced that supply chain sources said that both Luxshare Precision and Pegatron have begun the production of AirPower.

iPhones are pretty much waterproof nowadays, the latest models, iPhone XS, for example, is IP68 rated waterproof, which means it is able to resistants depth of 1.5m underwater for up to thirty minutes. iPhones work quite well after underwater, can't say the same thing regarding the speakers though, it will sound goofy following the water enters the speaker grill, and may take some time to clean up.

However, the problem can be easily solved with a clever Siri shortcut, which it plays high-frequency sounds and immediately forces water to flow out of the speaker grill. The Water Eject shortcut works like the water ejection feature on the Apple Watch, and it can also be ejected by playing sound through the speakers.

Thanks to the YouTube channel iDeviceHelp, you can now eject water from your iPhone's speakers by clicking this link and download the Shortcuts, then run it by tapping on the Shortcuts, and finally tap on ‘Begin Water Ejection’ and you should start to see water coming out of speakers.

New iPads:

Apple will release at least two new iOS devices in the first half of this year, according to sources from the supply chain via Digitimes, and suppliers are preparing to produce two new iPads, both new iPads are "entry-level" versions, including the much anticipated iPad mini 5 and the new iPad.


However, the DigiTimes report does not mention the features of the new iPad, but several reports have indicated that Apple will launch the new iPad in 2019. Ming-Chi Kuo, for example, predicted that the new iPad mini would use a cheaper display panel and a faster processor. On the other hand, a report from China said the new iPad will replace the current 9.7-inch iPad with a 10-inch display.

iPhone XR 2 With Better LTE Performance

According to the latest research report from Barclays, the next-generation iPhone XR will use a 4x4 MIMO antenna design. 4x4 MIMO refers to Multiple-Input Multiple-Output, which means that the next iPhone XR will be featured with 4 antennas to improving faster data speed. The current iPhone XS and XS Max uses the 4x4 MIMO antenna design, whereas the current iPhone XR uses 2x2 MIMO.

A few months ago, PC Magazine reported that the LTE performance of the iPhone XS and iPhone XS Max was "significantly better" than the iPhone XR, it show that this difference is especially noticeable under weak signal conditions. Of course, no matter how many antennas the iPhone has, the speed will be affected by factors such as network congestion, distance from the tower, physical obstacles, etc.

Lately, it seems like the sales of Apple's iPhone have encountered some obstacles in China, and at the same time, the company's performance in the Indian market is also very unpleasant to look at. According to a new report from market research firm Counterpoint Research, the Cupertino giant’s iPhone sales in India fell by 50% year-on-year and only had 1.20% of market share last year.


Counterpoint says that Apple just sold 1.7 million units in the year 2018. In comparison, iPhone shipments in 2017 were 3.2 million units. The sharp drop in iPhone shipments in the Indian market can be attributed to Apple's high pricing and fierce competition from its competitors.

From 2014 to 2017, the size of Apple's Indian business actually doubled from 1.5 million year-over-year to 3.2 million. Sadly, Apple's iPhone sales in India last year suddenly fell back to three years ago, Counterpoint suggests that it is likely due to the rise of OnePlus that offers similar features at a cheaper cost.

Hopefully, the launch of some low-priced iPhone models may attract local consumers to buy products from Apple, such as the second generation of iPhone SE, which we aren't even sure if it really exists.

The latest data from the research company Mixpanel reveals that the iPhone XR has seen a larger user base than the iPhone XS, suggest that users preferred iPhone XR over the 5.8-inch iPhone XS, despite it was available one month earlier than the low-cost model.



Though, the most expensive iPhone XS Max still sustains a sizable lead. From the Mixpanel adoption chart, the iPhone XR has been catching up with the iPhone XS for a few weeks, but in the past few days, the iPhone XR is still placed in the second spot. At the current rate of growth, iPhone XR Usage would surpass iPhone XS Max adoption by the next month.

As of yesterday, the iPhone XS usage share was 2.89%, while the iPhone XR and iPhone XS Max shares were 3.02% and 3.65%, respectively. Last year’s iPhone X has the highest percentage, reaching 11.71%. From December 24, 2018, to January 8, 2019, the share of iPhone XS increased from 2.53% to 2.89%, a growth of 0.36%. At the same time, the iPhone XR rose from 2.24% to 3.02%, an increase of 0.78%.

However, Apple's model launched in 2018 has only had a small impact on the overall market share of the iPhone, and iPhone X, iPhone 8 and iPhone 8 Plus still account for 30% of active devices. In fact, since the iPhone XS series was launched in September last year, the iPhone 8 and iPhone 8 Plus usage share has been climbing.

Image Via Sachin Communication

According to CNBC, Tim Cook will appear on the "Mad Money" show later of the day, when he will sit in an Apple store directly with Jim Cramer to talk about Apple. Before the interview, CNBC shared some of what they discussed. The topic of the conversation revolves around Apple's recent adjustments to the 2019Q1 revenue forecast, iPhone and wearable sales, etc.


Firstly, Cook said that Apple's ecosystem and services may be "underappreciated" by the critics, and he has heard it too many times over the years. Though, Cook also said he was not surprised by the decline in Apple's share price following he sent the investor letter, because the market is "quite emotional in the short term," and that they are only focused on longer-term culmination.
"I'm not defensive on it. This is America and you can say what you want," Cook continued. "But ... my honest opinion is that there is a culture of innovation in Apple and that culture of innovation combined with these incredible, loyal customers, happy customers, this ecosystem, this virtuous ecosystem, is something that is probably underappreciated."
The Apple CEO also reveals that the iPhone XR has been the best-selling model ever since it released, but he would like to sell more than that and is in the process of working on it. Meantime, Cook touting that revenue from Apple’s wearables business has "already more than 50% more than iPod was at its peak."

Image: Apple
After yesterday’s Apple stock fiasco, it has left many investors, and consumers alike, claiming that the end of Apple is near if they don’t change up their business model. Some actually believe Apple is doomed, here’s why I don’t think that’s the case.

Yesterday proved to be one of the most difficult days for Apple and Tim Cook, even having CNBC calling it “a dark day for Apple.” Shares of AAPL stock plunged 7%, or about $10 per share, during after-hours trading. This led Apple CEO Timothy D. Cook to issue a letter to investors.

In the letter, Tim Cook said that he projects Apple to lose an estimated $9 billion dollars in revenue from its initial projected outlook.

Apple published this initial guidance for the fiscal 2019 quarter in November:



Then, yesterday, Apple published revised guidance for the fiscal 2019 quarter:


I want to make this crystal clear, some believe that Apple is doomed for the fact that they are on track to lose $9 billion dollars. But, Apple’s current market cap, despite the stock fiasco, sits at $750.91 billion as of this writing, higher than the entire GDP and Nominal GDP of Switzerland—which sits at $678.57 billion—and the Nominal GDP of Saudi Arabia, which is $683.82 billion.

Furthermore, in the letter to investors, Tim Cook highlighted the fact that “Our installed base of active devices hit a new all-time high—growing by more than 100 million units in 12 months. There are more Apple devices being used than ever before, and it’s a testament to the ongoing loyalty, satisfaction, and engagement of our customers.”

If a company was “doomed” it would not be able to maintain a growing active user base like Apple has.

Despite all of this, Apple still maintains the highest customer loyalty of almost any other company. I believe that the stock fiasco from yesterday will allow Apple to re-evaluate itself, and hopefully, lower the price of future iPhone models to ensure it will sell better. Of course, Apple will need more than just a lower price, they will need to innovate again, something they have been lacking in recent years.

There’s one specific thing I believe about Apple and the iPhone: iPhone is, and always will be, the core of Apple, and without it, Apple will fail.

To learn more about what I expect from Apple in 2019, you can read that article here.

A new report said that in the third quarter of this year (2018), the growth rate of the premium smartphone market continued to exceed the growth rate of the entire smartphone market, and the iPhones released in 2018 dominates the premium market. Although there are close to 40 manufacturers entering the market, the top five vendors, including Apple, account for 89% of total shipments.



Market analysis data from analyst firm Counterpoint Research reveals that though the entire smartphone market fell by 5% year-on-year in the third quarter, the premium smartphone market experienced a 19% increase; those premium models with a price of $400 or more accounts 22% of global smartphone market.

Apple is the driving force behind the high-end smartphone market, while Counterpoint said that growth in the quarter was “driven by the new iPhones”. At the same time, Chinese smartphone makers have also launched new flagship models. Apple reportedly occupied 47% of the premium market during this season, followed by Samsung (22%), Huawei (12%), Vivo (5%), Oppo (5%) and Xiaomi (3%).

Apple's premium smartphone sales are still driven by markets such as the US, China, Japan, South Korea, and Western Europe. By region, Apple ranks first in North America, the Middle East, Africa, Western Europe, China, and the Asia Pacific; second in Latin America, Central, and Eastern Europe, next only to Samsung.

Image Via The Verge

Apple is reportedly interested in the 3D camera sensor produced by its existing supplier Sony, which uses precise time-of-flight technology. Satoshi Yoshihara, general manager of Sony, said the company plans to start mass production of 3D chips next summer to meet the needs of several smartphone makers.



Bloomberg Quint reported that Satoshi Yoshihara did not provide production data and did not disclose the names of potential customers, but he pointed out that Sony's 3D chip business is making a profit. It is understood that Apple is interested in adopting this technology, but it is not clear whether this info is from Sony or other anonymous sources.

Apple's existing TrueDepth camera system uses a VCSEL (Vertical Cavity Surface Emitting Laser) to project structured light on an object. By measuring deviations and distortions in the grid, the system can generate 3D images for biometric authentication. Sony's Time-of-Flight (TOF) system renders a depth map by measuring the time it takes for a light pulse to travel to and of the target surface.

Without a doubt, TOF technology is more accurate than VCSEL and can work at greater distances. A report published earlier this year claims that Apple is evaluating whether to use TOF for rear-facing cameras to help augmented reality app for a faster, more accurate autofocus method. Though, Apple analyst Ming-Chi says the company is unlikely to integrate TOF technology into next-gen iPhones.

Reuters today quoted a number of people familiar with the matter as saying that Apple will assemble high-end iPhones in India in 2019 through the Taiwanese contract manufacturer Foxconn. More importantly, Foxconn will assemble the most high-end iPhone X models in the country. Analysts said the move will push Apple's business in the Indian market to a new level.

Apple Inc will begin assembling its top-end iPhones in India through the local unit of Foxconn as early as 2019, the first time the Taiwanese contract manufacturer will have made the product in the country, according to a source familiar with the matter.
The person familiar with the matter also said that the Foxconn plant, which will begin producing top-end iPhones for Apple, is located in a factory in Sriperumbudur, Tamil Nadu. According to Tamil Nadu's Minister of Industry, M C Sampath, Foxconn will invest 25 billion Indian rupees (about 356 million US dollars) to expand the plant. Sampath also stated that the investment is expected to create up to 25,000 jobs.

So far, Apple has only assembled low-cost models like iPhone SE and 6S in the Indian market through Wistron. Moreover, the models that the iPhone sells in India are also dominated by low-end models. In recent years, although the sales of smartphones in the Indian market have soared, Apple's market share only gets about 2%, as it continues to shrink even further.

Following it kicked off a new iPhone trade-in promotion back in November for users in the United States, Apple has extended the limited time offer to additional countries. Once you trade in your older iPhone models, let say, iPhone 7 Plus, you can get a brand new iPhone XR for just $449, while iPhone XS for as low as $699 in the US, that saves you $300.


The countries that available for the promotion, including Australia, Austria, Belgium, Canada, China, Germany, France, Japan, Hong Kong, Macao, Italy, Spain, Sweden, South Korea, Switzerland, Taiwan, he Netherlands, the United Kingdom, and the United Arab Emirates. The promotion will end in January 31, 2019, with some offers will be exclusively at Apple Stores, some on Apple.com.

It's unclear why Apple decides to provide the promotion at this time of the year, possibly due to lower-than-expected iPhone sales that many analysts expressed about it. Yet, Apple last month said that its latest iPhone XR was the best-selling iPhone every week, so we don't know who is telling the truth as of now.

It seems every each year the iPhone is getting bigger and bigger, every since iPhone 6 plus was release, it went from 4-inch to 4.7-inch, 5.5-inch to 5.8-inch, and then 6.5-inch nowadays, because people simply want have bigger smartphone, that applies to majority smartphone brands on the market, smaller phones are nowhere to found, however, a new concept trying to imagine what would a mini iPhone XR look like.



Designer Krystofer said his inspiration for the concept of the iPhone mini came from seeing a child using a Plus-size iPhone to make a call. Another is that he saw an old man having difficulty taping on the top of a large-size phone. Therefore, Krystofer decided to design an iPhone that is tinner, less powerful, but cheaper. Like other iPhones, it can make calls, texts, pre-installed several core apps, and emergency features.

Similar to iPhone XS and XR, the iPhone mini uses the same full-screen notch design, but its body is 40% smaller than the iPhone XS Max and has only one rear camera. Simply put, it's more like a mini version of the iPhone XR. "Your thumb can reach all corners", he says: "it would be light and could fit into any pocket unlike the new line-up out from Apple"

However, as far as Apple is concerned, they are unlikely to launch a phone similar to the iPhone mini. There are even rumors that Apple has given up the second-generation iPhone SE. With the slowdown in the smartphone market, Apple has turned to a new strategy of selling fewer handsets at higher prices and increasing revenue by increasing the average iPhone price.

According to The Information, Apple is actively developing its own cellular modem and will be used in future iPhone models. For several months, the company has been actively recruiting engineers in San Diego, where the Wireless Architecture team is located. However, due to the complexity of the wireless modems, we may not see an iPhone with its own-designed cellular moderns until 2021.


Furthermore, considering there were reports stated the fact that Apple will launch its first 5G-enabled iPhone in 2020 featured with Intel modems, so the first iPhone with in-house designed cellular modern is highly thought to be available in 2021. This allows Apple to further reduce reliance on chipmakers like Intel and Qualcomm, especially Apple is in a patent battle with the latter.
[...]And a person briefed on Apple’s plans confirmed that the company, indeed, has an an active project to build its own cellular modem chip, which connects Apple’s phones to the networks of wireless carriers. Due to the complexity of the chip, it could take Apple as long as three years to ship iPhones with them, analysts said.
The plan could eventually benefit users since it designed the best industrial-leading A-series processor, T-series coprocessor, S-series processor, and W-series wireless chip for its wide range of products, so I would expect them to design one of the most powerful cellular modern ever.

Just as Apple's supply chain has lowered its forecast for earnings,, chipmaker Broadcom, announced its fourth-quarter earnings report, which is better than expected and the outlook for next year is strong. CEO Hock Tan pointed out that the wireless business performed better than expected in the last quarter, thanks to the rose demand for old smartphones of "a customer in North America", hinting at Apple.



Tan said in the report that the growth of the number of old smartphones for North American customers" helped the company's wireless business unit to performed well in the fourth quarter. He did not directly name Apple, but according to Bloomberg, Apple is the biggest partner of Broadcom in North America.

Tan's statement indicates that Apple’s old iPhone sales are in strong demand. However, he also pointed out that the wireless business is expected to face a "seasonal decline" in the first quarter of the year ending in January next year. Older iPhone models that still available for purchase including iPhone 7, 7 Plus,  iPhone 8, 8 Plus, as well as the iPhone X.

Several Apple supply chains have lowered their financial forecasts, reflecting the weak demand for the latest models such as iPhone XR, iPhone XS and iPhone XS Max, which has deepened doubts on the future of Apple's iPhone but also gave exceptional attention to whether the earnings and outlook of Apple stocks.

Image Via PCMag.com

Yesterday there were reports claims that Apple may be planning to introduce a new Smart Battery case for the iPhone XS. Today there is new evidence that the accessory may available more than one iPhone model and also leaked what it will be look like, according to Guilherme Rambo of 9to5Mac who found the three model identifiers associated with the Smart Battery case in iOS 12 code.


These model identifiers, namely A2070, A2071, and A2171, are more than likely match to three new iPhone models released this year, particularly iPhone XR, iPhone XS, and the iPhone XS Max. Another identifier found in the iOS code is said to indicate that the accessory will be released in 2018. Design wise, the "power bank" looks bigger, implying the new battery case may have a larger capacity.

Apple's first Smart Battery case is dedicated to the iPhone 6, which included an additional 1877 mAh battery for the phone while also provide extra protection, its successor iPhone 6s and iPhone 7 too introduced the corresponding versions, however, the iPhone 7 capacity increased to 2365 mAh.

It's unclear if this year's case to support wireless charging. Different from the previous models, the new model also matches the design language of the new iPhone. As for the release date, considering the first one launched in December of 2015, Apple will debut the Smart Battery Case in the near future.

According to a report published by Gartner, Apple has retained its 11.8 percent share of the smartphone market in 3Q 2018, while Samsung losing 3.4 percent compared to the same period last year, with only 18.9% market share in the quarter, and Huawei saw greater smartphone growth demand, with 13.4%, and placed at #2 spot, whereas Apple now ranked #3.



Though global smartphone sales increased 1.4 percent year-over-year when it compared to Q3 2017, Garner says that if Huawei and Xiaomi wasn't included in the report, then the global smartphone sales would have declined 5.2 percent, in the end, the Chinese smartphone brand, Huawei, was the only one to see significant growth thanks to its cheaper but high-end smartphones.

Garner estimates that Apple sold 45 million smartphones in Q3 2018, roughly the same as last year's figure, and especially points out that iPhone XS Max was more popular than the smaller iPhone XS. Samsung, however, saw an estimated twelve million unit decline in shipments, and Huawei sees a 52 million unit sales.

The research firm believed that next massive consumer smartphone adoption will be in 2020, when the 5G and foldable phones begins to appeared on the market. While Apple will not release the 5G iPhone until 2020, Samsung and other smartphone makers are expected to launch the first 5G device next year.

From the view in 3G and LTE eras, Apple's support for new network standards has been slow. Today, Bloomberg said that next year's new iPhone will not support 5G data network, Apple may have to wait until 2020 to add the mobile network standard support to the iPhone.


Currently, many carriers have indicated that 5G will be deployed in certain regions next year. At the same time, smartphone manufacturers such as Samsung are also actively preparing to launch devices that support 5G. However, Bloomberg believes that Apple predicted that the first versions of the 5G smartphones would suffer from problems like poor coverage.

Back in the day when the iPhone 4s was released, Android vendors began to sell various LTE devices, and Apple chose to continue to wait for the technology to mature. Goes on, it proves that Apple's wait right, the initial 4G smartphone consumes many power and spotty coverage, Second-generation 4G modem got optimized better. so that's when Apple started supported 4G on iPhone 5.

Of course, we still don't know what will happen to the first 5G phones, but Apple will choose to wait. Finally, the dispute with Qualcomm also limited Apple's decision to fully embrace 5G, because Intel's 5G chip has not yet been developed, and it still needs to wait for about 18 months. This means that the iPhone in 2019 is definitely not in time for the party.

Image Via Fast Company
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