Showing posts with label Apple. Show all posts

Image: Apple
Undeniable, iPad Pro is the most powerful iPad ever. The third-generation iPad Pro is also considerably closer to being a MacBook than an iPad. Knowing this, Apple published new ads that show off the iPad Pro’s powerful productivity capabilities.

On Friday, Apple published a series of iPad Pro ads that highlight the tablet as a productivity powerhouse. The advertisements prove that Apple isn’t just positioning the iPad Pro has either a tablet or laptop, instead, as a tool that allows you to do things differently.

Image: Apple's YouTube Channel
The ads, five in total, highlight how to start a podcast, create a presentation, go paperless, use AR to design a space, and how to record notes on iPad Pro.

Following the third-generation iPad Pro announcement during Apple’s “There’s more in the making” event, it has been continuously praised for being “faster than most PC laptops.” The performance is thanks to the A12X Bionic chip that is “the smartest, most powerful chip, ever,” according to Apple.

The performance of the new iPad Pro is further highlighted within each of the advertisements Apple has published to date, including the new ones.

Mircosoft has announced that the support for Windows 10 Mobile device will stop on December 10, 2019, and the software giant is now recommending that current Windows 10 users choose either Android or iOS devices, Microsoft provides this advice in the Windows 10 Support document. At the same time, it will stop providing security updates and patches to Windows 10 Mobile.



Microsoft ended Windows Phone support in July 2017 and closed Windows 10 Mobile active development in October of the same year, which directly led to the death of the platform. Due to the lack of app developers, the number of Windows 10 Mobile apps is small and the basic user base cannot be established.

Furthermore, Microsoft is also announcing that its AI assistant Cortana will no longer be a competitor of Google Assistant and Amazon Alxea. Instead, CEO Satya Nadella says that he seeks Cortana could integrate with the popular platforms rather than fight against them, and it has already partnered with Amazon to bring the integration to Alexa users, while it continues to negotiate Google on the matter.

It's very clear that Microsoft began to focus on app development on other mobile platforms: it launched several apps for iOS and Android, such as Microsoft Edge, Translator, Azure, OneDrive, and so on.

Image Via Andy Sowards

Apple has officially made the HomePod smart speakers available to users in China and Hong Kong today, users can go to Apple.com or Apple Store App to place an order, and can be delivered within one working day. The speaker is available in two colors, white and space gray, for 2,799 yuan. The company's marketing chief Phil Schiller said in a statement about the launch:

We're excited to bring HomePod to our customers in mainland China and Hong Kong markets. We can't wait for them to experience how great it sounds in their home, we think they are going to love it.
Like the mainstream smart speakers on the market, HomePod has an always-on voice assistant and the ability to connect to other devices for smart home controls, but Apple is also concentrating on its differences from other smart speakers. Sound quality is a differentiating factor in HomePod: can create a rich, full and delicate experience for those music lovers.

HomePod matches with Apple Music perfectly, although it don't music streaming service like the QQ Music or Spotify, you can still play songs from third-party apps via AirPlay. Additionally, users can ask Siri to do tasks such as send a text message, control HomeKit devices, or even make a phone call with it, and Apple specifically added the "play bedtime story" command only to the Chinese market.

According to the Nikkei, major Apple suppliers from Asia have already lowered their revenue forecast for 2019, and some attributed it to an “extraordinary" decline in demand from China. This news comes after Apple adjusted its revenue estimate for 4Q 2018, from the previous $89 billion to $84 billion.


Among them, TSMC, the core supplier of Apple's A-series chips, dropped its revenue forecast for the first quarter of 2019 at the latest earnings conference, which is expected to fall by 22%. The company said that high-end smartphones have seen a "sudden drop in demand" and blamed the slump in revenue to the US-China trade war and economic uncertainty.

Nidec, another Apple supplier that supplies the iPhone's vibration motor, has a similar situation. The company cut its 2019 full-year revenue outlook ""We have faced extraordinary changes," Nidec Chairman Shigenobu Nagamori told reporters at a Thursday news conference as the company reversed a previous forecast of a record profit"

Multiple reports suggest that Apple asked its suppliers to cut iPhone XR, XS, and XS Max production by 10 percent for the next three months, mainly due to the impact of iPhone sales in Greater China. For this reason, Apple has taken a number of measures to awake the Chinese market.

Image Via The National

New iPads:

Apple will release at least two new iOS devices in the first half of this year, according to sources from the supply chain via Digitimes, and suppliers are preparing to produce two new iPads, both new iPads are "entry-level" versions, including the much anticipated iPad mini 5 and the new iPad.


However, the DigiTimes report does not mention the features of the new iPad, but several reports have indicated that Apple will launch the new iPad in 2019. Ming-Chi Kuo, for example, predicted that the new iPad mini would use a cheaper display panel and a faster processor. On the other hand, a report from China said the new iPad will replace the current 9.7-inch iPad with a 10-inch display.

iPhone XR 2 With Better LTE Performance

According to the latest research report from Barclays, the next-generation iPhone XR will use a 4x4 MIMO antenna design. 4x4 MIMO refers to Multiple-Input Multiple-Output, which means that the next iPhone XR will be featured with 4 antennas to improving faster data speed. The current iPhone XS and XS Max uses the 4x4 MIMO antenna design, whereas the current iPhone XR uses 2x2 MIMO.

A few months ago, PC Magazine reported that the LTE performance of the iPhone XS and iPhone XS Max was "significantly better" than the iPhone XR, it show that this difference is especially noticeable under weak signal conditions. Of course, no matter how many antennas the iPhone has, the speed will be affected by factors such as network congestion, distance from the tower, physical obstacles, etc.

Samsung's upcoming Galaxy S10 series, which is on schedule to be announced on February 20th in the Unpacked event, will see a major overhaul when it comes to design. as it's said to feature the so-called hole-punch display, a front-panel cutout that’s literally just the camera, similar to the Notch on the iPhone XS.


However, an early benchmark suggests that the Galaxy S10 + cannot keep up Apple's 2018 flagship, the iPhone XS in terms of performance, yet, it even worse than the previous year's iPhone X. (Via Slashleaks)

Slashleaks shared allegedly Galaxy S10 Geekbench screenshots, shows that the device configured with Snapdragon 855 chip, 6GB memory, has a single-core score of 3,413 and a multi-core score of 10,256. In contrast, iPhone XS has a single-core score of 4,797, multi-score of 11,584. Somewhat surprisingly, even the iPhone X outperforms the S10, with a single-core score of 4243, and a multi-core score of 10,433. 

This is the advantage of Apple's self-developed chips and operating systems, even though the clock speed is lower than Snapdragon 855, fewer cores, and less memory, but the performance is far better than its competitors. Bear in mind, though, benchmarks don't represent the real world usage, just because it has higher scores, it does not mean that it open apps slower than iPhone XS or iPhone X.

A new Bloomberg piece out today alleges that Apple plans to reduce the number of hiring in some divisions in the context of declining iPhone sales and lower-than-expected revenues during the holiday season. Meanwhile, emphasizing the decline in iPhone sales is also an opportunity for new innovations.



After Tim Cook issued a letter to shareholders earlier this month, he held an all-hands meeting with employees, where the CEO was asked whether the company would take a freeze on hiring in response. Cook said at the time that he did not think the move was an ideal solution. However, Cook said that some departments should "cut back on hiring",

Cook said he hasn't completely decided which divisions will cut back on hiring, but he said that core units like the Apple AI team will still greet newcomers at a faster pace. He also emphasized that the rate of hiring does not measure the importance of the sector to Apple's future. Moreover, the cut on hiring will not affect Apple's new Campus in Austin, Texas, or the expansion of the California area.

Apple has been actively hiring new staff for the past decade, but the growth in the number of employees has slowed in recent years. Apple added a total of 9,000 employees in the last fiscal year to a total of 132,000 employees. and added about 7,000 employees in the previous year. 

After Apple released the iPhone XS Smart Battery Case yesterday, owners of iPhone X have wondered that if the case will also works for their devices, even though Apple only specifically mentioned that the case is compatible with the XS, iMore's Rene Ritchie, however, claims that iPhone X is compatible with the case.


Ritchie explains that when he putting Smart Battery Case on the iPhone X running iOS 12.1.2, he received an error suggesting it was not compatible with the case, but when he updating his iPhone X to iOS 12.1.3, he was able to charging the handset with the iPhone XS Smart Battery Case. And when an incompatibility pop up, just dismiss it, and will still charge your phone, though the fit is imprecise.

Apple touts that the new Smart Battery case for the iPhone models adds 30+ hours of talk time, 20+ hours of internet use and video playback thanks to its larger battery capacity than previous one. It is now available for order at Apple.com with the price of $129 and comes in black or white color.

Apple's long-awaited wireless charging mat, AirPower, which was rumored in production, mentioned in the product description of the new Smart Battery Case for the iPhone XS Apple Malaysia website, however, the description in the United States and other countries only mentions compatibility with Qi-certified chargers.



In the description, Apple says: "the Smart Battery Case is compatible with AirPower Wireless Charging Mat and other Qi‑certified chargers". So it's clear that Apple was originally plan to launch the accessory alongside the Smart Battery Case, but was unable to release because of some technical challenges.

A report from last weekend, however, suggested that Apple was ready for the AirPower to begin mass production. The report especially says that Apple suppliers Luxshare Precision Pegatron has begun the production of AirPower wireless charging mat. And, If AirPower is finally coming, then the AirPods wireless charging case should also be available soon.

We expect Apple to announce the launch of AirPower and AirPods wireless charging case in a press release within a month from now.

Via MacRumors

According to a report from Axios, a new name has appeared on the list of Intel's candidate CEOs, Johny Srouji. Intel has spent half a year looking for a new CEO, and Johny Srouji has worked with Intel for many years. Currently, Johny Srouji is Senior Vice President of Hardware Technologies at Apple.


From 1990 to 2005, Johny Srouji worked in the Intel Israel department for 15 years, and IBM for 3 years. he later joined Apple in 2008 and has led the development of Apple's first self-designed chip, the A4. Srouji also oversees custom silicon and hardware technologies including batteries, application processors, storage controllers, sensors silicon, and other chipsets across Apple's entire product line.

It will have a pretty big impact on Apple if Intel appoint him as the new CEO, as Srouji and his team responsible in the development of Apple's A-Series chip, which led mobile industry in terms of performance, also the plans for an ARM-based Mac may not become a reality, plus Apple is rumored working on its own cellular moderns.

Intel's former CEO, Brian Krzanich, resigned last summer, and Intel's board of directors later appointed Robert Swan, then chief financial officer, as the company's interim CEO. As of now, Intel declined to comment on Apple’s vice president Johny Srouji report on the candidate CEO’s list.

Apple today released the Smart Battery Case for 2018 iPhones. Each case comes in black or white and is priced at $129, cases are similar in design to the past battery case option Apple offered for the iPhone 7, with a bump at the back to house a battery pack, perhaps more importantly. it supports Qi charging.

The Smart Battery Case is compatible with Qi-certified chargers. You can charge your iPhone and battery case simultaneously for increased talk time up to 33 hours, Internet use up to 21 hours, and even longer audio and video playback.* With the Smart Battery Case on, the intelligent battery status is displayed on the iPhone Lock screen and in Notification Center, so you know exactly how much charge you have left.
Apple touts that the new Smart Battery case for the iPhone models adds 30+ hours of talk time, 20+ hours of internet use and video playback. However, the newly-released Smart Battery Case doesn't compatible with the iPhone X, as the camera bump on the iPhone XS being slightly taller because of the larger camera sensor compared to the iPhone X.

You can order the Smart Battery Case for iPhone XSXS Max, and XR right now, with estimated delivery date next week or so.

Ar the end of 2017, Apple adjusted the iPhone battery replacement price to $29, down from previous $79 price. From the beginning of the end of 2017, to December 31, 2018, Apple replaced a total of 11 million iPhone batteries, and that means it earned nearly $319 million during the period.


According to Daring Fireball, Tim Cook shared this data in the all-hands meeting with Apple employees. If Apple didn't adjust the price of iPhone battery replacement, then the company could only replace 1-2 million batteries, suggesting that Apple replaced approximately 9 to 10 million more batteries than average.

Cook believes that battery replacement program is one of the reasons 2019 Q1 fiscal quarter revenue below expectations, meaning that users choose to replace the iPhone battery, instead of buying a new iPhone. Although Apple knows the battery replacement program may affect iPhone sales, it was until the iPhone XS, XS Max received fewer upgrades, Apple wasn't aware the seriousness of the problem.

The discounted replacement program comes after Apple was found to throttle performance of iPhones when the battery become degraded, so they introduced the so-called Power Management feature to smooth out the high power draw peaks that can result in shutdowns and prevent devices to "deliver the best experience". Apple then apologized for its wrong doings and announced the program.

According to a report from the Japanese blog Macotakara, Apple is possible in the work for an updated iPod touch, however, the report is unable to provide further details as for release date of the devices. The report also claims that like the 2018 iPad Pros, 2019 iPhones “might” make the switch to USB-C.


Apple last time updated the iPod touch is in 2015, where it upgrade the processor from A5 to A8, and the camera got somewhat upgrades as well, which added an 8-megapixel rear camera instead of the 5-megapixel sensor. The iPod touch is indeed the last members of the iPod family, ever since Apple discontinued the iPod shuffle and iPod nano in 2017.

As for the switch to the USB-C on 2019 iPhones, though the site cited the rumor from "those who are working on it", it has not reached a design reference step, which means that Apple is deciding whether or not to make the switch to USB-C over Lightning this year. This is already the third times we learned that Apple plans to introduce a USB-C port for the iPhone rather than Lightning ports.

What do you think?

Lately, it seems like the sales of Apple's iPhone have encountered some obstacles in China, and at the same time, the company's performance in the Indian market is also very unpleasant to look at. According to a new report from market research firm Counterpoint Research, the Cupertino giant’s iPhone sales in India fell by 50% year-on-year and only had 1.20% of market share last year.


Counterpoint says that Apple just sold 1.7 million units in the year 2018. In comparison, iPhone shipments in 2017 were 3.2 million units. The sharp drop in iPhone shipments in the Indian market can be attributed to Apple's high pricing and fierce competition from its competitors.

From 2014 to 2017, the size of Apple's Indian business actually doubled from 1.5 million year-over-year to 3.2 million. Sadly, Apple's iPhone sales in India last year suddenly fell back to three years ago, Counterpoint suggests that it is likely due to the rise of OnePlus that offers similar features at a cheaper cost.

Hopefully, the launch of some low-priced iPhone models may attract local consumers to buy products from Apple, such as the second generation of iPhone SE, which we aren't even sure if it really exists.

If your Apple Music subscription is not the Family plan, you won't be able to play different music on your HomePod and iPhone. Previously, individual Apple Music account could able to play different music on HomePod and iPhone, however, Apple says it was a bug in the first place that has been fixed until recently.



Otherwise, if you want to continue playing different music on your HomePod and iPhone, you need to upgrade your Apple Music subscription to the family membership. "An Individual Apple Music membership allows you to stream on a single device at a time; a Family membership allows you or your Family members to stream on up to six devices at a time", according to Apple Music's policy.

Speaking to HomePod, the Siri-enabled smart speaker is finally coming to China and Hong Kong on January 18th, which will be available in white and space gray, and is priced at 2,799 Yuan. Though, Amazon's Echo speakers aren't available for purchase in China, HomePod will still face competitions from various AI speakers from Chinese brands like Xiaomi and LingLong.

“We’re excited to bring HomePod to our customers in mainland China and Hong Kong markets. We can’t wait for them to experience how great it sounds in their home, we think they are going to love it," says Phil Schiller, Apple's marketing chief.

Image Via SoundGuys

The Siri Shortcuts have enabled a lot of possibilities of what we can do on iOS. Yes, we realize that Apple doesn't offer a way to schedule text messages, however, you can now schedule text messages thanks to the Siri Shortcuts so you will be able to draft text message in advance and schedule it to be sent out on a later date. Here is how to do add it to your iOS 12 devices:

  1. Download the Shortcuts by clicking this link
  2. Whenever you want to schedule a text, just tap on it
  3. Select someone in your Contacts
  4. In the Enter Text filed, enter the message you want to schedule
  5. Then select Date and Time to when should this be sent
  6. And that's it
Here are a couple of things to bear in mind though: first, you need to turn on the Background App Refresh in order for this to work; further, you can't run any other Shortcuts during the time, lastly, you can't close the app; otherwise, there is no restriction whatsoever. Hopefully, this Shortcuts would come in handy when you are busy doing other stuff.

Apple's wireless charging mat AirPower, an accessory that the Cupertino tech-giant promised to release in 2018, which it didn't, likewise it officially missed the deadline; and has not been released for more than a year after its release. However, the wait is likely to be over pretty soon, as the AirPower is said to have already started mass production and will be available purchase shortly.



The news comes from the Twitter account ChargerLab, who have learned from the credible sources of the supply chain that Apple supplier Luxshare Precision has begun the production of AirPower wireless charging mat. It is worth stating that Luxshare is also responsible for the manufacturing of AirPods and USB-C cables.
Breaking: AirPower is finally coming. We just learned from credible source in supply chain that the manufacture Luxshare Precision has already started producing Apple AirPower wireless charging pad. Luxshare Precision is also the maker of Apple AirPods and USB-C cables.
If AirPower is finally coming, the next-generation AirPods wireless charging should also be available soon. We expect Apple to announce the launch of AirPower and AirPods wireless charging case in a press release, as the company is questionable to host an event just for these two products.

In addition to WSJ, Barclays also released a new report on the prediction of iPhone 11 today, in which mentions that the 2019 iPhones to support the latest generation of WiFi technology, specifically WiFi 6 (802.11ax), it will be featured with improved Face ID sensor and new antenna technology.




In November of last year, Apple analyst Ming-Chi Kuo has predicted that the 2019 iPhone to welcome the improved Face ID. To enhance the Face ID user experience, Apple will upgrade the VC illuminator's VCS to reduce the ambient invisible light. influences. Similarly, Kuo added that the 2019 iPhones will feature the new Modified PI (MPI) antenna technology for better yields and higher performance.

Speaking to 2019 iPhones, Barclays believes that these models will not support the 5G technology, yet, Apple considered want Samsung and MediaTek (and existing supplier Intel) supply 5G modems for this year's iPhones, as it continues fighting against Qualcomm on the patent disputes. Unfortunately, he did not mention whether Apple has made a decision on the 5G moderns supplier, so Apple is expected to hold off 5G for at least another year.

The 2019 iPhone is rumored to look alike to the 2018 iPhone lineup: an LCD model with Dual-lens rear camera, two OLED models, and the larger one is likely to be featured with the triple-lens camera, alongside A13 chip, USB-C port, improved Face ID, etc. Though all models are expected to drop 3D Touch support.

Image Via 9to5Mac

Apple will release three new iPhones in 2019, including two models with OLEDs and one LCD model, reports the Wall Street Journal. The high-end version of the iPhone 11, or the iPhone 11 Max will use the rear triple-lens camera system. The next generation of iPhone XR will continue to use LCD screens, but the camera system will be upgraded to dual-lens.



The report claims that Apple could replace the 3D Touch on the all three models, which it did on the iPhone XR already. iPhone XS successor, however, looks like will feature the dual-lens setup as well, but with much better OLED display. A dual-lens for the low-cost iPhone XR would increase the price well above the $750 range, unless Apple decided to use a new pricing strategy.

Last weekend, there were already alleged renders for the new iPhone 11 surfaced on the web, and the renders were based on the iPhone 11 prototype, and the design is rather quite hideous. The Wall Street Journal said that the new camera system will be one of the main selling point of the upcoming iPhone. Even though it is now called the iPhone 11, the final naming is not yet certain.

Last but not least, the report mentioned that Apple may completely abandon the LCD display in 2020 and upgrade the entire iPhone product lineup to the OLED screen, meaning this year will be the last year that Apple used the LCD on its smartphones.

According to Gartner's latest evaluation of PC shipments, Apple's Mac shipments in the fourth quarter of 2018 fell 3.8% year-on-year, with a total of 4.9 million Macs shipped, compared to 5.1 million of a year ago. However, the market share of the Mac has grown, from 7.1% in the third quarter to 7.2%.


In terms of rankings, Apple still stands fourth, behind Lenovo, HP, and Dell. Apple's Mac sales were affected by the overall decline in the global PC market. Global PC shipments in the fourth quarter fell 4.3% from the previous year, of 71.7 million to 68.6 million. The report further estimates that Apple's sales of Mac in 2018 too declined, from 19 million in 2018 to 18 million, a drop of about 5%.

Sales of Asus, HP, Acer were also unsightly, with HP shipments fell by 4.4%, while Asus and Acer declined even more, as well as its market share. Garner explains that "political and economic uncertainties in some countries" as a result of dampened PC demand. Though, Levono and Dell saw substantial growth, with each account over 20% of PC market share.

It should be regarded that these figures are only estimates of the company since Apple has announced that it will not release specific iPhone, iPad and Mac sales data in the future. Looking into this year, a refresh to the MacBook Pro and Mac Pro is most likely to happen.
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