According to KGI analyst Ming-Chi Kuo, Apple faced the biggest challenge in its innovation over past years has been in software, rather than its hardware. "In several cases we have seen Apple lagging in software versus hardware development, which bodes badly for its innovation strategy of software and hardware integration," said Kuo.
For instance, Kuo says that Apple's first-mover advantage in augmented reality has been caught up by Chinese smartphone maker OPPO in only six to nine months. And that's because augmented reality version of Honour of Kings to be compatible with both iPhones and OPPO's cheap smartphones, which will be coming to the U.S. soon.
The key is that OPPO is in charge of developing API, integrating hardware and software, and cooperating with SenseTime's algorithm and Tencent's game software development team
The analyst says that every since Apple has announced its AR platform at WWDC 2017, the company didn't saw any "heavyweight" augmented reality app for iPhones and iPads. Kuo adds that Apple should have to offer popular AR applications way before the Android camp did, as it has several advantages than its competitor have.
From our point of view, Apple indeed had multiple issues with the software quality lately, more and more bugs, as well as security vulnerabilities, have been discovered in iOS 11.3 and macOS 10.13. But reports from Bloomberg led us to believe that the company seems to be on the right track to improving quality of its software platform.
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