According to teen survey results gathered by investment firm Piper Jaffray in the U.S., Apple's iPhone has extreme high loyalty rates among teens in the county, with 82 percent of teens surveyed own an iPhone, and is up from 78 percent from last fall.
Furthermore, the number is likely to be increase in the future because of 84 percent of teens expect their next phone to be an iPhone, up from 82 percent in the fall of 2017. Back in the spring of 2014, the percentage was only at 60%, suggesting the iPhone interest has grown steadily. See the chart below.
While the more teenagers likely to purchase an iPhone, so we expect that the more these students will interest in Apple Watch. In fact, 20 percent of respondents said they plan to buy an Apple Watch in the next six months. Major change for both devices will also improving teens' interest in Apple products.
It should be noted here that during this survey, Piper Jaffray runs a total of 6,000 teens with an average age of 16.4 and an average household income of $66,296, and across 40 states nationwide.
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