Showing posts with label #iPhone. Show all posts

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Just moments ago, Apple published a new advertisement on its YouTube channel titled “Bokeh’d” and highlights the advanced bokeh and depth control features on new iPhones.

The ad highlights two mothers, one of which who took a photo of two children that put a bokeh over the other mother’s child. This led one of the mothers to feel offended by her decision to blur out her child. Then, she shows the mother the advanced bokeh features on the iPhone that can remove the bokeh effect.

Apple describes the ad as, “Depth Control on iPhone XS and iPhone XR lets you adjust the bokeh effect on backgrounds before or after you shoot. So you can turn a cute portrait of two kids into a stunning portrait of one kid.”

Depth Control was introduced on iPhone Xs, Xs Max, and Xr, and allows users to adjust the depth of field after the photo is taken. “Take a great portrait and make it even more amazing with Depth Control, which lets you adjust the depth of field to blur the background as much or as little as you want,” says Apple

Image: Apple
Apple has announced a partnership with the Fort Worth, Texas, based airline, American Airlines, to offer Apple Music subscribers access to their library in the air without paying additional fees. The service is available on flights equipped with Viasat satellite Wi-Fi, and available starting Friday. Here’s everything we know.

Image: Apple
According to Apple, this is the first commercial airline to provide exclusive access to Apple Music through complimentary inflight Wi-Fi.

“With the addition of Apple Music on American flights, we are excited that customers can now enjoy their music in even more places. Subscribers can stream all their favorite songs and artists in the air, and continue to listen to their personal library offline, giving them everything they need to truly sit back, relax and enjoy their flight,” says Oliver Schusser, vice president of Apple Music.

“Our customers want to make the most of their time when flying with us. That’s why we’re investing in high-speed Wi-Fi, the newest movies, live TV and now Apple Music,” said Janelle Anderson, Vice President of Global Marketing at American.

Domestic customers with an Apple Music subscription will be able to stream 50 million songs, playlists and music videos beginning Feb. 1, says the press release.

On any domestic American Airlines flight, connect to the complimentary inflight Wi-Fi and open Apple Music. No additional fees, no hassle.

Furthermore, the press release goes on to add that American Airlines customers who don’t already have an Apple Music subscription will be able to connect to Wi-Fi at no cost, sign up onboard and receive free access for three months.

American Airlines and Apple have curated “Destination playlists” and exclusive American Airlines “Boarding” and “Arriving” playlists. You can visit the Apple Music page here.

Apple Music is also available on iPhone, iPad, Apple Watch, Mac, Apple TV, PC, Android, Apple CarPlay, HomePod, Sonos and Amazon Echo. Subscriptions start at $9.99/month, $4.99/month for students, $14.99/month for families up to six accounts.

Multiple rumors have suggested that Apple will release a low-cost 6.1-inch LCD iPhone this year. So today, Twitter leaker OnLeaks collaborated with the MySmartPrice blog to create render and a video for the 6.1-inch iPhone. According to sources, the 6.1-inch iPhone will be released in September this year along with the second-generation iPhone X and the 6.5-inch iPhone X Plus.

In addition to the display, the renders imagined the iPhone 9 to adopt the iPhone X-style notch, which means that the device may support face IDs and with no Home button. In order to support wireless charging, the device will be featured with a glass back and an aluminum frame like the iPhone 8 and 8 Plus.



It appears that the device sport with the single rear camera. These render is based on the prediction of former KGI analyst Ming-Chi Kuo, who says that it will feature a single-lens rear camera, aluminum frame, LCD display, 3GB of RAM, and apparently lack 3D Touch. He predicts that the 6.1-inch iPhone will cost between $700-800.

As for release date, The Bell reports that the display for the cheaper LCD model has encountered notch design problem. Production is two months late, which means that it won’t go on sale until November. However, the report is based on an unnamed analyst, we don't expect this to be true.

Reports from research firms IDC and Strategy Analytics shows that iPhone accounted for about 15.5% of global smartphone shipments in the quarter, slightly higher than the 14.7% in the same period of last year, and all these data yesterday's earnings report Apple sold 52.2 million iPhones in the last quarter.

In contrast, Apple's biggest rival - Samsung, however, shipped 78.2 million smartphones last quarter, the South Korean based smartphone maker in the worldwide smartphone market grabbing 23.4% share despite experiencing a 2.4% decline from Q1 2017. Considering Galaxy S9 and Galaxy S9+ launched March 16 in several countries, it didn't help the sales after all.


Other smartphone manufacturers such as Huawei and Xiaomi has all seen strong growth, with Huawei climbed to a new market share high of 11.8%, while Xiaomi gained an impressive 87.8% growth. In the meantime, another Chinese smartphone vendor Oppo experienced a year-over-year decline of 7.5%, which they currently sat at fifth position.

In total, smartphone vendors shipped a total of 334.3 million units during the first quarter of 2018, resulting in decline of 2.4 - 2.9%, between them, the Chinese market was the biggest driver of the decline. "The global smartphone market has slowed down this year, due to longer replacement rates, diminishing carrier subsidies, and a lack of new hardware design innovation,” says Strategy Analytics

Image Credit IDC

Reliable Apple analyst Ming-Chi Kuo in a new investor note claimed that the upcoming 6.1-inch iPhone could be available in two models, one includes a single SIM that priced at $550-$650, while the second will be offering dual-SIM dual standby (DSDS) functionality, which has two SIM card slots.

6.1" LCD iPhone may have model that supports DSDS. If the 6.1" LCD iPhone comes with DSDS and single-SIM models, we believe it will result in two benefits: (1) more price segments would be created, significantly boosting shipments via the low-price single-SIM model. For instance, if the DSDS model sells for US$650-750, the single-SIM model may sell for US$550-650; and (2) the DSDS model will help increase market share in China and commercial markets.

The analyst clarifies that both the 6.1-inch and 6.5-inch devices will support DSDS, while the 5.8-inch iPhone for some reasons will not support it. The dual-SIM feature would make it easier for people to switch carriers when traveling, where Kuo believes it will "help increase market share in China and commercial market.”

Moreover. KGI predicts that mass production for the 5.8-inch iPhone model and 6.5-inch iPhone model start three to five weeks earlier than the low-priced version, as Apple plans to add a DSDS model. Kuo says 6.1-inch LCD model, in particular, that Apple could sell between 100 million and 120 million units from 3Q 2018 to 3Q 2019.

Image Via Pocketnow

According to a study by Counterpoint Research, Apple continue to be most the most profitable premium smartphone brand. The company has gained one percent of the profit year over year in Q4 2017, capturing 86% of the total handset market profits in the same quarter.

According to the latest research from Counterpoint’s Q4 2017, the premium smartphone market did not grow as expected while Apple remained the most profitable brand, capturing 86% of the total handset market profits

Apple’s newest flagship smartphone - iPhone X alone took over 35% of total industry profits. Not only that, the report indicates iPhone X generated five times as much as the combined profit of more than 600 Android brands during the last quarter of 2017.

Meanwhile, the iPhone 8 and iPhone 8 Plus held the number two and three spots in the Counterpoint research’s study. In total, eight out of the top 10 smartphones in which Apple is selling, including its three-year-old models, are generating more profit than other Android OEMs.

According to teen survey results gathered by investment firm Piper Jaffray in the U.S., Apple's iPhone has extreme high loyalty rates among teens in the county, with 82 percent of teens surveyed own an iPhone, and is up from 78 percent from last fall.

Furthermore, the number is likely to be increase in the future because of 84 percent of teens expect their next phone to be an iPhone, up from 82 percent in the fall of 2017. Back in the spring of 2014, the percentage was only at 60%, suggesting the iPhone interest has grown steadily. See the chart below.


While the more teenagers likely to purchase an iPhone, so we expect that the more these students will interest in Apple Watch. In fact, 20 percent of respondents said they plan to buy an Apple Watch in the next six months. Major change for both devices will also improving teens' interest in Apple products.

It should be noted here that during this survey, Piper Jaffray runs a total of 6,000 teens with an average age of 16.4 and an average household income of $66,296, and across 40 states nationwide.

According to the report written by Bloomberg’s Mark Gurman, Apple is working on future iPhone models that will incorporate “touchless gesture control”. which means that it can detect gestures from fingers without actually touching the screen.

Being described as a hover-like gesture system that let future iPhone owners navigate iOS, the technology would be advanced enough that the screen is able to detect how far away the finger is from making physical contact.


The second big revelation is that Apple is developing an iPhone display that curves inward “gradually from top to bottom.” Gurman’s sources claimed that the major iPhone upgrade is still around two to three years away from reaching customers in new products.

Apple is also developing iPhone displays that curve inward gradually from top to bottom, one of the people familiar with the situation said. That’s different than the latest Samsung smartphone screens, which curve down at the edges. So far, every iPhone model has used a flat display. The iPhone X’s OLED screen curves slightly at the bottom, but the shape is mostly invisible to the human eye.

Last but not least, the report also corroborates current rumors on the 2018 iPhone lineup; a larger 6.5-inch iPhone X Plus, a second-generation of iPhone X model and a low-cost 6.1-inch LCD model. Read Bloomberg's full article by click here.

Concept by Daily Express

According to Bank of America analyst Wamsi Mohan new research note, and obtained by CNBC, says that he had spent a week meeting with Apple's supply chain partners. Mohan predicts that Apple likely to launch the foldable iPhone launch in 2020, with the product could potentially "double up as a tablet.

For sure, a foldable iPhone requires innovation. For instance, if the device can be rolled up like newspapers, then components like the logic board and battery would need to be flexible enough to bend rather than buckle. But if it only folds in half, then components could still be rigid and connected with flex cables.


Image Credit Drop News

Samsung and LG, the two South Korean companies are said to be teasing a foldable device for a while now, the latter was being reported that it has reached an agreement to supply Apple with its foldable displays for future iPhones, according to Korean site The Investor.

Considering the timeframe, it would take a long time for it to bear fruit. But technologies can change a lot in two years, who knows. Perhaps this is the product that Apple CEO Tim Cook was talking about during his recent interviews. "We’ve got things that we’re working on now that are way out in the 2020s", says Cook.

According to research firm Strategy Analytics, for the first time ever, Apple's iPhone have captured 51 percent share of revenue in the worldwide smartphone industry in the fourth quarter of 2017, because of the outperforming of the premium-priced iPhone X.

As outlined by Apple in its Q1 2018 earnings report, iPhone revenue totaled $61.5 billion in the fourth quarter of 2017, and led Strategy Analytics believes Apple's smartphone revenue was three times higher than its nearest rival Samsung with seven times more than Chinese competitor Huawei.

Image Credit Strategy Analytics
In the Q4 2017, Apple reports it sold 77.3 million iPhones with an average selling price of $796.42, up from $695 in year-ago quarter, and driving revenue to $88.3 billion. CEO Tim Cook says the best selling model in the quarter was the iPhone X, which every week since it launched that was the top the chart. the flagship carries a starting price of $999.

Furthermore, Strategy Analytics estimates Apple's smartphone price is almost three times higher than the overall industry average. "Apple accounted for more smartphone revenue than the rest of the entire industry combined in the quarter, driven by "solid demand" for the iPhone X", says the firm's executive director Neil Mawston.

According to IHS Markit's report on 2017 smartphone shipments. The data puts iPhone in first place with the highest share of holiday quarter smartphone sales. For the year, IHS says that global smartphone growth came in at 3.1% with 1.44 billion units compared to 1.4 billion in 2016.

The report notes that Apple took the greatest share of smartphone sales for Q4 2017 with 20%, slightly beats out Samsung’s 19%. On the other hand, Strategy Analytics has out their report on smartphone industry in 2017, which had the nearly identical results that iPhone accounted for a 19 percent share of the smartphone market in the holiday quarter.


But when reporting about the global smartphone shipments, both IHS Markit and Strategy Analytics has a total different results, where the IHS Markits says 2017 global smartphone shipments dropping 4.5% for Q4 with 387.5 million units, while Strategy Analytics believes shipments fell 9 percent for this time with 400.2 million.

Meanwhile, the Strategy Analytics reporting that 1.5 billion smartphones were shipped – a number that’s up 1 percent compared to 2016. Neil Mawston from the research company says that in order for Apple to return to growth, they will need to "launch a new wave of cheaper iPhones” with a focus on the lower-end of the market.

Via 9to5Mac, Image Credit Computer Hoy

According to KGI Securities analyst Ming-Chi Kuo who rolled out with a trio of new investor notes that offer some additional info on the supplier breakdown for this year’s new iPhone models, the new-generation of iPhone X, and bigger iPhone X so-called iPhone X Plus, and a lower-priced 6.1-inch LCD iPhone.


Kuo says in terms of battery tech on this year’s iPhone lineup, the 6.5-inch OLED iPhone X Plus will pack an L-shaped battery between 3,3000 and 3,400mAh, up to 25 percent larger battery capacity than current iPhone X. As for the 5.8-inch OLED iPhone, is said to include a 2,700 to 2,800mAh battery, will be supplied primarily by Unimicron.

Meanwhile, for the 6.1-inch model that expected to be priced around $700-$800 in the US, KGI predicts it will pack 2,850 to 2,950mAh battery in rectangular shape, up to 8.5 percent larger than current iPhone X. It makes sense that the increased capacity will be the result of a smaller logic board given manufacturing advancements.

According to Kuo, the second-generation iPhone X and a larger 6.5-inch version of iPhone X Plus will each have an increased 4GB of RAM. The analyst predicts that the 6.1-inch iPhone will be continue to use 3GB of RAM but featured with a 3D sensing for Face ID and Animoji, and to lacks 3D Touch.


KGI claims there will be no improvements to be made to TrueDepth camera system until 2019. Nevertheless, he expects the devices to sell well, especially the lower-priced 6.1-inch iPhone, which he says will account for around 50 percent of the new models sold in the second half of 2018.

Via MacRumors And 9to5Mac, Image Credit Wccftech And Forbes

According to a report by South Korea's ETNews, says that Apple is "looking into" combining the front-facing camera and Face ID on next year's iPhones, the move that could certainly reduce the size of the TrueDepth sensor housing.


The current iPhone X model has dedicated sensors including an infrared camera for Face ID alongside a standard RGB camera that isn’t actually used for facial recognition. So if Apple could combine the IR and RGB cameras into a single module, that could potentially shrink the size of the so-called notch area.

According to industries, it is heard that Apple is planning to strengthen face sensing function starting from 2019 models. That is why it is planning to increase number of parts that will be used for iPhones and is looking into combination of a face recognition module with a camera module.

The notch is easily the most controversial attribute of the iPhone X's design, it have gotten many mixed reviews. While many early adopters don't mind the small cutout at the top of the display, others have heavily criticized it, people are complaining it ugly, hoping Apple could get rid of that.

It appears that it doesn't look like the smaller notch will arrive in 2018, as new iPhones and iPads set to launch later this year are expected to have the same TrueDepth sensor housing as the iPhone X. Many rumors have suggested that Apple is going to launch three new iPhones with Face ID feature. In fact, at least one iPad Pro model with Face ID is in the work.

Via MacRumors And 9to5Mac, Image Credit CultOfMac

Apple previously confirmed that they're offering $29 battery replacements to any customer with an iPhone 6 or newer regardless of diagnostic result, However, the company says that this policy can only be taken advantage of once, according to new fine print on its iPhone service pricing page.


In other words, after you had your iPhone's battery replaced once this year, you are no longer to qualify for any additional battery replacements for $29. What if a user passed diagnostic test, then the user can still choose to have the battery replaced, but Apple's standard $79 fee applies.

I'm sure most customers don't need to have their iPhone battery replaced more than once, some people may have planned on taking advantage of the $29 deal now. Apple says that iPhone batteries are designed to retain up to 80 percent of their original capacity at 500 complete charge cycles, so you can probably use the battery up to one year.

Devices that are eligible for the discounted battery service price including iPhone 6 and newer models. Apple said that the $29 fee is valid through December 31, 2018. Ever since Apple confirmed they are slowing down iPhones, Nearly 30 class action lawsuits have been filed so far.

Via MacRumors And iDownloadBlog, Image Credit PC911247

According to a report by The Korea Herald, LG Display will begin supplying OLED panels to Apple's new range of iPhones this year. It states that Samsung will remain the sole supplier of the OLED panels for the smaller model, while LG will supply the panels for the 6.5-inch model.


LG is already a supplier of LCD panels, which is currently used in the iPhone 8 and iPhone 8 Plus, but Samsung dominates the supply of OLED displays for Apple's flagship iPhone X. Indeed, last week LG revealed in a regulatory filing that it didn't supply any of the OLED panels currently used in the iPhone X.

Apple plans to diversify OLED models this year. Sources said LG Display is likely to produce larger 6.5-inch screens, while Samsung Display will focus more on producing smaller 5.8- or 6-inch screens.

The first shipments will not be large, totaling about 15-16 million screens for the year. Samsung Display, the sole OLED supplier for the current iPhone X, produces more than 10 million screens per month.

However, Reports have been trickling out that in the summer of 2017 Apple was paying LG $2.7B for OLED production lines exclusively dedicated to iPhone screens. LG last month hinted that it was close to signing a deal for these. LG is also said to be planning to mass-produce the panels for Apple at its Gen 6 flexible OLED production line located in Paju, South Korea.

Apple will likely launch the new iPhone X and X Plus around the usual timeframe of September to October, potentially alongside a new 6.1-inch mid-range model with an LCD display. As for iPhone SE, we expected the device to launch in the first half of this year.

Via MacRumors And 9to5Mac, Image Credit hardwarezone.com.my

The iPhone has been named the best-selling tech product of the year by analyst Daniel Ives of GBH Insights (via USA Today). Apple’s popular handset outsold Samsung’s Galaxy devices and all other consumer electronics in 2017, and it wasn’t even close.

The company's smartphone achieved the same ranking in 2016, and Ives said that Apple will sell a total of 223 million iPhones in 2017, increasing from 211 million sold in 2016. Apple's biggest competitor - Samsung, on the other hand, sold 33 million of Galaxy S8 & Note 8 units during the last 12 months.

It's worth to noting here that the rankings include all models of iPhone grouped together, it explaining why the gap is so large between Apple's iPhone and Samsung's Galaxy S8 and Note 8. Followed by the iPhone and Samsung smartphones is the Amazon Echo Dot speaker (24 million), Apple Watch (20 million), and Nintendo Switch (15 million).



It's been a very special year for Apple, with the Cupertino firm this fall released 3 new models of the hit smartphone—including one with a $1,000 starting price tag, but for reasons, customers willing to buy the older iPhone models rather than the newest one.

Ives expects Apple to sell even more iPhones next year, helped in part by a refresh of the compact SE in the spring and a slew of upgrades. Out of the billion-plus consumer base of the iPhone, the analyst believes “350 million of them will upgrade next year.”

Via MacRumors And iDB

Apple today published an open letter on its website to address customer concerns about an ongoing controversy over power management features in older iPhones. Additionally, the company is also plan to offer cheaper battery replacements, and an update coming to early 2018 which will give users more of visibility into the health of their iPhone's battery.


In the letter, Apple apologizes for the misinformation that's been spread and says that it would never "intentionally shorten the life of any Apple product, or to degrade the user experience to drive customer upgrades."

First and foremost, we have never — and would never — do anything to intentionally shorten the life of any Apple product, or degrade the user experience to drive customer upgrades. Our goal has always been to create products that our customers love, and making iPhones last as long as possible is an important part of that.

At issue is the power management feature which was initially introduced in iOS 10.2.1 in the iPhone 6 and the iPhone 6s, which was implemented to prevent unexpected shutdowns due to high power draw peaks. Apple's lack of clarity of the feature has led to a number of lawsuits being filed in recent days claiming that Apple is purposefully slowing down older iPhones.

Apple says these power management features are implemented in the iPhone 6, iPhone 6 Plus, iPhone 6s, iPhone 6s Plus, iPhone 7, and iPhone 7 Plus, and will be added to future iPhones as required. They kick in when the battery begins to degrade and can be fixed with a new battery.

To fix this, the Cupertino tech-giant will reduce the cost of iPhone battery replacements for anyone with an iPhone 6 or later from $79 to $29. The price drop is temporary and will begin in late January and run through the end of 2018. More details will be available soon. They also plan to release a new version of iOS in 2018 that offers users more insight into their battery’s health.

Apple is reducing the price of an out-of-warranty iPhone battery replacement by $50 — from $79 to $29 — for anyone with an iPhone 6 or later whose battery needs to be replaced, starting in late January and available worldwide through December 2018. Details will be provided soon on apple.com.

Apple says its team is also always working on ways to make the user experience better, including how performance is managed to avoid unexpected shutdowns as batteries age. The full letter can be found here. They also published a new support document entitled “iPhone Battery and Performance.”

Via MacRumors And 9to5Mac, Image Credit Apple World Today

According to new data shared today by Yahoo-owned mobile analytics firm Flurry, Apple continued to tops with new device activations during the week leading up to Christmas Day. Both iPhones and iPads made up 44% of devices measured by Flurry from December 19 to December 25 with second seen as Samsung accounted for 26 percent of activations.


While Huawei, Xiaomi, Motorola, LG, OPPO, and Vivo trailed behind Apple and Samsung with each responsible for 2 to 5 percent of new device activations. More interestingly, Apple also saw the highest number of device activations - 44 percent - during the same time period last year, followed by Samsung at 21 percent.

Similar to last year, 44% of new phone and tablet activations were Apple devices. While Samsung dominates global market share, they fell short as the gift of choice during the holiday season, with only 26% of activated devices in the lead up to Christmas. Samsung's activation rate is up 5% from the 2016 holiday season, which can likely be attributed to the 2017 introduction of the Galaxy S8 after the late 2016 recall of their malfunctioning Note devices.

Apple's older devices saw the highest number of new activations rather than the newer devices. The year-old iPhone 7 accounted for the most activations at 15.1%, followed by the iPhone 6 at 14.9% and brand new iPhone X at 14.7%. The new iPhone 8 as well iPhone 8 Plus models beat out by the iPhone 6s and iPhone 7 Plus with an appropriate 8.1% and 8.7% of activations.


To gather its data, Flurry measured smart device activations and app downloads from the more than one million mobile apps that use the Flurry Analytics service. Flurry says it has insight into more than 2.1 billion devices around the world.

Via MacRumors And 9to5Mac, Image Credit MR

Geekbench founder, John Poole, published an article describing his findings after he diving deeper into the relationship between iPhone performance and battery age. He plotted the kernel density of Geekbench 4 scores for iPhone 6s models running iOS 10.2, iOS 10.2.1, as well as iOS 11.2, visualizing an apparent link between lower performance and degraded battery health.


The charts in the below shows that on iOS 10.2, the vast majority of iPhone 6s devices benchmarked similarly in performance. However, Poole explains that the distribution of iPhone 6s scores for iOS 10.2.1 appears multimodal, with one of large peak around the average and several smaller peaks around lower scores. Meaning after iOS 10.2.1 was released last January, the performance of a percentage of iPhone 6s devices began to suffer. 


Poole concludes that the performance issues will increase over time and are caused by both battery age and changes to iOS. All this means that Apple intentionally slowing down an older iPhone to maximize power efficiency and stability when battery capacity has degraded, as speculated, seemingly without publicly acknowledging so.

First, it appears the problem is widespread, and will only get worse as phones (and their batteries) continue to age. See, for example, the difference between the distribution of iPhone 6s scores between 10.2.1 and 11.2.0.

Second, the problem is due, in part, to a change in iOS. The difference between 10.2.0 and 10.2.1 is too abrupt to be just a function of battery condition. I believe (as do others) that Apple introduced a change to limit performance when battery condition decreases past a certain point.

It's also important to remember that all lithium-ion batteries naturally lose some of their ability to hold a charge over the course of a few years. Given the iPhone 6s was released in September 2015, the device has been available long enough for some users to consider replacing their battery regardless.

Via MacRumors And 9to5Mac, Image Credit CNET And 95

Google has published its annual list of the most popular searches of the year. This year’s new iPhones - iPhone 8 and iPhone X took the #2 and #3 slots after Hurricane Irma. Fourth and fifth places were taken by Matt Lauer and Meghan Markle.

It appears that the results make it look like the iPhone 8 is more popular than the iPhone X, the reason is because that Apple's flagship smartphone was more commonly referred to as the iPhone 8 in rumors until a leaked version of iOS 11 essentially confirmed stealthier name back in August.


In the consumer tech category, both the iPhone 8 and iPhone X were the highest trending search terms in 2017, ahead of the Nintendo Switch, Samsung Galaxy S8, and Xbox One X in the top five globally. In the United States in particular, while the iPhone 8 Plus was the sixth-most trending search term.

The results are almost identical in 2016, as the iPhone 7 was the top trending smartphone brand on Google, but the second most trending search term overall behind smash-hit game Pokémon GO. Also in last year, Freedom 251 and iPhone SE gtts third and fourth spots in the Consumer Tech list.

Google Trends outlines other popular search terms in its Year in Search 2017 categories, such as actors, athletes, car brands, exercises, movies, recipes, songs and lyrics, sports teams, TV shows, as well world events.

Via MacRumors And Cult Of Mac, Image Credit Engadget
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