Showing posts with label Tim Cook. Show all posts

Leander Kahney, who wrote the biography "Jony Ive: The Genius Behind Apple's Greatest Products" for Apple's chief design officer, Jony Ive, is coming out a new book, this time he is written for Apple's CEO Tim Cook. The novel is called "Tim Cook: The Genius Who Took Apple to the Next Level", it explores how Cook leading the company into a successful company. The biography is summarized as follows:

The death of Steve Jobs left a gaping void at one of the most innovative companies of all time. Jobs wasn't merely Apple's iconic founder and CEO; he was the living embodiment of a global megabrand. It was hard to imagine that anyone could fill his shoes--especially not Tim Cook, the intensely private executive who many thought of as Apple's "operations drone."

But seven years later, as journalist Leander Kahney reveals in this definitive book, things at Apple couldn't be better. Its stock has nearly tripled, making it the world's first trillion dollar company. Under Cook's principled leadership, Apple is pushing hard into renewable energy, labor and environmentally-friendly supply chains, user privacy, and highly-recyclable products. From the massive growth of the iPhone to lesser-known victories like the Apple Watch, Cook is leading Apple to a new era of success.

Drawing on access with several Apple insiders, Kahney tells the inspiring story of how one man attempted to replace someone irreplacable, and--through strong, humane leadership, supply chain savvy, and a commitment to his values--succeeded more than anyone had thought possible.
The book will be available on and the Apple Books platform on April 16, you can now pre-order it at the price of $13.99 for Digital copy and $17.70 for hardcover.

Tim Cook is well-known figure among Americans. However, at the Workforce Policy Advisory Board, President Donald Trump unequivocally called Tim Cook "Tim Apple". Trump's mistake quickly turned into an internet meme, today, Tim Cook joined the fun by changing his Twitter username to "Tim ".

"We're going to be opening up the labor forces because we have to. We have so many companies coming in. People like Tim - you're expanding all over and doing things that I really wanted you to do from the beginning. You used to say, 'Tim, you gotta start doing it here,' and you have really put a big investment in our country. We appreciate it very much, Tim Apple."
Trump does that very often. What's interesting is that he usually changes his name to a more persuasive name. He even changed the name of Lockheed Martin's CEO to Marillyn Lockheed. It's unclear if he's link people to the companies they associated with or just purposely doing that just for fun.

Nevertheless, you will need an Apple device to see the Apple character, as other operating system like Android don't use the same character set.

Apple CEO Tim Cook said in an interview with NPR this week that Apple is a company that people can trust when it comes to sensitive information. Cook testified that Apple has always avoided selling user data, which is what he and other executives in the company have been echoing.

In an interview with NPR, Cook says acquiring user data to sell ads is something his company has avoided. "People will look at this and feel that they can trust Apple," he says. "That's a key part of anyone that you're working with on your health."
Apple executives have long emphasized that the Users are not the "Products", and that's a significant difference between Apple and other companies like Facebook and Google, which rely specifically on user data for the purpose of marketing and monetization.

UCSD Health's chief information officer said that Apple's focus on privacy has made hospital officials feel more comfortable, as the patients' health and privacy are crucial. UCSD Health is convinced that all recorded data is stored locally and not uploaded to the cloud, which can help protect patients.

NPR's report also pointed out that some Health apps, such as period tracker or heart rate monitor, share data with Facebook to obtain targeted advertising, but Apple said that those apps will of course not be connected to Health Records. This is an advanced protection and limitation feature designed by Apple. Access to Health apps is usually only possible if the user explicitly authorizes them.

Yesterday was the Chinese New Year, and Apple CEO Tim Cook has posted a video on his Chinese social media Weibo account, in which he sent greetings to the customers in China. In the video, Cook said the “see you soon”, has captured our attention, which suggests Apple would hold a spring event in the near future, so apparently, the company is going to release some new products soon.

Yet, we don't know what products Apple would announce, but recent rumors have suggested that the Cupertino tech-giant is prepared to introduce the seventh-generation of iPad and an updated iPad mini model. Alongside two new tablets, we are expecting Apple to launch AirPods wireless charging case and possibly AirPower wireless charging mat, which has been delayed for more than one year.

Aside from upcoming new products, multiple rumors have also suggested that Apple is about to announce an all-in-one subscription service, which includes its original content television, a magazine service, and the existing Music subscription. Apple's service business is indeed rapidly growing, so it's about time for the rollout of an all-in-one subscription plan.

Image Via The Sitch

According to CNBC, Tim Cook will appear on the "Mad Money" show later of the day, when he will sit in an Apple store directly with Jim Cramer to talk about Apple. Before the interview, CNBC shared some of what they discussed. The topic of the conversation revolves around Apple's recent adjustments to the 2019Q1 revenue forecast, iPhone and wearable sales, etc.

Firstly, Cook said that Apple's ecosystem and services may be "underappreciated" by the critics, and he has heard it too many times over the years. Though, Cook also said he was not surprised by the decline in Apple's share price following he sent the investor letter, because the market is "quite emotional in the short term," and that they are only focused on longer-term culmination.
"I'm not defensive on it. This is America and you can say what you want," Cook continued. "But ... my honest opinion is that there is a culture of innovation in Apple and that culture of innovation combined with these incredible, loyal customers, happy customers, this ecosystem, this virtuous ecosystem, is something that is probably underappreciated."
The Apple CEO also reveals that the iPhone XR has been the best-selling model ever since it released, but he would like to sell more than that and is in the process of working on it. Meantime, Cook touting that revenue from Apple’s wearables business has "already more than 50% more than iPod was at its peak."

At 8:00 a.m. today, the iPhone XS, XS Max, and Apple Watch Series 4 launches simultaneously worldwide. Apple and CEO Tim Cook today shared images from the September 21 launch, Cook says in a tweet this morning in which he's thrilled for users to finally be able to try out the devices on their own, and shared couple images of users buy iPhones.

Announced last Wednesday, iPhone XS continue to use the same size and same display, however, for the first time, you can buy an iPhone that's featured with a 6.5-inch display, that is, the iPhone XS Max. In addition, the OLED screen on both models support Dolby Vision and HDR 10, In addition, the iPhone XS models now have a new Gold option.

Both iPhone XS and XS Max are packed with 4GB, most powerful chip ever in a smartphone, A12 Bionic, which capable of calculating like 5 Trillion operations in a second. Not only that, Camera also receives major upgrades, like the new sensor in low light condition, and a new feature called Smart HDR that aims to perfect images you have taken.

Apple Watch Series 4, on the other hand, has overhaul changes in design: new 30% larger display, bezel-less screen, it's available in 40nm and 44nm sizes for you to choose from, many more watchfaces, including the one that has 8 complications, faster S4 processor, new accelerometer and gyroscope for fall detect, and electrocardiogram (ECG) readings capability.

Today, Apple CEO Tim Cook was being interviewed at "Good Morning America" program produced by ABC, in which he talked about the new products announced by Apple last week, including iPhone XS and iPhone XS Max, and Apple Watch, which specifically talks about why the new generation of the iPhone is the most expensive phone in the history of Apple.

The host Robin Roberts cited a number of questions posed by the public on Twitter. The most popular question is the pricing of the iPhone XS and iPhone XS Max. After all, the iPhone XS Max became Apple's most expensive iPhone to date, with a top price of $1,449 for the 512GB version.

Cook explains that many technologies included in the iPhone are capable of replace some of the previous stand-alone devices, such as MP3 players and digital cameras, so that is why it has a premium price. Cook also reiterated that Apple's goal is to "serve everyone" and that innovation makes its pricing reasonable enough that someone will pay for it.

In addition, Cook was also questioned about the problem of higher tariffs produced by China. He explained that although the iPhone was assembled in China, some parts came from all over the world, including the United States. For instance, the glass made from Kentucky, as well as some chips.

As for the 1 trillion dollar market cap they hit last month, the Apple CEO says that since Apple was born in the United States, he and other executives had the effort to make the country become more successful, such as job creation, and investing in public education.

Apple announced three new iPhone models: the iPhone XS, iPhone XS Max, and iPhone XR at the fall event yesterday, now CEO Tim Cook has something to say about the price of these smartphones, since iPhone XS Max with 512GB of storage is the most expensive iPhone to date, come in at $1499 in the U.S..

In an interview with Nikkei, Cook stated that they understand the customers what they want to price at, so they introduced iPhone XR with Face ID, A12 Bionic processor, and full-screen design for low cost. "We want to serve everyone. We understand that there is a wide range of what customers are looking for and a wide range of prices that people will pay", says Cook.

The CEO of Apple continued on by saying iPhone XS has so many innovations and value, therefore, he believes that users are willing to pay for it. Further, Cook explains that an iPhone has become a huge role in consumers' lives, which will allow them to justify the price of the devices.

Currently, the iPhone XS starts ar $999, whereas iPhone XS Max will be priced at $1,099, while the "budget" iPhone XR will be available at the end of October for 749. iPhone XS series pre-order kick off in this Friday. In the meantime, Apple will also open the pre-order window to the completely redesigned Apple Watch Series 4 buyers.

Image Via Digital Trends

According to the US Securities and Exchange Commission, Apple CEO Tim Cook donated 23,215 shares of Apple stock to an unnamed charity this week, valued at about $5 million, based on Tuesday's closing price, which was at $215.04, so the exact market value of these stocks is $4.992154 million. (Via Business Insider)

Although it is not clear about the specific purpose of this donation, corporate executives are obliged to disclose their shareholding trends, but they do not have to disclose charitable organization. Cook has made similar contributions before, in 2015, his 50,000 shares of Apple were donated to an unnamed organization.

Cook often donates money to charities. In 2014, he donated to “Project One America” of the US Human Rights Movement, focusing on defending the rights of sexual minorities in the southern United States. In the same year, he also donated $291,791 to the Steel Valley campus in Pennsylvania to buy iPads for teachers and students.

Despite being at an extraordinary position and earn such high salaries, Cook is relative lives in a simple life compared to other technology company executives, and he does not spend much of money on luxury homes, yachts and planes. Apple forced Cook to use private jets for safety reasons in 2017.

Image Via Yahoo Finance

Fast Company published an article about Spotify founder Daniel Ek, writers Bob Safian and Daniel Ek discuss the topic of music distribution and organization. To express a different point of view, Safian also visited Tim Cook, who talked about his views on Apple Music.

Cook says Apple Music recommends music to users manually, while Spotify relies largely on algorithms. Although Cook did not mention Spotify's name directly in the interview, he obviously named the two different ideas of the two companies:

Cook's words embody Apple's longstanding critique of Spotify, which is that its algorithms are eroding music's spiritual role in our lives. Cook doesn't mention Spotify by name but says, "We worry about the humanity being drained out of music, about it becoming a bits-and-bytes kind of world instead of the art and craft."

Last month, the U.S. House Committee on Energy and Commerce issued an open letter to Apple and Google's parent company Alphabet, that is divided into 16 sections and wants to understand how Apple and Alphabet handle customer data. Today, Apple replied to the letter by reiterating the company's belief that "privacy is the basic right of everyone." (Via MacRumors)

According to Apple, when designing products and services, they minimize the collection of customer data. Timothy Powderly, Apple's director of Federal Government Affairs, responded on behalf of Tim Cook:

Dear Mr. Chairman:

Thank you for your inquiry regarding the capabilities of Apple iPhone devices. Not all technology companies operate in the same manner— in fact, the business models and data collection and use practices are often radically different from one another. Apple’s philosophy and approach to customer data differs from many other companies on these important issues.

We believe privacy is a fundamental human right and purposely design our products and services to minimize our collection of customer data. When we do collect data, we’re transparent about it and work to disassociate it from the user. We utilize on device processing to minimize data collection by Apple. The customer is not our product, and our business model does not depend on collecting vast amounts of personally identifiable information to enrich targeted profiles marketed to advertisers.

Because we strongly believe the customer should control their personal information and the way it’s used, we provide a number of easily accessible resources on our website so that they can make wise choices. Most of your questions are addressed in public-facing documents such as our privacy website, which can be found at In addition, we recently answered similar questions from Senator Charles Grassley, and our responses are available online.

Innovation at Apple means designing a new product or service with customer privacy as a key element of design, and not an obligation. We hope that the responses below are helpful in understanding these topics and make clear Apple’s position that customers are entitled to transparency, choice, and control over their personal information. We would be pleased to brief Committee staff at your convenience.


Image Via Latest Hacking News

Apple CEO Tim Cook commented on Thursday that the company's market capitalization of $1 trillion is a "milestone" but not a key symbol of a company's success. There are many places to be proud of, however, Apple will not concentrate on this topic. (Via Buzzfeed)

This view is not freshly, as Cook has always insisted that Apple's achievements are attributed to its core values of putting products and customers first. Cook instead thanked employees and said that it's their hard work and refusal to settle for less that makes Apple a great company.


Today Apple passed a significant milestone. At our closing share price of $207.39, the stock market now values Apple at more than $1 trillion. While we have much to be proud of in this achievement, it's not the most important measure of our success. Financial returns are simply the result of Apple's innovation, putting our products and customers first, and always staying true to our values.

It's you, our team, that makes Apple great and our success is due to your hard work, dedication and passion. I am deeply humbled by what you do, and it's the privilege of a lifetime to work alongside you. I want to thank you from the bottom of my heart for all the late hours and extra trips, all the times you refuse to settle for anything less than excellence in our work together.

Let's take this moment to thank our customers, our suppliers and business partners, the Apple developer community, our coworkers and all those who came before us at this remarkable company.

Steve founded Apple on the belief that the power of human creativity can solve even the biggest challenges -- and that the people who are crazy enough to think they can change the world are the ones who do. In today's world, our mission is more important than ever. Our products not only create moments of surprise and delight, they empower people all around the globe to enrich their lives and the lives of others.

Just as Steve always did in moments like this, we should all look forward to Apple's bright future and the great work we'll do together.


Cook took over Apple after Steve Jobs passed away. Jobs saved Apple from the brink of bankruptcy and went to success. Jobs’ biggest achievement “iPhone” made its debut in 2007 and became a major source of income.

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Apple CEO Tim Cook, the Duke graduate, has traveled to the university this weekend to give the 2018 commencement address. In the graduation ceremony, Cook himself talks about immigration, #MeToo, and challenges students to "Think Different", a quote from former CEO Steve Jobs.

Cook challenged students to "think different" instead of accepting the status quo that they should follow the lead of Steve Jobs, who showed him this way of thinking, as he also reflected on Apple's strong belief on the environment and privacy.

I was lucky to learn from someone who believed this deeply. Someone who knew changing the world starts with following a vision, not following a path. He was my friend, my mentor, Steve Jobs. Steve’s vision was that the great idea comes from a restless refusal to accept things as they are.

Steve's vision was that great ideas come from a restless refusal to accept things as they are, and those principles still guide us at Apple today. We reject the notion that global warming is inevitable—that's why we run Apple on 100 percent renewable energy. We reject the excuse that getting the most out of technology means trading away your right to privacy. So we choose a different path: collecting as little of your data as possible, and being thoughtful and respectful when it's in our care.

The final theme of Cook's speech began with fearless: he encouraged Duke graduates to be as fearless as Parkland students, to put gun violence under the spotlight, women in the “Me Too” and who fights for the rights of immigrants.

Fearless like students of Parkland, who refused to be silent about the epidemic of gun violence, bringing millions to their calls. Fearless like the women who say “Me Too” and “Time’s Up.” Women who cast light into dark places and move us to a more just and equal future.

Fearless like those who fight for the rights of immigrants who understand that our only hopeful future is one that embraces all who want to contribute.

A full of Cook's commencement address' transcription can be viewed here. You can watch the replay in the embed YouTube video down below.

Duke University has announced that Tim Cook to deliver the 2018 commencement address on May 13 in Wallace Wade Stadium on the university's campus in Durham, North Carolina. Cook, of course, is a Duke alum himself, having graduated from the school’s Fuqua School of Business with his MBA.

Duke University President Vincent E. Price made the announcement, touting that Cook’s accomplishments at both Apple and in his advocacy for social justice. Duke’s graduation will be held on Sunday, May 13, 2018.

"I am absolutely delighted that Tim Cook will be returning to campus as this spring's commencement speaker," said [Duke President Vincent E.] Price. "Throughout his career, Tim has embodied Duke's values of innovation and service to society, whether through his contributions to Apple's groundbreaking technology or his advocacy for social justice. I can imagine no better person, and no bigger Duke fan, to inspire the Class of 2018."

In addition to the press release, however, Price, along with its commencement speakers Kavya Sekar, Matthew King, shared an Animoji video to make the announcement. Cook also makes a surprise in the video, with he making an appearance as the fox, saying he's thrilled to be joining Duke students on their big day.

Aside from this year's upcoming appearance at Duke, Cook has been delivered a number of other commencement addresses. The Apple CEO gave his commencement addresses at MIT in 2017. In recent years which he delivered the address at Auburn and George Washington University.

Via 9to5Mac And MacRumors

In fiscal 2017, Apple CEO Tim Cook received a salary of $3.06 million plus $9.33 million in bonuses and stock worth $89.2 million for a total compensation package of approximately $102 million. As noted by Bloomberg, Tim Cook ended the year as a big winner, netting a 74 percent bonus thanks to the company’s strong performance this year.

The data was shared recently by Apple in a proxy statement filed with the United States Securities and Exchange Commission ahead of the Cupertino firm's annual shareholders meeting, which will take place on February 13, 2018.

Executive officers at Apple, which includes CFO Luca Maestri, retail VP Angela Ahrendts, hardware technologies VP Johny Srouji, hardware engineering VP Dan Riccio, and former general counsel Bruce Sewell each received bonuses of $3.11 million, for approximately $24.2 million each.

Another interesting detail from Apple’s proxy statement filling is that Tim Cook is now required to fly on private aircraft "for all business and personal travel." The flight policy was implemented in 2017 "in the interests of security and efficiency" based on Cook's "highly visible" role as CEO.

Cook's personal air travel expenses amounted to $93,109 in 2017, as considered extra compensation and taxable. Furthermore, the filing says that Apple spent an additional $224,216 in personal security costs provided to Cook.

Via MacRumors And 9to5Mac, Image Credit Bussiness Insider

In a recent interview with Vogue, Apple CEO Tim Cook said he believes the technology will transform everything from fashion runway shows to shopping. The company’s chief executive says augmented reality's technology will become "as key as having a website" for brands. 

Last month, Ikea and Anthropologie released new versions on their apps that allow customers to see how a new chair or lamp might look in their living rooms – and in the latter’s case, even sample different fabrics and colours. “Over time, I think [these features] will be as key as having a website,” Cook said.

Cook is hyping augmented reality adoption by fashion brands because Apple recently shipped ARKit which lets apps easily integrate AR features in iPhone and iPad apps. While he thinks the current selection of augmented reality apps is only the very beginning of what's to come in the years ahead.

The CEO recently sat down for a wide ranging interview with The Independent alongside several app developers where he discussed augmented reality in its current incarnation on the iPhone and provided a bit of insight into Apple's plans for future devices that could potentially take advantage of augmented reality, like Smart Glasses.

As is typical, Cook refused to comment on products Apple has in development, but when questioned about the topic, he said the technology to create a pair of augmented reality smart glasses "in a quality way" does not exist today, suggesting that widely rumored Apple Glasses won't be released "any time soon."

But today I can tell you the technology itself doesn't exist to do that in a quality way. The display technology required, as well as putting enough stuff around your face - there's huge challenges with that.

The field of view, the quality of the display itself, it's not there yet.

He went on say that Apple will only ship a product that's the best, reiterating that the company doesn't care about being first to new technology. "We want to be the best and give people a great experience," he said. "But now anything you would see on the market any time soon would not be something any of us would be satisfied with. Nor do I think the vast majority of people would be satisfied."

Although Rumors have suggested the Cupertino firm is working on a pair of augmented reality smart glasses and has experimented with multiple prototypes, but based on both Cook's above statement and past rumors, a wearable Apple-branded augmented reality product is still a ways off. Reports suggested AR smart glasses are at least a year away or longer.

Via MacRumors And 9to5Mac, Image Via CNET And Business Insider

Vanity Fair has released an updated version of its New Establishment rankings and as is usually the case, a couple of Apple executives have made the list. The company's CEO Tim Cook has moved up to the third spot this year, while SVP Eddy Cue has fallen to number 73.

Cue last year was ranked 54, but Vanity Fair this year has dropped him 19 stops to number 73. His “crowning achievement” is the upcoming HomePod speaker, which Vanity Fair says may be the “new hit” Apple needs as it iPhone interest “wanes.” Another reason perhaps Apple’s weak foray into original content with Planet of the Apps.


Launching HomePod, Apple's voice-activated virtual assistant. The product, a competitor to Amazon's Echo, may be the new hit Apple so desperately needs as interest in the iPhone wanes.


Planet of the Apps, Apple's foray into original programming under Cue, "feels like something that was developed at a cocktail party," according to one review.

Meanwhile, Apple CEO Tim Cook has rocked from number 11 on the list to third place. His “crowning achievement” this year is Apple racing towards a trillion dollar market cap, which analysts have said is a “pretty conservative” estimate.


With a market cap north of $800 billion, Apple is on track to be a trillion-dollar company.


As consumers reject the new MacBook Pro and Apple arrives late to the game with HomePod, an Echo wannabe, the company is clinging to the iPhone for more than half of its revenue—an inauspicious strategy, since phone sales are predicted to decline.


Cook showed up at Trump Tower in December to kiss the ring, then went to the White House in June to try to convince Trump of the importance of coding in schools.

Laurene Powell Jobs (widow of the late Steve Jobs), co-founder of educational and philanthropic organization Emerson Collective, rose from 73rd to 44th. Powell Jobs gained a majority stake in The Atlantic in July, and she's also reportedly investing in Monumental Sports & Entertainment, the owner of several Washington D.C. area sports teams.

Via 9to5Mac And MacRumors, Image Via 9to5Mac

Fortune has put together its “Change the World” list, which recognizes company’s that are making a positive impact, and Apple has come in at number three. Tim Cook also spoke with Fortune to explain more about how he thinks Apple is changing the world for the better and also shared that he believes Apple products aren’t just for the rich.

While there may be a good number of differences between today’s Apple compared to when Jobs was CEO, interesting enough Cook still sees Apple’s products as the most important way the company makes a positive impact. He agreed that Apple has changed the world, primarily through its products, which simply enable people to accomplish more.

I think the No. 1 way Apple changes the world is through our products. We make products for people that are tools to enable them to do things that they couldn’t otherwise do—to enable them to create or learn or teach or play. Or do something really wonderful.

He also said that Apple has also changed the world through environmentalism, education, and advocacy for human rights, privacy, and philanthropy. When asked why Apple doesn't run a charitable foundation, Cook said having a "separate thing" with a separate board of directors "wouldn't be Apple."

My view, we do a lot more good with a 120,000 people behind it than we would putting 12 people over in a corner to make decisions. I’m not criticizing people that do that. I think maybe they found a way and maybe it’s great. But it wouldn’t be Apple.

Fortune also brought up Apple’s goal to make products that everyone can use, in contrast to a business strategy of making premium priced products. Cook responded by highlighting its more affordable (and more recent) entry level devices, the CEO disagreed with Lashinsky's opinion that Apple's business strategy is to "make premium-priced, high-margin, high-end products."

Well it's not high margin. I wouldn't use that word. There's a lot of companies that have much higher margins. We price for the value of our products. And we try to make the very best products. And that means we don't make commodity kind of products. And we don't disparage people that do; it's a fine business model. But it's not the business that we're in.

But if you look across our product lines, you can buy an iPad today for under $300. You can buy an iPhone, depending upon which one you select, for in that same kind of ballpark. And so these are not for the rich. We obviously wouldn't have over a billion products that are in our active installed base if we were making them for the rich because that's a sizable number no matter who's looking at the numbers.

The full interview covers much more including Cook discussing why Apple’s healthcare, and privacy efforts, the app economy, and how devices are effecting social behavior. Click here to read the Full Interview!

Via 9to5Mac And MacRumors, Image Via 9to5Mac

Apple Chief Executive Officer Tim Cook send an e-mail to employees this morning following announcement that US President Donald Trump will phase out the Deferred Action for Childhood Arrivals (DACA) program over the course of the next six month. Trump called on Congress to replace DACA with new legislation by March 5, 2018.

In an e-mail, Cook said Apple will work with members of Congress to advocate legislative solutions and continue to protect immigrant children, saying that Apple is working with affected Apple employees to support immigration experts. Cook also address that over 250 Apple employees across 28 states qualify as Dreamers and came from Canada, Mexico, Kenya, Mongolia, and other countries as early as the age of two.

Just few hours ago, Cook tweet that Dreamers has been contribute to companies and our communities just like other Americans. saying that Apple will fight for them and treated them equally. "Dreamers contribute to our companies and our communities just as much as you and I," cook said in this tweet. "Apple will fight for them to be treated as equals."


America promises all its people the opportunity to achieve their dreams through hard work and perseverance. At Apple, we've dedicated ourselves to creating products that empower those dreams. And at our best, we aspire to be part of the promise that defines America.

Earlier today, the Justice Department announced that President Trump will cancel the Deferred Action for Childhood Arrivals (DACA) program in six months if Congress does not act to make the program permanent.

I am deeply dismayed that 800,000 Americans -- including more than 250 of our Apple coworkers -- may soon find themselves cast out of the only country they've ever called home.

DACA recognizes that people who arrived in the United States as children should not be punished for being here illegally. It lets these Americans, who have successfully completed rigorous background investigations, go to school, earn a living, support their families, pay taxes and work toward achieving their dreams like the rest of us. They are called Dreamers, and regardless of where they were born, they deserve our respect as equals.

I've received several notes over the weekend from Dreamers within Apple. Some told me they came to the U.S. as young as two years old, while others recounted they don't even remember a time they were not in this country.

Dreamers who work at Apple may have been born in Canada or Mexico, Kenya or Mongolia, but America is the only home they've ever known. They grew up in our cities and towns, and hold degrees from colleges across the country. They now work for Apple in 28 states.

They help customers in our retail stores. They engineer the products people love and they're building Apple's future as part of our R&D teams. They contribute to our company, our economy and our communities just as much as you and I do. Their dreams are our dreams.

I want to assure you that Apple will work with members of Congress from both parties to advocate for a legislative solution that provides permanent protections for all the Dreamers in our country.

We are also working closely with each of our co-workers to provide them and their families the support they need, including the advice of immigration experts.

On behalf of the hundreds of employees at Apple whose futures are at stake; on behalf of their colleagues and on behalf of the millions more across America who believe, as we do, in the power of dreams, we issue an urgent plea for our leaders in Washington to protect the Dreamers so their futures can never be put at risk in this way again.

Despite this setback for our nation, I'm confident that American values will prevail and we will continue our tradition of welcoming immigrants from all nations. I'll do whatever I can to assure this outcome.


As the DACA is suspended, the government will not accept new applications for undocumented immigrants, postponed deportation and provides work permits. For the current 80 million DACA enrollees are not expected to be affected immediately and can be renewed on October 5, but if congress does not provide a new solution, then people who grew up in the United States and have lived in the country since childhood could face deportation to countries that are essentially foreign to them.

Via MacRumors And 9to5Mac, Image Via Lopezdoriga 
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