Showing posts with label #iPhone X. Show all posts

Ignores analysts' doom and gloom of iPhone X sales, latest report from Strategy Analytics estimates that Apple has shipped total of 16 million units in the first three months of 2018, and that makes it the world's best-selling smartphone model during that period.


Not only that, the report states that the top four models in the world, both in terms of shipment amounts and market share, are iPhones, which includes iPhone X, 8, 8 Plus, as well as iPhone 7, these models accounted approximately 12% of the global smartphone shipments in last quarter.

The research lines up with Cook's recent revelation that "customers chose iPhone X more than any other iPhone each week in the March quarter. just as they did following its launch in the December quarter," Since we split the line with the launch of iPhone 6 and 6 Plus in 2014, this is the first cycle in which the top of the line iPhone model has also been the most popular." The report also disclose the number of units Apple has shipped so far:
Apple has now shifted almost 50 million iPhone X units worldwide since commercial launch in November 2017. The Apple iPhone 8 and iPhone 8 Plus shipped 12.5 and 8.3 million units, respectively, for second and third place. The previous-generation iPhone 7 shipped a respectable 5.6 million units for fourth place. Combined together, Apple today accounts for four of the world's six most popular smartphone models."

As for Android devices, Xiaomi's low-priced Redmi 5A cracked the top five on the best-selling list, with an estimated 5.4 million shipments last quarter. Impressively, Samsung's new Galaxy S9 Plus that launched in the final month of the quarter, ranked sixth with an estimated 5.3 million shipments.

Image Via GSMArena

According to RBC Capital Markets analysts Amit Daryanani, who claimed that the upcoming second-generation of iPhone X and iPhone X Plus of starting price will be at $899 and $999 respectively in the United States, while the 6.1-inch LCD model will be priced at $799.

Daryanani predicts that due to the current iPhone X has experienced "limited success" with the cost of $999 and up, therefore, he believes that lowering the base price by $100 could reinvigorate sales of the 5.8-inch model, so the widely rumored 6.5-inch OLED models that dubbed as iPhone X Plus, would then make room for the $999 price point.

Image Credit Redmond Pie

That said, the strategy could totally make sense if iPhone X sales have slowed recently, as Apple raises its iPhone pricing, consumers could becoming less willing to spend as much on smartphones. But from the quarter earnings of 2Q 2018, it seems like the iPhone X was the key contributor on the record-breaking revenues.

Both KGI and Bloomberg believed that there will be three iPhones to be unveiled this year, including a successor to the iPhone X, a larger iPhone X model featured with 6.5-inch size of display, a low-priced LCD model that may lack 3D Touch the feature. Share your opinion about these rumors!

According to Japanese site Macotakara who frequently sharing informations gathered from Apple's supply chains has rolled out a report that claims Apple plans to release a new color for the iPhone X in order to restoring sales of the device, and preparing to launch the sixth generation of iPad in the third quarter of 2018.

Even through today's report did not disclose details about what that colors may be or when we might see a release, the article seems follow an earlier claim from the leaker Benjamin Geskin that Apple to launch the Blush Gold iPhone X model, and claimed that the company already started production for it.

Image Credit Gizmochina

Moreover, Macotakara's sources said that Apple is planning a sixth-generation iPad refresh for the third quarter of this year. The upcoming iPad model will reportedly keep the same enclosure and screen size as the current iPad, which suggest that it won't be featured with bezel-less screen.

Apple, however, is s holding its first event of 2018 on Tuesday, March 27 at the Lane Tech College Prep High School in Chicago, with its focus on the school education. Much rumors indicates that new low-cost iPad to be unveiled in this event, we are also expecting to see AirPower wireless charging mat, AirPods charging case, and new updates to iOS 11, macOS 10.13, watchOS 4, and tvOS 11.

According to DigiTimes' research analyst Luke Lin, who claims the new 5.8-inch iPhone will be significantly cheaper to manufacture, that could lead a drop from the $999 price point Apple established with iPhone X, Lin cited information from Apple's upstream supply chain.

The report adds that a cost reduction could see Apple positions the new 5.8-inch device as the cheapest model of all three next-generation iPhone models. It's also believed a project to develop a 5.8-inch LCD iPhone has been suspended since the end of the Lunar New Year holidays in mid-February and maybe eventually terminated.

Image Credit teltarif.de

Furthermore, DigiTimes wrote that the upcoming 5.8-inch iPhone will have a total bill of materials more than 10% lower than the iPhone X had when it first launched. The media located in Taiwan believed that the iPhone X BOM was estimated around $400.

Lin cited information from Apple's upstream supply chain as indicating that the new device's MBOM [manufacturing bill of materials] will be more than 10% lower than that for iPhone X. He added that the MBOM of the iPhone X was more than US$400 in 2017.

In addition to the second-generation of the iPhone X, Apple is also reportedly planning to introduce a new, more affordable 6.1-inch iPhone with an LCD display. The company also in the work for a larger iPhone X models, which will be as large as 6.5-inches. All of three iPhones are expected to be launched in fall of this year.

According to the famous leaker Ben Geskin who has tweeted that Apple is still planning to release the iPhone X in a so-called Blush Gold color, and says that the devices currently is "in production," with a codename of D21A. Here is what will be look like...


Geskin added that the "color is real" and said Apple just "saved it for later," but later says that "stuff can be canceled." However, it certainly possible that they will prop up the final quarters of sales with the introduction of a new chassis color. For instance, Apple did this last year with the debut of a limited edition PRODUCT(RED) iPhone 7 in the spring.

Back in September of last year, KGI analyst Ming-Chi Kuo said Apple may be encountering some production issues with the gold iPhone X, which could explains why Space Gray and Silver will be the only colors at launch. But he did predicted that the gold iPhone X would be available in "extremely low volume" or go on sale at a later date.

Perhaps the supply chain already solved the production problem, plus that since Apple has announced a March 27 event, so maybe the new color is announced then, even through the event will be heavily focused on "creative new ideas for teachers and students".

According to Korea's ET News, Apple to drop the notch from its 2019 OLED iPhones, and is said to be working on a new design where the screen will ‘completely fill the front of new iPhones.’ While the iPhones in 2018 will continue to be featured with notch but in smaller factor.

On the other hand, the report reiterates KGI and Bloomberg's rumors in which Apple plans to release three new iPhone models this year, including the second-generation 5.8-inch of iPhone X, a larger 6.5-inch version dubbed iPhone X Plus, and a mid-range 6.1-inch model with design tradeoffs like an LCD screen to achieve a lower price point.

Image Credit Max Rudberg
Besides, the report didn't go on further details about how Apple would deal with all of the technology currently housed in the notch, or the so-called TrueDepth Camera system that powers Face ID and the Animoji. Still, it is believed that each iPhone will retain Face ID in 2019.

"Apple decided to get rid of notch design starting from 2019 models and is having discussions with relevant companies," said a representative for an industry. "It seems that Apple is planning to implement full-screen that is more complete to its new iPhones."

Apple removing the notch on the iPhone X is almost certainly its end goal, but when you think about it that losing the notch after just two generations feels unrealistic. When do you see Apple being able to lose the notch altogether? Please share your thoughts in the comments.

Despite Consumer Reports has recently claimed iPhone X has the best smartphones camera in all of 10 phones they tested, however, DxO has published their new rankings, which said Samsung's new Galaxy S9 Plus have the best smartphone camera it has ever tested.

Image Credit PCMag
According to DxO, as they said that Galaxy S9 Plus camera lacks any "obvious weaknesses" and "performs very well across all photo and video test categories." Additionally, the site also found the Galaxy S9 Plu produces "excellent results" under the bright light and sunny conditions, with vivid colors, good exposures, and a very wide dynamic range. It also has impressive results when comes dimmer conditions.

The Samsung Galaxy S9 Plus is a smartphone without any real weaknesses in the camera department. In both still and video modes, it performs well across the board, delivering consistently good photo and video image quality in all light and shooting situations, thus earning itself our highest DxOMark Mobile score to date. Add one of the best smartphone zooms and a capable bokeh simulation mode to the mix, and the Galaxy S9 Plus is difficult to ignore for any photo-minded smartphone user. With the Galaxy S9 Plus, Samsung is setting the pace for 2018. We'll see if the competition can follow suit.

Moreover, the rear camera on the Galaxy S9 Plus earned top marks in several other areas, including autofocus, zoom, flash, and bokeh, exposure, contrast, color accuracy, accurate white balance, low noise, and good texture in low-light conditions.

Samsung also did a nice job on the OLED for Galaxy S9 models, as reports by DisplayMate, the new flagship has showed consistent Top Tier display performance and became the first display to receive All Green ratings in all of DisplayMate's lab test as well as measurement categories.

Image Credit TheNerdMag
DisplayMate praised that Galaxy S9 had matching and setting records in several categories including highest absolute color accuracy, highest peak display brightness, largest native color gamut, highest contrast ratio, and lowest screen reflectance. Surprisingly, the 3K 2960x1440 panel in the S9 is said to have the same power efficiency as the one found on the Galaxy S8 and Galaxy Note 8.

Sadly, the Samsung's latest handset has beaten by both the iPhone 8 and iPhone X in every benchmark test in which they were compared, but in three of the tests it was also bested by the iPhone 7, launched back in 2016. according to AnandTech who described the results as ‘awkward.

Samsung today unveiled its newest Galaxy S9 and S9+ flagship smartphones at the Mobile World Congress in Barcelona, Spain. From design-wise, the new Galaxy phones are about the same as last year's S8, with slightly slimmer bezels on the top and bottom. Samsung, however, focuses on major updates like the camera, stereo speaker, fingerprint scanner, and brings AR Emoji to its users, a feature similar to Animoji on iPhone X.

Image Credit Samsung
The S9 + introduces 1200W dual lens from the Note 8, but S9 is still a 1200W single pixel lens design. The biggest highlight of the camera is that Samsung uses a variable aperture system that has been featured on the W2018 before, not only giving you better low light conditions and hardware-based shallow depth of field effects, but also is free to switch between F1.5 and F2.4. At the same time with the new sensor, S9 will be able to shoot 960 frames per second in the new slow-motion mode.

Galaxy S9 retains facial recognition and iris recognition two security features. These two features can also be combined into a new system called Intelligent Scan, which uses the best biometric sensor for the given situation. With the rear fingerprint sensor have been adjusted to the camera below so when it touch will feel more comfortable.

Image Credit Android Central
Officially called AR Emoji, the Korean smartphones maker's new AR-based emoji, it makes it possible to model people by using self-portraits and AR algorithms, allows you to create 3D personalized characters more akin to Bitmoji or Nintendo Mii avatars, which later can be shared as GIFs.

Galaxy S9 is the world's first smartphones to be equipped with Snapdragon 845 processor, depending on regions, in the US, the smartphone is powered by 845, but in Europe, it will use Samsung's own Exynos chip. The S9 comes with 4GB of RAM while the S9+ to have 6GB of memory, both of them will be providing 64GB, 128GB, and 256GB three storage options,

Other specs including IP68 rated dustproof and waterproof, along with battery capacity of 3000 and 3500 mAh respectively. Also, there's a headphone jack. In the U.S., the S9 starts at $720, with the S9+ costing $840. Pre-orders for both models begin on March 2 with the phones start shipping on March 16.

According to the report by Nikkei that Samsung is now looking new customers for its OLED screen, because of Apple cuts this quarter's iPhone X production, so the demand for OLED screen dropped significantly. While Samsung mistakenly predicted iPhone's demand, which resulting in "saddled with excess production capacity."

At the same time, the report also points out that iPhone X production cuts nearly 50% that will cause the chain reaction in the supply chain, Samsung's OLED overcapacity is the most obvious result. With LG Display and Chinese's BOE able to mass-produce OLED screens this year, it will be more difficult for Samsung to promote OLEDs.

Image Credit Pocketnow
Nikkei Asia Review's report is also likely to be wrong - exaggerated the fact that iPhone X production cuts, according to the research firm IHS Markit's data, it does not suggest that Apple is the prime mover of a contraction in demand. Plus Tim Cook showed excitements about the iPhone X sales since availability.

We're thrilled to report the biggest quarter in Apple's history, with broad-based growth that included the highest revenue ever from a new iPhone lineup. iPhone X surpassed our expectations and has been our top-selling iPhone every week since it shipped in November.

However, taking into account the "Nikkei Asia Review" isn’t the first time to claimed that Apple will cut iPhone X production in half, because Apple’s decision was in response to “disappointing holiday season sales," and given the supply chain outlet's track record on Apple-specific events, or cause-and-effect from Apple's moves is iffy at best.

According to well-connected Apple analyst Ming-Chi Kuo, Apple to discounting the first-generation iPhone X when the second-generation model launches later this year, rather than bump it down its smartphone lineup at a price lower than $999, he believes Apple will introduce new models at the current prices.


He said that if Apple keeping the current iPhone X in its smartphone lineup for a reduced price, such as $899, will likely to cannibalize sales of the mid-range 6.1-inch iPhone with Face ID and an LCD display that is expected to launch in the fall of 2018 for between $650 and $750 in the United States.

iPhone X would hurt product brand value & lineup of 2H18 new models if it continues to sell at a lower price after 2H18 new models launch:Lowering iPhone Xs price after the 2H18 new models launch would be a negative to product brand value given 3D sensing and OLED display are features of the new high-price model. Additionally, to sell iPhone X at a lower price may have a negative impact on shipments of the new 6.1" LCD iPhone in 2H18. Thus, we estimate iPhone X will reach end-of-life (EOL) around the middle of 2018.

Kuo, on the other hand, said iPhone X has been a "strategic success" for Apple, cementing long-term competitive advantages for the company with Face ID and TrueDepth cameras. In his view, the 3D sensing capabilities in the iPhone X to pave the way for more advanced augmented reality and artificial intelligence applications.

It's widely believed that Apple is expected to expand the iPhone X lineup with a so-called "iPhone X Plus," boasting the size of a larger Plus-sized iPhone model with an edge-to-edge OLED screen. The company could also consist of the second-generation 5.8-inch iPhone X, which will likely remain $999, alongside the mid-range 6.1-inch iPhone.

According to KGI analyst Ming-Chi Kuo, that weaker-than-expected demand for iPhone X in China has led market analysts to revise down shipments for the first half of 2018. Larger-sized iPhone models in the pipeline should see Apple grow its overall worldwide shipments year-on-year.

The primary reason given it says Chinese customers are holding on to their existing phones for a longer time, quoting that lower shipment forecasts from vendors such as Huawei and Oppo, iPhone X's notch screen design has turned away potential Chinese customers.


According to Kuo, Apple will ship around 18 million iPhone X units in Q1 2018 and about 13 million in Q2 2018. The analyst expects the iPhone X to ‘go to end of life around mid-2018’ which it would mean the device would sell around 62 million units total, that's significantly lower than its previous forecast of 80 million.

Whilst iPhone X sales are weaker than they expected, KGI says that older models-iPhone 7 and iPhone 6s continue to sell well as the lower-tier phones in Apple’s lineup. Kuo believes overall iPhone shipments will maintain year-on-year growth of 0-5 percent over the first half of 2018, mainly thanks to Apple's corrected supply chain share.

The reliable analyst is also bullish on the fall 2018 iPhone lineup that the real super cycle will kick in. Repeating claims from last year, Ming-Chi Kuo says Apple will introduce new 6.5-inch OLED and 6.1-inch LCD iPhones with an iPhone X-esque design. 

We believe the addition of 6.5-inch OLED and 6.1-inch LCD iPhone models will boost Apple's market share in China, and that the US$650-750 6.1-inch LCD iPhone will make it easier for users worldwide to own a 3D sensing and full-screen design iPhone which offers an innovative user experience.

Based on the strength of the fall lineup, It's believed that iPhone shipments will grow 5-10 percent year on year over 2018. The Good news is Apple will report its fiscal Q1 earnings results on February, and that will allow us to see if iPhone X indeed is in a weaker demand or not.

Via MacRumors And 9to5Mac
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