Showing posts with label Apple TV. Show all posts

Well-noted Apple blogger Gruber discussed the price strategy of Apple TV and HomePod and whether Apple is overpriced for its products in the latest issue of The Talk Show podcast, in which he stated that the Apple TV is actually sold at cost, as for the HomePod smart speakers, he believes that the company sells it at a loss, though it's possible not a very big loss.

According to Gruber, he heard from a reliable source that tells him Apple sells Apple TV at cost, which is $180, and that's essentially what Apple priced the product at. And HomePod too, he says, that Apple sells the smart speaker at a loss, although someone has estimated that it cost $216 to make.
One thing I’ve heard from a reliable little birdie is Apple effectively sells [Apple TV] at cost. Like they really are like $180 a box. And you think, ‘wow, this is amazing, it has an A10 processor, which we know is super fast, and has crazy good graphics.’ I’ve heard the same thing about HomePod too. Like, why is HomePod so much more expensive than these other speakers you can talk to? I have reason to believe Apple actually sells it at a loss. I can’t prove it, I don’t think it’s a big loss.
Gruber also believes that the price of AirPods is also very close to the cost price, although he is not sure and can't prove it. In general, Gruber believes that Apple has not overpriced its products, but rather their products are too good, and that cost too much to make and ultimately leads to higher pricing.

The Information is out with a report that in order to promote the upcoming original content service, Apple may preparing to launch a TV dongle product, similar to the Google Chromecast and Amazon Fire TV Stick, according to people familiar with the matter.

The Information claims Apple had an internal discussion about a low-cost streaming TV stick product that can be plugged into the back of the user's TV. Of course, the report did not entirely confirm that the final product will really be available to users, because Apple may be considering a number of different projects.

If Apple finally chooses to launch such a product, it will bring serious moves to its set-top box business, because the current Apple TV products ain’t cheap, for example, Apple released a $149 tvOS-based Apple TV in 2015, two years later, the company debuted Apple TV 4K for $179 for just added the 4K experience.

The US smart TV market is just the opposite, and prices are usually at the low end of double digits. But it’s worth to note that Apple will offer a free original content streaming service, so that will please users to purchase the device since the upcoming streaming service would be launched as soon as next year.

This morning, Apple shared a trailer of inaugural episode of the second season "Carpool Karaoke: The Series" on its official YouTube channel, in which the show will kick off on Friday, June 15, with it will be available only on the Apple TV app.

The first episode featuring three actors that were starring in the just-released comedy movie "Taken Games" (TAG): Jeremy Renner, Ed Helms, and Jon Hamm, who singing songs like Bohemian Rhapsody.

Apple's first season of "Carpool Karaoke" was quite successful. In each episode, it pairs two or three singers, actors, and athletes to appear in the show that they will sing popular songs to attract the audience in a humorous and funny form.

"Carpool Karaoke" was exclusively viewable on the Apple Music platform and is only for paid subscribers. However, the first season of the show is being replayed for free on the TV App that’s available for the iPhone, iPad, and Apple TV.

Even though the Apple TV remote works well enough, but sometimes it is not easy to find them, or perhaps detest to having multiple remote controls. If you’re one of those people like me who like to use traditional remotes. Your Apple TV can be actually learn to accept input from your TV, receiver, cable box or other remote control. Here's how!
    1. Go to Settings on the main screen of your Apple TV. then select “Remote and Devices”.
    2. Once you are in the “Remote and Devices” menu select “Learn Remote".
    3. You will see a prompt that tells you to get your remote ducks in a row, Click on "Start"
    4. Just follow the instructions on your Apple TV screen and select buttons on the remote.
    5. After you set up the remote controls, you will need to name the configuration.
    6. When it's done, you can click on "OK", or setup advanced configuration, by selecting Set Up Playback Buttons” option.

    However, it should be noted here that there might be a good chance you don’t even needs to program the Apple TV to use an IR remote if you have newer equipment in the house, as the Apple TV supports HDMI-CEC, an over-the-wire control standard baked right into newer HDMI devices. It supports both Bluetooth and traditional infrared remote.

    Apple is now selling refurbished Apple TV 4K models, but also offering refurbished iPhone 7 and iPhone 7 Plus models and second-generation 12.9-inch iPad Pro models. Both iPhone 7 and 7 Plus unveiled in 2016, the 12.9 of iPad Pro 2 launched in June of 2017, while Apple TV 4k released in September of last year.

    For the Apple TV model, Apple offering 32GB and 64GB versions that are available for $149 and $169 respectively in the United States, reflecting modest savings $30 off from regular pricing for the equivalent brand new Apple TV 4K configurations. The same saving was not found in other countries.

    For the iPhone 7 models that are available in all three storage capacities, including 32GB for $499, 128GB for $589, and 256GB for $679, along with iPhone 7 Plus models with 32GB or 128GB of storage are available for $599 and $689. That is a 10 percent off from current prices.

    For the 12.9-inch iPad Pro models includes Wi-Fi models with 64GB, 256GB, and 512GB of storage, they are in stock for $679, $809, and $979, respectively. And all three colors are available, including Space Gray, Silver, and Gold. 

    Apple has promise that all refurbished products are thoroughly inspected, tested, cleaned, and repackaged with a new white box and all manuals and accessories. These refurbished products are often virtually indistinguishable from brand new products, so they represent a saving opportunity, as they also come with Apple's standard one-year warranty.

    Apple appear to start rolling out its official TV app today started showing up for some Apple TV and iOS Devices owners in the United Kingdom, France, and Germany, nearly a year after Apple originally announced the service in the U.S.

    According to Apple’s iOS Feature Availability webpage, the so-called TV app is currently available in the United Starts, Canada (English, French), Australia, Norway and Sweden. More than 60 services are supported by the U.S. version of the TV app, Apple is also adding support for additional local services, such as ITV, Channel 5, and BBC iPlayer in the U.K.

    The app is designed to be an easy way to watch your favorite movies and TV shows in a single place. It offers a unified experience for accessing TV shows and movies via multiple video apps, and aims to help users discover new TV and movie content by offering some recommendations based on what they've previously watched.

    The service also syncs content in the cloud so users can pick up where they left off on other devices via the accompanying iOS TV app. It supports the Single Sign-On feature can easier logging with existing cable credentials and works great across devices. This feature has been appearing on devices across the pond.

    Few days ago, Apple released iOS 11.2 and tvOS 11.2 which brings new Sport section under the TV app. In another move indicating that it’s doubling-down on this app. Earlier of this week the company transformed its official iTunes Movies account on Twitter into @AppleTV.

    Via MacRumors And iDownloadBlog, Image Credit MR

    Amazon’s Prime Video app for Apple TV is officially beginning to roll out to tvOS devices in the U.S., Canada, the U.K., and several other regions across Europe. Back in June, Apple CEO Tim Cook first announced that the streaming app will be available on the company’s set-top box by the end of the year.

    Like other versions of Amazon Prime Video, the Apple TV app allows Prime subscribers to sign into their accounts and watch Amazon Prime exclusive TV series, as well as browse a collection of movies. Users can add shows and movies to a watchlist, sync their watchlist across devices, and use Apple TV's Siri Remote to search for Amazon content from inside the app.

    Amazon also updated its Prime Video app for iOS devices, which now supports Universal Search, allowing users to look up Prime videos using the native search function on their devices. The updated app also supports iPhone X displays. According to the release notes, Amazon Prime Video is said to be available on pre-app store third-generation Apple TVs as well as fourth-gen and 4K Apple TVs.

    Amazon Prime Video should be one of the last remaining streaming service holdouts to release a tvOS app, so users will now be able to rely on the 4th and 5th generation Apple TV devices a little more without having to use a PlayStation 4, Fire TV, or Roku to jump to Amazon's video catalog.

    For over two years, Amazon has banned the sale of Apple TV on At the same time, the online retailer has refused to add the company’s Prime video service to Apple’s set-top box. That was supposed to change soon after the launches. 

    Via AppAdvice And MacRumors, Image Credit MR

    Aside from launch of the new Apple TV 4K, which is in the hands of customers today, according to a support document that was updated today, Apple has quietly updated its iTunes rental policy, the docs suggested customers have 30 days to start watching a movie after it's been rented. Once a movie is started, there's an additional 48 hours to finish the movie and/or rewatch it.

    The new 48-hour policy will be a welcome change for the iTunes user in the US, which brings the US viewing window in line with the rest of the world where users have always had 48 hours to finish watching a rental after pressing play to start streaming.

    “You have 30 days to start watching a movie after you rent it,” reads the support document. “After you start watching the movie, you have 48 hours to finish it.”

    As always, rented movies can be watched on multiple devices but limited to download on a single device, so customers can rent a movie, download it, and then watch it over the course of the next 48 hours. Apple also notes that the 48-hour limit still applies to movies viewed offline.

    Since Apple introduced 4K Apple TV on its September 12 Press Event, Apple has made many 4K movies available to rent or purchase at the same price as High Definition (HD) content. as we mentioned recently, 4K content can't be downloaded, however, and is only limited to streaming.

    Apple today officially launches the new iPhone 8, iPhone 8 Plus, and Apple Watch Series 3. The new iPhone and Apple Watch models went on sale (or will soon go on sale) at 8 a.m. local time around the world today, and Apple posted pictures of customers purchasing the devices at Apple Stores in London, Singapore, Taipei, and Sydney.

    The iPhone 8 and 8 Plus both featured with a glass back design, same design used on iPhone 4. For the first time to includes inductive wireless charging, allow user wireless charging their iPhone. It also uses new Retina HD displays, with a faster A11 Bionic chips, Bluetooth 5, best camera ever in smartphones, and an advanced augmented reality capabilities. 

    Although the new iPhone 8 and 8 Plus launched first in countries like New Zealand, Australia, Japan, and China, while a Reuters report last night referenced "a bleak turnout" for the smartphones. Fewer than 30 people were said to have lined up outside of the Sydney Apple Store on George Street, due to most Apple customers are likely waiting for the iPhone X, coming November 3. 

    Because of the devices launched in other countries, the first sets of unboxing, speed test, and durability videos have been posted on Youtube. As shown in the video, the iPhone 8 seems to be as resistant to scratches as the iPhone 7, but it emerged from a bend test with higher marks and faster speed than the previous generation iPhone models.

    For the Apple Watch Series 3 Apple has made some notable improvements to the wearable's health and fitness metrics, improving heart rate sensing and enhancing a few user interface elements in watchOS 4 to make it easier to sync to gym equipment and be warned of an elevated heart rate. Series 3 models also include faster dual-core processors and LTE connections in cellular models.

    Aside released iPhone 8 and Apple Watch Series 3, Apple also launched the Apple TV 4K today, which introduces the ability to view 4K HDR content on the set-top box. Sadly, the firm confirmed yesterday that the new 4K content on iTunes is limited to streaming only, and can't be downloaded directly to the Apple TV to view offline, only HD versions of films and below can be downloaded.

    Via MacRumors, Images Via Apple And MacRumors

    According to The Verge’s Nilay Patel found interesting tidbits about the Apple TV 4K in his review. such as the streaming media player could gain support for Dolby Atmos surround sound technology in the future by way of a tvOS software update, as well as the YouTube app doesn’t show 4K video.

    "Apple told me that the lack of Atmos isn't a hardware limitation, and that support is on the roadmap," wrote Patel. Dolby Atmos was developed to give sound from movies and TV shows a more three-dimensional effect. Rather than being constrained to channels, sounds can be precisely placed and moved in three-dimensional space.

    With the YouTube revelation is more fundamental, though there is a technical reason backing it. The Apple TV supports H.264, HEVC and MP4 video formats. YouTube serves 4K HDR video in the open-source VP9 format. As a result, users will find that the YouTube app can only output upscaled 1080p. The ever-growing 4K YouTube video library is not available to Apple TV users.

    According to Apple support document, you can download a local copy of an HD or SD movie from iTunes to your iDevices, Mac or PC just like you’ve always been able to, or streaming through Apple TV, however, 4K movies are not available for download and thus can't be watched without an internet connection., it's worth to notes here that minimum speed of 25Mb to stream 4K content.

    It's not clear why Apple is not allowing customers to download 4K content onto their devices, perhaps it could potentially be a licensing issue. Apple is providing 4K content at the same price as HD content, although movie studios were rumored to want to charge more. It's also possible it's a local storage issue, as usually 4K movies have large file sizes. 

    Apple TV 4K do supports 4K contents from Netflix or other streaming services, however, Apple has promised 4K content from Amazon Prime Video will be available when the app most like to launches later this year. The first Apple TV 4K orders will begin arriving to customers tomorrow, the official launch date of the device, alongside iPhone 8, 8 Plus, and Apple Watch Series 3.

    Via MacRumors And 9to5Mac, Image Via The Verge And TrustedReviews

    Apple today released watchOS 4, the newest OS designed to run on the Apple Watch. watchOS 4 is a significant update that brings a host of new features from new watch faces to tools that keep reminds user do fitness. To download the update, open dedicated Apple Watch app on the iPhone by going to General --> Software Update. watchOS 4 is compatible with all available Apple Watch models.

    The new Siri watch face features a proactive timeline that shows relevant information in a vertically scrolling timeline. Kaleidoscope is a vibrant analog watch face that twists and turns photos to create color effects. And Toy Story is the latest character watch face starring Jessie, Woody, and so on.

    In watchOS 4, Apple wants to motivate you to close your activity rings. There are new notifications when you're close to meeting a goal, more exciting animations when reach the fitness target, and personalized monthly fitness challenges based on your own activity history, like it can now suggest a brisk 15 minute walk to finish your Move goal toward the end of the day rather than updating on a set time.

    There are several interface improvements, including a new vertical dock, a Quickstart interface when starting a workout, a better interface and more options in Apple Music and Apple News, new gestures in Mail, new complications for unread messages and Now Playing songs, Dialer pad in the Phone app, App home screen in an alphabetical list view, a new Flashlight option in Control Center, and more.

    New workout options have been added, like High Intensity Interval Training and improvements for swim workouts, and the Apple Watch is now able to integrate with gym equipment over Bluetooth. The watchOS 4 also upgrades the Heart Rate app with a new graph that shows your heart rate over time and includes the ability to receive alerts when your heart rate is higher when you’re inactive.

    Aside released iOS 11 and watchOS 4, There’s a new software update out for the fourth-gen Apple TV that brings a few useful new features to the set-top box. tvOS 11 brings automatic dark mode switching, Home Screen Sync, proper AirPods support, and more to the Apple TV. To download the update, go to Settings → System → Software Updates → Update Software.

    The tvOS 11 update introduces full support for AirPods and AirPlay 2, automatic switching between light and dark mode based on local time, Home screen syncing options designed to keep multiple Apple TVs in a single household in sync, and new background modes and notification support. 

    Additional improvements to the TV app for Apple TV and iOS devices will bring support for live news and live sports, and later this fall, tvOS 11 will gain support for the Amazon Prime Video app. For the Apple TV 4K, the tvOS 11 update introduces support for 4K content. Apple's new 4K Apple TV will ship with tvOS 11 installed by default.

    Via MacRumors And 9to5Mac

    A few days after Apple began accepting pre-orders for the iPhone 8, 8 Plus, Apple Watch Series 3, and Apple TV 4K, some customers may have already noticed the first orders have shifted to "preparing for shipment" ahead of September 22 delivery date. These new products all went up for preorder on Friday morning at 12:00 AM PT. Supply held strong for most products. 

    While with select iPhone 8 and iPhone 8 Plus models slipping to 1-2 week shipping times than 2-3 week estimates. However, several iPhone 8 and iPhone 8 Plus models remain available for launch day shipping, It should be no problem to pop into an Apple Store on Sept. 22 and pick up an iPhone 8 or 8 Plus. Pricing on the iPhone 8 and the iPhone 8 Plus begins at $699 and $799, respectively.

    As for Apple Watch, It may be more difficult to get one of the new Series 3 models with LTE capabilities, as several configurations did sell out and list shipment dates of a few weeks. In-store pickup is also unavailable for these models. Non-LTE models are, however, readily available. Apple Watch Series 3 priced at $329 for the non-LTE model and $399 for the LTE model.

    In the United States, order for Apple TV 4K 32GB model has now started shifting to Preparing for Shipment also, moreover, if you are going for the 64GB model, then you might have to wait 2-3 weeks for it to ship. Apple TV 4K pricing starts at $179 for the 32GB model.

    The first orders will arrive on Friday, September 22. As always customers in New Zealand and Australia being among the first to get their hands on the new devices.

    Via MacRumors And 9to5Mac, Image Via MacRumors And TrustedReviews

    Apple is now ready to accept iPhone 8, iPhone 8 Plus, Apple Watch Series 3, and Apple 4K pre-order, user can directly access the Apple online store, or use the Apple Store app to pre-ordering new hardware products.

    The first pre-order countries and regions include: Australia, Austria, Belgium, Canada, China, Denmark, Finland, France, Germany, Hong Kong, Ireland, Italy, Japan, Luxembourg, Mexico, Netherlands, New Zealand, Norway, Portugal, Puerto Rico, Spain, Taiwan, the United Arab Emirates, the United Kingdom, the United States and the United States Virgin Islands.

    The iPhone 8 and iPhone 8 Plus feature a new glass back design with new Retina HD display, it also equipped most powerful and intelligent chip ever in smartphone: A11 Bionic Chip. iPhone 8 Plus is also adopted with a more advanced camera, support Portrait Mode and Portrait Light effect. You can now use Wireless Charging in your iPhone 8 or 8 Plus with Qi standard charger.

    Pricing on the iPhone 8 and the iPhone 8 Plus begins at $699 and $799, respectively. Pricing for iPhone Upgrade Program customers starts at $34.50 for iPhone 8 and $39.50, and Apple today began offering pre-approvals for iPhone Upgrade Program users who want a streamlined ordering experience.

    In US, if you try to order iPhone 8 right now, you will noticed that the 64GB in gold, space grey and silver models now have an estimated delivery date ranging between 1-2 weeks instead of September 22. Which means due to high demand, Apple had is already sold out and people ordering now will have to wait a bit longer to get their device. iPhone 8 256GB version will still be shipped on September 22.

    Delivery dates also appear to be getting longer for LTE and non-LTE models of Apple Watch Series 3. As of right now different models are show delivery times of 2-3 or even 3-4 weeks. The Apple TV 4K 32GB model will starting shipping on September 22, moreover if you are going for the 64GB model, then you might have to wait 2-3 weeks for it to ship.

    New Apple Watch Series 3 featured with LTE capabilities, from now on you can make a call without iPhone or stream 40 million songs from their wrist. In addition to cellular capabilities, new Apple Watches is said to have new dual-are processor with up to 70 percent faster performance than previous one. Thanks to the processor, Siri now can also talk, and more,

    Via MacRumors And iOSHacker, Image Via 9to5Mac And Pocket-lint

    Just as rumors reported, Apple on its fall event officially unveils the new 4K Apple TV, not only supports 4K resolution, but also provides the current popular HDR features. The new 4K Apple TV is equipped with the A10X processor, the CPU and GPU performance compared with the fourth generation of Apple TV have up by at least 2 times, and runs Apple's latest tvOS 11 system.

    It is worth mentioning that Apple announced that all the 4K content prices are the same with the existing HD content. Not only that, users can also upgrades purchased contents to 4K for free, as well as HDR content. 4K content will also be available from popular services such as Netflix and Amazon Prime Video on the new Apple TV coming soon. 

    In addition, Apple also refreshed the set-top box with a new Siri remote control, not only for ordinary control and call out Siri, the user can also be able to use this remote control for game operation. The tech giant also invited the game studio Thatgamecompany founder and chief designer Jenova Chen at the fall event to show a "Sky" social game, which is create for Apple TV, iPad and iPhone.

    Apple said at the event that the new Apple TV 4K will be available for pre-order on September 15, and on September 22 first to enter the United States, Australia, Canada, France, Germany and other markets. In terms of price, 4K Apple TV 32GB and 64GB version were priced at $179 and $199. The fourth-generation Apple TV did not receive a price cut and remains available for $149.

    Via MacRumors, Image Via MacRumors

    Developers Steven Troughton-Smith has been analyzing last week's leaked iOS 11 version, and he found that the new generation of 4K Apple TV to be unveiled at this week's Apple's annual fall event will be featured with powerful internal components.

    After Steven Troughton-Smith's in-depth study he uncovered that the new Apple TV will use A10X Fusion chip, along with 3GB of running memory. This shows that Apple TV will having a huge performance improvement, in addition to run 4K movies and television programs, this discovery may indicate even a larger direction of Apple is towards to.

    Apple last updated Apple TV in September 2015, when Apple updated fourth generation of Apple TV, the company brought Siri Remote and complete App Store to the set-top box. It uses the A8 chip and 2GB running memory, by using this hardware specification upgrade that powered new generation iPad Pro A10X Fusion chip will greatly increase the Apple TV computing and graphics performance.

    Apple could have been more conservative, because the previous chip has already able to deal with 4K content required HEVC decoding. But it seems that Apple's plans for the next few years in this product for some "future-oriented" test. Steven T-S pointed out that A10X chip may be used to play iPhone 8 and iPhone X's 4K 60fps video content.

    Adding such a powerful chip to Apple TV may also mean that Apple will once again try to make Apple TV a better game console, it has the ability to deal with rich graphics 3D games, may be even can beating with the Nintendo Switch Product in competition.

    Aside from upgrading 4K Apple TV with A10 X and 3GB of RAM, Apple is also expected to revamped the fifth-generation set-top box with a redesigned Siri Remote that features haptic feedback. As developer Guilherme Rambo dug into leaked golden master software that was released over the weekend and found "actuator calibration" and "force calibration" references, suggesting haptic feedback for the remote.
    So what exactly is hapic feadback? Well, haptic feedback is designed to provide tactile feedback when interacting with a device, letting users know a press or tap has been registered by the user interface. Apple embraced haptic feedback as a main UI element in the iPhone with the introduction of the Taptic Engine in 2015, but haptic feedback has been used in Macs and iOS devices for years.
    Via MacRumors, Image Via MacRumors And Product Reviews Net

    Sifting through a leaked iOS GM build, Brazilian iOS developer Guilherme Rambo has discovered code strings that not only corroborate earlier wireless charging rumors but indicate that the phone “will even show some 3D animations” when it’s being charged wirelessly. Although the actual animations are not present in the GM build though.

    It would appear that iOS 11 includes a new “ChargingViewService” routine that identifies if a device model is compatible with wireless charging. It’s also tasked with displaying the animations when the device is connected to a wireless charger. But we are still unclear if the feature will be supported on iPhone 8 and iPhone 8 Plus models as well.

    Another leak from Jeffrey Grossman, a New York-based developer and co-founder of confidential messaging app Confide, has uncovered code strings in the leaked iOS 11 GM suggesting a double-click of the Side button will confirm a pending Apple Pay transaction, and it might be also coming to iPad and iTouch as well.

    "Looks like Face ID will work with Apple Pay, and it may be coming to the iPad and iPod touch as well." Said Jeffrey in a tweet this morning. "And it appears that Face ID occurs automatically but you double click the side button to confirm payment," the developer later said in a separate tweet.

    As far as it goes, we expected A11 Fusion chip to be built into the iPhone X, the iPhone 8, and the iPhone 8 Plus, are seems like is a 4+2 core device, according to Steve Troughton-Smith and Twitter user Longhorn. Four of the cores are higher-powered cores supported by two lower power cores. That's similar to the A10 chip, which was a quad-core SoC with two high-performance cores and two energy efficient cores, but it's likely to offer some impressive performance improvements.

    We already know that A fifth-generation Apple TV with support for 4K video likely to announce in fall event, and now we have a better idea about the 4K streaming requirements. As iOS developer Steven Troughton-Smith has managed to uncover new code strings from Apple’s iOS 11 GM, indicating the device will render natively at 4K resolution (2160p) and support ultra-high-definition television sets (UHD).

    UHD-1 is also called 2160p and 2160p is specifically mentioned in the iOS 11 GM code. The standard features a crisp resolution of 3,840-by-2,160 pixels, or four times the pixels of the Full HD standard (1,920-by-1,080 resolution) supported by the current Apple TV model. Via the leak, the device will also render its interface in 4K via @2x Retina scaling.

    Steve T-S, if we want to play the new Apple TV 4K content smoothly, the home broadband speed at least stable at 15Mbps. In addition to this new discovery, Steve T-S also found the new Apple TV's native resolution output of 2160p UHD, at the same time, it will support Dolby horizon and HDR 10, while also support a variety of color formats.

    Lastly, Well-known Apple blogger John Gruber said on his blog, he almost sure the iOS 11 GM is deliberately leaked. He mentioned that this is not a mistake, but a reckless Apple employee malicious. But no matter who did it, he would be the most unpopular people in Cupertino, CA, More surprises were spoiled by this leak than any leak in Apple history.

    Via iDownloadBlog And MacRumors, Image Via iDownloadBlog And 9to5Mac

    Apple today Officially sent out media invites for its first-ever event to be held at the Steve Jobs Theater on new Apple Park campus in Cupertino, California. As usual the event is on a Tuesday, September 12, and it’s scheduled to start at 10:00 am. The theme of the event is in the tagline: "Let's meet at our place.”

    Of course, The invites doesn’t say specifically what will be announced, but the consensus is that Apple will use the stage to unveil next-generation iPhones. Most likely, Apple could debut a radically redesigned iPhone that features an OLED of edge-to-edge display, a vertical rear camera, a  facial recognition system, a much improved processor, and wireless charging functionalities.

    Alongside the OLED iPhone, Apple is also expected to announce 4.7 and 5.5-inch iPhone 7s Series, although have not been heavily featured in rumors, but they too are said to feature glass bodies, support for wireless charging functionality, processor, etc.

    Obviously, the iPhones aren't the only upgrades products that Apple will unveil at the event. Several rumors are suggest Apple will introduce Apple Watch Series 3 with an LTE chip that allows it to be decoupled from the iPhone. A 4K and HDR capabilities Apple TV maybe also release at the September Event.

    In addition to the unveiling of its new line of hardware products, Apple is also expected to use the venue for the launch of its latest operating systems— iOS 11, macOS High Sierra, watchOS 4, and tvOS 11— after recently showing off the new releases back in June at its Worldwide Developers Conference. Are You Ready?!

    Via MacRumors And 9to5Mac, Image Via MacRumors
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