Showing posts with label Jony Ive. Show all posts

Apple Design Chief Jony Ive was interviewed by the Financial Times today, during which he discussed a range of topics, including Apple Watch, Apple Park and Apple Car. When asked if the Apple design team was the last employee to move into the new Apple Park, Ive said that it took a lot of time for 9000 people to move in.


At the same time, Ive holds the belief the original Apple headquarters has full of memories, over the decades of history, the prototype of the iPhone & iPod was created at the old HQ. Once the design team moves to Apple Park, they can communicate better with other experts.

When it comes to the Apple Car, Ive's mouth is very strict. In general, Ive said it is important to study the issues and challenges associated with any new product, rather than talking directly, which endangers the risk of ideas and technology being copied by competitors.

When asked if Apple Watch should be defined as a watch. Ive said: "No, I think that this is a very powerful computer, with a range of very sophisticated sensors, that is strapped to my wrist. That's neither very descriptive nor very helpful." The designer-in-chief also stated that Apple knows the consequences in both positive and negative, and will take the responsibility.

Image Via Time

According to Vogue, Apple’s Chief Design Jony Ive recently sat down for an interview with well-known model and actor Naomi Campbell. During the interview, Jony Ive talked about several topics, including his design process, Steve Jobs’ legacy, and Apple secrecy.

Speaking about his work at Apple, Ive says he has stayed for months in places where Apple makes its products. “I don’t know how you can be an effective designer and not do that,” he said. Ive didn't specifically confirm the rumor that he slept on factory floors when they were making the first iPhone.


When it comes to Apple’s secrecy, Ive explains that he would rather keep it a secret on an unfinished product than just show somebody that may lead to premature criticism that can shut something down when it deserves more chance.

One of the defining things about the nature of ideas is just how fragile they are: when you’re not sure whether something is going to work, the idea is vulnerable. Part of protecting the idea is to be careful about who you show it to; premature criticism can shut something down that perhaps deserves more of a chance.

Ive also talked about Apple’s former CEO Steve Jobs and said that they both see the world in the same way. Ive is still very grateful and misses Steve Jobs. As for lessons that he has learned from Jobs, Ive said Jobs’ way of thinking has stuck with him.
Powered by Blogger.