Apple Acquired Music Recognition App Shazam: "We Have Exciting Plans In Store"

Apple just announced it has acquired British software company Shazam, it provides music recognition service. The acquisition marking the company’s highest-profile purchase since it acquired headphone maker Beats for a confirmed $3 billion in May 2014.

Although Apple didn't disclose financial terms this time, but when TechCrunch first spotted this acquisition plans last week, one of its sources said the deal could be worth it around $400 million. And now Cupertino officially confirmed the acquisition.

We are thrilled that Shazam and its talented team will be joining Apple. Since the launch of the App Store, Shazam has consistently ranked as one of the most popular apps for iOS. Today, it’s used by hundreds of millions of people around the world, across multiple platforms. Apple Music and Shazam are a natural fit, sharing a passion for music discovery and delivering great music experiences to our users. We have exciting plans in store, and we look forward to combining with Shazam upon approval of today’s agreement.

Shazam app was released when the App Store launched in 2008, as a popular service it can identify the name and lyrics of songs, music videos, TV shows, and more. Shazam has its standalone iPhone, iPad, Mac, iMessage, and Apple Watch apps, while the service is also built into Siri on iOS 8 and later.

Siri briefly automatically recognized playing music using Shazam, but the feature was quickly changed to only work when the user actually asks what song is playing. But we expected that Shazam’s media recognition technology could also be integrated deeper in Apple’s software and services in the future.

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