Sep 1, 2017

Apple To Acknowledge Siri Development Leadership Moved From Eddy Cue To Craig Federighi

Apple has updated its executive profiles to acknowledge Siri development leadership has moved from Eddy Cue, the company's Senior Vice President of Internet Software and Services, to Craig Federighi, who is the tech giant’s Senior Vice President of Software Engineering.

Craig Federighi is Apple’s senior vice president of Software Engineering, reporting to CEO Tim Cook. Craig oversees the development of iOS, macOS, and Siri. His teams are responsible for delivering the software at the heart of Apple’s innovative products, including the user interface, applications and frameworks.

At WWDC 2017, Federighi was on stage to discuss improvements to Siri in iOS 11, including more natural voice, built-in translation capabilities, and advances in machine learning and artificial intelligence, so tasking Federighi with advancing Siri development makes even more sense considering his primary domains the software thing from iOS and macOS


More importantly, Cue already has a lot of things on his plate, he oversee the iTunes Store, Apple Music, Apple Map, Apple Pay, iCloud, and the iWork apps, the moves should allow him to focus more on Apple's push into original content, as a new report suggested Apple is reportedly seeking to move its original content division to an iconic California studios, in order to serve as a base for its big push into Hollywood production.

Speaking to new roles in Apple, its Leadership webpage was also refreshed to acknowledge Deirdre O’Brien will be Apple’s Vice President of People, and Isabel Ge Mahe's new role of the firm's Vice President and Managing Director of Greater China. Both women will be reporting to CEO Tim Cook and started in their new role on September 1.

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