Vanity Fair has released an updated version of its New Establishment rankings and as is usually the case, a couple of Apple executives have made the list. The company's CEO Tim Cook has moved up to the third spot this year, while SVP Eddy Cue has fallen to number 73.
Cue last year was ranked 54, but Vanity Fair this year has dropped him 19 stops to number 73. His “crowning achievement” is the upcoming HomePod speaker, which Vanity Fair says may be the “new hit” Apple needs as it iPhone interest “wanes.” Another reason perhaps Apple’s weak foray into original content with Planet of the Apps.
CROWNING ACHIEVEMENT
Launching HomePod, Apple's voice-activated virtual assistant. The product, a competitor to Amazon's Echo, may be the new hit Apple so desperately needs as interest in the iPhone wanes.
RARE DISPLAY OF MORTALITY
Planet of the Apps, Apple's foray into original programming under Cue, "feels like something that was developed at a cocktail party," according to one review.
Meanwhile, Apple CEO Tim Cook has rocked from number 11 on the list to third place. His “crowning achievement” this year is Apple racing towards a trillion dollar market cap, which analysts have said is a “pretty conservative” estimate.
CROWNING ACHIEVEMENT
With a market cap north of $800 billion, Apple is on track to be a trillion-dollar company.
RARE DISPLAY OF MORTALITY
As consumers reject the new MacBook Pro and Apple arrives late to the game with HomePod, an Echo wannabe, the company is clinging to the iPhone for more than half of its revenue—an inauspicious strategy, since phone sales are predicted to decline.
MORTIFYING TRUMP MOMENT
Cook showed up at Trump Tower in December to kiss the ring, then went to the White House in June to try to convince Trump of the importance of coding in schools.
Laurene Powell Jobs (widow of the late Steve Jobs), co-founder of educational and philanthropic organization Emerson Collective, rose from 73rd to 44th. Powell Jobs gained a majority stake in The Atlantic in July, and she's also reportedly investing in Monumental Sports & Entertainment, the owner of several Washington D.C. area sports teams.
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