Apr 19, 2018

Apple Introduces New iPhone Disassembly Bot Daisy, GiveBack Trade-In Program, and shares 2018 Environment Responsibility Report

Ahead of the upcoming Earth Day, Apple has introduced a new iPhone disassembly robot called Daisy, the bot offers “the most efficient way to reclaim more of the valuable materials stored in iPhone”, it's an improved version of the Liam, the company's first disassembly robot that was launched in 2016.

Apple’s newest disassembly robot, Daisy, is the most efficient way to reclaim more of the valuable materials stored in iPhone. Created through years of R&D, Daisy incorporates revolutionary technology based on Apple’s learnings from Liam, its first disassembly robot launched in 2016.

Daisy is made from some of Liam’s parts and is capable of disassembling nine versions of iPhone and sorting their high-quality components for recycling. Daisy can take apart up to 200 iPhone devices per hour, removing and sorting components, so that Apple can recover materials that traditional recyclers can’t — and at a higher quality.

In addition, Apple announced the GiveBack that for every device traded in or recycled at Apple online and retail stores worldwide between now and April 30, they will make a donation to Conservation International, a non-profit environmental organization who worked to protect nature globally.

“At Apple, we’re constantly working toward smart solutions to address climate change and conserve our planet’s precious resources,” said Lisa Jackson, Apple’s vice president of Environment, Policy and Social Initiatives. “In recognition of Earth Day, we are making it as simple as possible for our customers to recycle devices and do something good for the planet through Apple GiveBack. We’re also thrilled to introduce Daisy to the world, as she represents what’s possible when innovation and conservation meet.”

Lastly, the iPhone maker has released its 2018 Environment Responsibility Report today, and focusing on climate change, resources, and safer materials. The report has highlighted its efforts on using 100% renewable energy, goals to ensure products are built for durability and recyclability, supply chain environment responsibilities, and more. Read Apple's full report here.

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