Sep 20, 2018

HomePod Was The Best-Selling $200+ Smart Speaker In Q2 2018

Strategy Analytics today released data on smart speaker sales in the second quarter of 2018. Previously, the company claimed that HomePod's smart speaker market share was only 6% in Q2 2018. Today's report shows that though HomePod has lots of space to grow, it become the best-selling smart speaker that cost more than $200.


Today's report counts the shipments of Q2 global smart speakers according to different models. It's worth noting that Google Home mini topped the list with 2.3 million units, accounts for 20% of market share, but Amazon Echo and Echo Dot combined shares were totaled about 30%.

HomePod didn't enter the top five global best-selling smart speakers, but Strategy Analytics reveals some interesting new details. According to David Watkins, the company's director, HomePod's market share in the second quarter of 2018 was only 6%, but its revenue accounted for 16% of the market. Apple's HomePod has 70% of the smart speaker market in $200+ segment.

For Apple, the decent performance of HomePod is a good news, but it may have some impact on Sonos' sales, with the latter's $200-$500 speakers is a direct competitor to HomePod. While Sonos offers a range of products that support AirPlay 2 and Siri, HomePod, obviously, offers a more seamless Siri and Apple ecosystem integration.

Post a Comment

Favourite Category

...
Click to see more!

Whatsapp Button works on Mobile Device only