Since the late Apple CEO Steve Jobs presented the world's first iPhone in 2007, this year may be the first time that iPhone sales have experienced a serious slowdown. The company has had to reduce the price of iPhone XR, iPhone XS, and iPhone XS Max globally through trade-in.


Compared to the past few years, Apple used a variety of ways to advertise the new iPhone in 2018, but this does not mean that it has prevented sales from slowing down. A report released this week by Citi Research, a research firm of Citigroup, predicts Apple to cut iPhone XS Max production by 48% in 2Q 2019.

Citi Research analyst William Yang told clients in the new report that he expects Apple to cut its iPhone production to 45 million units in three months, a reduction of 5 million units from Citi's original estimate of 50 million units. Yang believes that the main reason for the decline in production is that he speculates the number of produced iPhone XS Max handsets will be seeing a weaker demand.

In fact, Citi Research is not the only group that tells customers that iPhone production is expected to decline in Apple's second fiscal quarter. Rosenblatt analyst Jun Zhang also expect Apple's second-quarter iPhone production to drop by 4 million in three months. Well-known analyst Ming-Chi Kuo, however, lowered the 2018 iPhone sale estimate as well.

Image Via iKream
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