Jan 14, 2019

Apple's iPhone Sales In India Shrinks 50% In 2018, Worst Since 2014

Lately, it seems like the sales of Apple's iPhone have encountered some obstacles in China, and at the same time, the company's performance in the Indian market is also very unpleasant to look at. According to a new report from market research firm Counterpoint Research, the Cupertino giant’s iPhone sales in India fell by 50% year-on-year and only had 1.20% of market share last year.


Counterpoint says that Apple just sold 1.7 million units in the year 2018. In comparison, iPhone shipments in 2017 were 3.2 million units. The sharp drop in iPhone shipments in the Indian market can be attributed to Apple's high pricing and fierce competition from its competitors.

From 2014 to 2017, the size of Apple's Indian business actually doubled from 1.5 million year-over-year to 3.2 million. Sadly, Apple's iPhone sales in India last year suddenly fell back to three years ago, Counterpoint suggests that it is likely due to the rise of OnePlus that offers similar features at a cheaper cost.

Hopefully, the launch of some low-priced iPhone models may attract local consumers to buy products from Apple, such as the second generation of iPhone SE, which we aren't even sure if it really exists.

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