Apple Music again sending out 3-month free trial notifications to former users

In the past week, Apple has sent push notifications to a number of users, giving them an extra 3 months Apple Music free trial. The notifications seem to be specifically for former Apple Music users who have subscribed to Apple Music but later canceled their subscription, or just left after it had a first three-month free trial without ever subscribe the music streaming service. (Via 9to5Mac)

Currently, there are two versions of Apple Music's push notifications. The first one is "We've changed!", the second is "It's Not Too Late", but the description is exactly the same: "come back to Apple Music and get 3 months on us."

In December last year, Apple began to promote various products and services by pushing notifications, such as recommending users to use Apple Music on Amazon Echo and promoting iPhone XR. Some developers pointed out that Apple pushes messages in violation of their own App Store guidelines: "Push Notifications must not be required for the app to function, and should not be used for advertising, promotions, or direct marketing purposes..."

Speaking to Apple Music, its biggest rival in the music industry, Spotify, who have claimed that it now has 96 million paid subscribers worldwide, up 36% year-over-year, Apple Music, however, only has 50 million paying subscribers, up from 40 million in April of 2018.

Image Via Twitter User Corey