Sep 10, 2019

Apple Unveils iPhone 11 Pro And 11 Pro Max With New Midnight Green Color, Triple-Lens Camera, And More

Apple has officially unveiled the iPhone 11 Pro, and 11 Pro Max at its special fall event at Steve Jobs Theater on the Apple Park campus today. The iPhone 11 Pro will set you back at $999, and 11 Pro Max will be available for $1,099.


Firstly, two OLED models are available in four colors: a new Midnight Green colorway, Space Grey, Silver, and Gold. It uses the all-new Super Retina XDR Display, furthermore, the OLED panel with 2 million: 1 contrast ratio will be 15% more energy efficient, plus it supports Dolby Vision and HDR10 and has the highest pixel density ever on Apple devices, as well as True Tone and Haptic Touch. The 11 Pro and 11 Pro Max come in a textured matte glass back as well as a polished stainless steel band, which makes them the toughest glass ever made for a smartphone.

Perhaps the most anticipated update of this year's iPhones—camera, saw a significant update, with both the iPhone 11 Pro and 11 Pro Max are upgraded to the triple-lens rear camera system, which enabled a set of new features such as Deep Fusion (combines 9 images using a neural network analysis on every single pixel), Night Mode, and the ability to shoot with multiple cameras (rear and front-facing camera) at the same time through the upcoming Filmic Pro app. The front-facing camera now features a 12MP sensor, and you can take slo-mo videos for the first time. Here is what Apple has to say about the new camera features:
With the tight integration between hardware and software, iPhone 11 Pro and iPhone 11 Pro Max take the traditional camera experience even further in a way only Apple can. The all-new Ultra Wide camera fundamentally changes the camera experience by capturing four times more scene, great for taking landscape or architecture photos, tight shots and more. The new Wide sensor with 100 percent Focus Pixels and advanced software enables Night mode, and delivers huge improvements to photos shot in indoor and outdoor low-light environments, resulting in brighter images with natural colors and reduced noise.
Spec-wise, all three new iPhones are powered by the A13 Bionic chip, which Apple says is the fastest CPU and GPU ever in a smartphone. The chip also gets a new matrix multiplication feature, suitable for machine learning tasks, with Apple claims it as ‘the best machine learning platform in any smartphone’, as it's capable of performing over 1 trillion operations per second. There is also a new U1 chip for spatial awareness, and a superfast Face ID unlocks—speed up to 30% faster than the previous one.

Another major highlight of the iPhone 11 series is the battery performance. According to Apple, iPhone 11 will have 1 hour more battery life than its predecessor iPhone XR, where iPhone 11 Pro and 11 Pro Max will boost extra four more hours of battery life than the iPhone XS last year.

For availability, you'll be able to pre-order iPhone 11 Pro and 11 Pro Max on Friday, September 13, and will be officially launched on Friday, September 20 in Australia, Canada, China, Denmark, France, Germany, Hong Kong, Italy, Japan, Singapore, Spain, Sweden, Switzerland, the UAE, UK, and the US.

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