iPhone 11 And iPhone XR Attributed 50% Of US iPhone Sales In 3Q 2019, Report Finds

The iPhone XR and iPhone 11 accounted for 50% of US iPhone sales in the third quarter, according to a fresh report released by the Consumer Intelligence Research Partner (CIRP) at the end of the third quarter to gain insight into Apple's performance over the past three months. The firm surveyed 500 US customers who bought an iPhone, iPad, Mac or Apple Watch between July and September 2019.

The report explains that despite the new iPhone 11, iPhone 11 Pro and iPhone 11 Pro Max only started shipping in the last two weeks of the quarter, they still accounted for 20% of iPhone sales in the US. In the same quarter, iPhone XR accounted for 36% of US iPhone sales.

The story pointed out that buyers are oftentimes preferably interested in flagships, instead of the top-tier iPhone models. CIRP investor and co-founder Josh Lowitz said: ""iPhone 11 represented half of the sales of the three newly launched iPhone models. When combined with the iPhone XR's sales numbers, the two models account for nearly half of the U.S. iPhone sales in the quarter.

Together, the higher-priced models of iPhone 11 Pro and Pro Max account for 10% of sales. Such high-end models contributed more than 20 percent of the quarter's sales coupled with iPhone XS and iPhone XS Max shipments.

While the sales result is certainly encouraging to witness, the weighted retail price of the iPhone did also continue to decline, with values dropping to $783. The price is lower than the $808 in the June 2019 quarter and the $839 in the December 2018 quarter.

The move can be viewed as a successful strategy for Apple. Unlike previous models, the iPhone 11 has been updated several times, and analysts believe the Cupertino company could see even stronger sales figures ahead.

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