Supply Chain Sources Suggest Apple Lowered The iPhone 11 Pro Max Orders By 10%

According to Chinese supply chain sources, Apple has lowered the orders for the iPhone 11 Pro Max model by 10% due to its sky-high price tag and lack of motivation for users to upgrade to this model.

The claim comes after Nikkei Asian Review confirmed that Apple had requested additional orders for some iPhone 11 and 11 Pro models, approximately 8 million units, however, this does not include the iPhone 11 Pro Max. Nikkei noted that the market for iPhone 11 and iPhone 11 Pro is the strongest. Hence, in order to balance the equation between supply and demand, Apple has attempted to reduce the order of the iPhone 11 Pro Max slightly.

To some extent, the news of Apple didn't raise orders for 11 Pro Max but instead cut the original orders by 10 percent enough to demonstrate that Apple isn't confident concerning its 6.5-inch flagship smartphone sales.

Nonetheless, to further boost iPhone sales, it is speculated that Apple will launch iPhone SE 2 in the form of iPhone 8 next year, and will carry A13 chip and 3 GB of RAM, so a potential upgrade cycle could take place in 2020.