Former HBO CEO To Produce Movies, TV Shows, And More For Apple TV+

Former HBO CEO Richard Plepler will produce movies, TV shows and documentaries for Apple TV+, the Cupertino firm's new video streaming service, as per a new story from the New York Times.

Plepler and Apple representatives confirmed that his New York-based company, Eden Productions (hereinafter referred to as "Eden"), has signed an exclusive 5-year agreement with Apple. Plepler worked for HBO for 27 years, then left following AT&T completed the acquisition of HBO's parent company Time Warner less than a year ago. Under his leadership, the network won more than 160 Emmys, including for series like “Game of Thrones,” “Big Little Lies” and “Veep.”

Plepler said in an interview with The New York Times that Eddy Cue, Apple's senior vice president of Internet Service was an important reason for his decision to produce programs for Apple TV +. In addition, Plepler also praised Apple TV + video director, former Sony TV executives Jamie Erlicht and Zack Van Amburg.

As Apple and AT&T enter the streaming video service market, competition in this market is becoming increasingly fierce. In addition to traditional services such as Netflix and Hulu, Disney also successfully launched its streaming service ""Disney+ last fall, while NBC Universal is planning to launch its own service later this year.

For references, Apple launched the Apple TV + service last fall,. The monthly subscription fee for the Apple TV + service is $ 4.99, but those who have recently brought new Apple devices will be bundled for a one-year free subscription. The company allegedly spent billions of dollars on the content part. Meanwhile, Warner Media proposes to launch a new streaming service under the HBO brand this year.

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