Feb 4, 2020

Apple Expands Dominant Position In Tablet Market, Selling 50M iPads In 2019

According to the latest statistics from the research firm IDC, Apple expanded its dominant position in the global tablet market in the fourth quarter of 2019: market share of the company increased by 36.5 percent due to strong demand for the new 10.2-inch iPad.


IDC estimates that Apple's latest 10.2-inch iPad version, released last September, is an affordable alternative to the iPad Pro, accounting for 65 percent of the total shipments of 15.9 million iPads over the three-month period leading up to December.

During the important holiday season, the technology giant retained its dominance in the tablet computer segment with a market share of 36.5 percent, a rise of 22.7 percent from the 12.9 million units shipped in the previous quarter, compared to 29.6 in the same timeframe last year. It's half. The year-round metrics show similar results with 49.9 million iPads being shipped by Apple, up 15.2 percent from 29.6 percent on 43.3 million units shipped in 2018.

Apple's growth came despite the global tablet computer market in the fourth quarter of 2019 saw a decline of 0.6% year-on-year, and global shipments fell to 43.5 million units. According to data from IDC, the tablet PC market shrank by 1.5% year-on-year, and global shipments totaled 144 million.

Reputable analyst Ming-Chi Kuo said that Apple will release new iPad Pro models with a triple-lens rear camera system that supports 3D sensing for augmented reality as early as March.

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