Apple has today announced iPhone 12 and iPhone 12 mini with 5G technology, features an edge-to-edge Super Retina XDR displays, a new Ceramic Shield front cover, a notably powerful A14 Bionic processor, an advanced dual-camera system, and MagSafe for wireless charging and attachable accessories.
“The arrival of 5G marks the beginning of a new era for iPhone and we’re thrilled to bring these impressive new capabilities to our customers with iPhone 12 and iPhone 12 mini,” said Greg Joswiak, Apple’s senior vice president of Worldwide Marketing. “We’re once again pushing the boundaries to deliver incredible computational photography advancements, Super Retina XDR displays, and the biggest leap in durability in iPhone history with the new Ceramic Shield front cover. Available in two great sizes, iPhone 12 and iPhone 12 mini take design to a new level in a new form factor that’s as beautiful as it is durable, and makes it easier than ever for customers to find the perfect iPhone to fit their lifestyle.”Featuring the most 5G bands on any smartphone, iPhone 12 models extend the broadest 5G coverage worldwide Models in the US support millimeter wave, the higher frequency version of 5G, allowing iPhone 12 to reach speeds up to 4Gbps, even in densely populated areas. iPhone 12 models also feature Smart Data mode, which extends battery life by intelligently assessing 5G needs and balancing data usage, speed, and power in real-time.
The new A14 Bionic chip on the iPhone 12 models have the fastest CPU and GPU by up to 50 percent compared to the fastest competing smartphone chips. A14 Bionic also features a 16-core Neural Engine — for an 80 percent increase in performance — that is capable of completing 11 trillion operations per second, enabling improved performance on even the most intense ML models.
Both iPhone 12 and 12 mini feature a sleek new flat-edge design with an aerospace-grade aluminum enclosure and combined with the Ceramic Shield front cover, which goes beyond glass by adding a new high-temperature crystallization step that grows nano-ceramic crystals within the glass matrix, increases drop performance by 4x.
iPhone 12 and iPhone 12 mini comes with a flat-edged design, similar to iPhone 5. It also sports all-screen Super Retina XDR displays that stretch further to the edges, with systemwide color management for industry-leading color accuracy. Both models deliver a 2 million-to-1 contrast ratio for true blacks, and immersive HDR viewing experience for high-definition video, photos with more detail, and nearly twice the peak brightness of the iPhone 11.
As for the camera, it remains to be a dual-camera system but with a 7-element lens that delivers a 27% improvement in low-light performance. Deep Fusion now on all cameras — TrueDepth, Wide, and Ultra Wide — for improved photos in any environment. Smart HDR 3 uses ML to intelligently adjust the white balance, contrast, texture, and saturation of a photo for remarkably natural-looking images. iPhone 12 camera can also shoot HDR video with Dolby Vision and is the first and only device in the world to enable an end-to-end Dolby Vision experience.
MagSafe, a new wireless charging system, includes an array of magnets around the wireless charging coil, optimized for alignment and efficiency, that perfectly connects to the iPhone every time. MagSafe chargers efficiently provide up to 15W of power, while still accommodating existing Qi-enabled devices. There are new silicone, leather, and clear cases that easily snap onto the back of the iPhone, and a leather wallet.
Phone 12 and iPhone 12 mini will be available in 64GB, 128GB, and 256GB models in blue, green, black, white, and (PRODUCT)RED starting at $799 and $699, respectively. Customers will be able to pre-order iPhone 12 beginning at 5 a.m. PDT on Friday, October 16, with availability beginning Friday, October 23. iPhone 12 mini will be available for pre-order starting at 5 a.m. PST on Friday, November 6, with availability beginning Friday, November 13.
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