Showing posts with label iPad. Show all posts

Apple's retail store in Amsterdam has evacuated consumers in the Store and temporarily shut down due to the explosion of the iPad battery and the release of potentially harmful substances into the air, reports iCulture. At 3:00 pm, it was told the store has reopened.

Apple staff safely preserved the iPad after it exploded and pierced the battery in a sand container. Luckily, the accident didn't cause fire or smoke, and there were no major injuries. However, three employees with difficulty breathing were treated by emergency personnel.


Ever since Apple started the iPhone battery replacement program, we have seen several similar incidents in the past few months. Apple stores in Switzerland and Spain have evacuated due to overheating of iPhone batteries, fortunately, only a few employees of Apple suffered a minor burn.

We don't know how did it occur, and whether it caused by an official battery pack or a third-party replacement. Anyway, we recommend that don't try to replace a swollen battery on your iPhone or iPad. The best way to do this is to go to a local Apple Store or an Apple Authorized Service Provider as soon as possible.

Image Via iCulture

According to a DigiTimes report, in September this year, Apple will release the "entry-level" MacBook, which is priced at $1,200 and comes with a 14-nm Kaby Lake processor. At the same time, Quanta Computer will be responsible for the production of the new MacBook, TrendForce's article also stated that Apple to launch MacBook in September or October.


DigiTimes today also discussed the highly-anticipated AirPower wireless charging mat, which will be priced between $160 and $190. At the iPhone X event last year, Apple previewed AirPower, but it has not been officially released because of some heating issues.

Finally, DigiTimes cited supply chain news that Apple will unveil two newly designed iPad Pros in September this year, measured at 11 inches and 12.9 inches. The new iPad Pro features a bezel-less screen that supports the Face ID. In addition, the next generation iPad Pro will support 18W USB-C fast charging, as of now, it uses 12W charger.

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Image Via Cult of Mac

The Eurasian Economic Commission database has become one of the best tools for predicting future upcoming Apple products. Earlier this month, new MacBook models appeared in the database, and Apple has released 2018 MacBook Pro models yesterday. However, now they revealed the model numbers of the upcoming 2018 iPhones and iPads.


Apple has registered a number of iPhones running iOS 12 in the Eurasian Economic Commission database, which means these iPhones are clearly new products. The iPhone models that appeared at this time include A1920, A1921, A1984, A2097, A2098, A2099, A2101, A2103, A2104, A2105 and A2106.

Even though we are unclear which models these models correspond to, rumors suggest Apple will release three new iPhones this year, including the second-generation of iPhone X, the 6.5-inch iPhone X Plus, and a cheaper 6.1-inch LCD iPhone. It can be speculated that A19, A20, and A21 match to these three iPhones.

Finally, they also showed two iPad models running the iOS 11 system. Earlier this month, there were also five iPad models that registered in the database, so there are currently 7 unreleased iPad models.

Steven Troughton-Smith, who leaked several accurate features of the iPhone X, is now back with new evidence that the new iPad will come with Face ID. 

This evidence comes from Apple's AvatarKit development framework that is available on the iPad since iOS 12 was available for beta testers, which is the basis for Apple's Animoji and Memoji. Previously, only the iPhone X firmware had the AvartarKit framework, because the True-Depth camera system still required to do face tracking.


As shown in the figure, the integration of the framework in the iOS 12 beta is another example of the upcoming iPad with Face ID support. The previous evidence is that after the user upgraded iPad to iOS 12, gestures have changed some, much similar to the iPhone X's, such as launching control center's gesture trigger point to the upper right corner.

iPad Pro with Face ID support is nothing new, analysts like Mark Gurman and Ming-Chi Kuo who believed that Apple will schedule to release in this fall, most likely around September. The new iPad is expected to have design elements of iPhone X, such as thin bezels, no Home button, support for Face ID, and more. 

Top Apple News Today:

iPhone 7 Users May Experience Mic Failure After Upgrading To iOS 11.3: Apple has touted out that customers may experience a grayed-out speaker button during phone calls, which may also prevent affected customers from being heard during phone calls or FaceTime video chats, they could face the failure after updating their phones to iOS 11.3. 

To troubleshoot the issue, Apple recommends disconnecting any Bluetooth or other audio accessories and running audio diagnostics. If the warranty period has expired, its service providers can request an exception for this particular issue, and perhaps repair them free of charge. (via MacRumors


iPad To Receive Major Upgrades With iOS 13: Apple is working several major iPad upgrades for iOS 13 next year. Codenamed "Yukon", the update featured a revamped Files app, in-app tabs similar to the one in macOS apps, support for using the same app side-by-side in Split View multitasking mode, an unknown Apple Pencil feature, as well as a home screen redesign that made for the tablet, according to Bloomberg's Mark Gurman.

Apple Shares Gets New Record Of Intraday Trading; As reported by CNBC, Warren Buffett’s Berkshire Hathaway firm brought 75 million Apple shares last quarter; he now holds 240.3 million shares worth $42.5 billion. Thanks to the news, Apple stock price gone up to $183.83 per share, making the record-high intraday trading. (via 9to5mac)

Other news including Apple to shut down Texture app for Windows in end of the June after its acquisition, and begins to inking deals with publishers in Apple News for exclusive video series on the platform.

Image Credit 9to5Mac

According to research firm IDC, although global tablet shipments in the first quarter of 2018 declined 11.7% from the prior year, the iPads had the highest share of the worldwide tablet market during last quarter in four years, as Apple reported on Tuesday that it sold 9,1 million iPads during the period.

For the sake of comparison, it estimates that iPads accounted for 28.8 percent of tablet shipments over the three-month period, compared to 24.9 percent in the year-ago quarter, which gives a 2.1% of year-over-year growth, And the growth also helped iPad grab highest first quarter market share since 2014, when it captured a 32.7 percent stake.


Surprisingly, Samsung's tablet share stays the same, in which they captured 16.7% in both 1Q 2018 and 1Q 2017, but the shipments has went down from six million in the year-ago quarter. Amazon, however, faced even larger decline, as it's estimated to have shipped just 1.1 million tablets from January through March, a 49.5 percent decline from the year-ago quarter.

On the other hand, Chinese tablet vendors like Huawei and Lenovo all saw impressive growth, with Huawei gained 13 percentage points. Looking into future, the iPad sales will be continue climbing up, since that Apple has introduced couple low-priced versions.

Image Credit IDC

Reliable Apple analyst Ming-Chi Kuo rolled out a report that Apple's new low-cost 9.7-inch iPad may includes Apple Pencil support in order to differentiate the lower-cost iPads from competing low-cost Android tablets. Kuo believes 9.7-inch iPad shipments will account for more than 70 percent of all iPad shipments in 2018.

There's clearly a speculation that the cheaper iPad to support Apple Pencil, as the Spring education event invitation includes an Apple Pencil sketched company logo. For now, 9.7-inch iPad model, 10.5-inch iPad Pro, and both versions of the 12.9-inch iPad Pro devices are capable of supporting Apple Pencil.

Image Credit BGR

In the meantime, Apple has just confirmed that it will not be live stream for the March 27 education-focused event set to take place at Lane Tech High School in Chicago, according to Events app on the Apple TV, which says that a video will be uploaded later in the day.

Base on recent rumors, the company likely to release a new cheaper iPad for schools, the tablet could priced as low as $249. Apple is also said to launch new low-cost MacBook that costs below $1000, even through Bloomberg's Mark Gurman said on Friday that the laptops are still in the works.

Image Credit MacWorld

Other products that might unveil in the event including the AirPower wireless charging mat, AirPods charging case, iPhone X in Blush Gold color, or even an second-generation iPhone SE that brings speed bumps. Software side, the tech-giant will be releasing iOS 11.3, watchOS 4.3, macOS 10.14.3, as well as tvOS 11.3.

It seems that Apple is expected to launch a handful of new hardware this year, including an iPad Pro to debut at WWDC that featured with Face ID, upcoming 2018 iPhone models, MacBook Air, and HomePod, as reported by Rosenblatt Securities analyst Jun Zhang along with Taiwan's Economic Daily News.

Image Credit B&H
First of all, the Chinese report says that there will be a speaker made by Apple forecasted to launch in the second half of 2018 for between $150 and $200 in the United States. As of now, the company's first speaker called HomePod, retail for the price of $349, although is more expensive than the Amazon Echo and Google Home for $99 and $129, but it ships the better sound quality.

Another prediction made by the Taiwan media, is that Apple will launch a more affordable MacBook Air in the second quarter of 2018 for $799 - $899, and the price range came from WitsView researcher Yubin Qiu. The current MacBook Air starts at $999.

Image Credit Cult of Mac
Speaking to the iPads, both reports claimed the Cupertino company likely to debut at least one iPad model in second quarter of this year. With EDN saying that Apple is considering to release a cheaper 9.7-inch iPad for $259 in the second quarter of 2018. Meanwhile, Zhang believes revamped iPad Pro to have slimmer bezels and no home button, similar to iPhone X, but to keep 10.5 and 12.9-inch sizes.

Today's report also confirmed a prediction from KGI Securities analyst Ming-Chi Kuo, which he expects Apple to launch a mid-range ($700-$800) 6.1-inch iPhone, as it will be continue to use 3GB of RAM but featured with a 3D sensing for Face ID and Animoji, and lacking 3D Touch. 

Apple is rumored to unveil new devices later this month, like the AirPower, a new AirPods charging case, or even a second-generation of iPhone SE. We think the date is clocked on March 21st, a days Spring season kicks off. What products are you expecting to see in this year?

According to French media Consomac who spotted several unreleased Apple devices which were recently added to the Eurasian Economic Commission’s database, and it appears that Apple registered new tablets, suggesting an iPad refearsh is on the table.

The two new iPads' model numbers are A1954 and A1893. In additon, there are a handful of "sample" products listed that have model numbers starting with AA and CC, it's unclear what those listings may pertain to.

Image Credit Eurasian Economic Commission
Multiple rumors suggest Apple to update iPad Pro this year with iPhone X features like the TrueDepth camera, Face ID and Animoji, but we are unclear from the filing if these model numbers belong to the refreshed iPad Pro models or updated 9.7-inch iPads and iPad mini models.

From the track records, similar filings with the Eurasian Economic Commission have been submitted for the 10.5-inch iPad Pro and a 12.9-inch iPad Pro, iPhone 7 and 7 Plus, Apple Watch Series 2, AirPods, as well as MacBook Pro with Touch Bar models, all within one to two weeks before each product was released.

All in all, these fillings strongly hinting that Apple would release a bunch of new products in March, like iPads and a MacBook refresh. At same time, the tech-giant is also expected to release iOS 11.3 during the event, that brings four new Animojis, battery management, Messages app update, and more!

According to the new data shared by research firm IDC today, Apple's tablet devices - iPad remains the world's most popular tablet by a significant margin, helped by the lower-price iPad which continued to drive a strong consumer upgrade cycle.

Confirmed by its Q1 18 (Q4 17) earnings results, Apple has sold a total of 43.8 million iPad units last year, compared to Samsung's 24.9 million and Amazon's 16.7 million, which were estimated by IDC. Interestingly, the combined Samsung-Amazon total of 41.6 million tablet sales is still lower than iPad shipments.

Apple domainite a 26.8 percent share of the entire tablet market in 2017, in other words, roughly one in every four tablets sold last year was an iPad. Apple's tablet market shares rose 3 percentage points year-on-year. Ranked by number 2, Samsung's share was notably dropped by 6.4 percent in 2017, compare to 2016.


IDC wrote that the shifting focus is to iPad Pro and its potential in the commercial as well as education segments, overall, Apple's growth in iPad sales, albeit relatively flat. At Last week, the company reported revenue of $5.8 billion from iPad sales in the fourth quarter of 2017, hinting its strong growth in iPad business.

Looking into future, multiple rumors have suggested that Apple to launch at least one of new iPad Pro model with slimmer bezels, no home button, and Face ID. As for the lower-cost 9.7-inch iPad and iPad mini, we assuming each could receive a routine speed bump this year among other upgrades as well.

Apple is now selling refurbished Apple TV 4K models, but also offering refurbished iPhone 7 and iPhone 7 Plus models and second-generation 12.9-inch iPad Pro models. Both iPhone 7 and 7 Plus unveiled in 2016, the 12.9 of iPad Pro 2 launched in June of 2017, while Apple TV 4k released in September of last year.


For the Apple TV model, Apple offering 32GB and 64GB versions that are available for $149 and $169 respectively in the United States, reflecting modest savings $30 off from regular pricing for the equivalent brand new Apple TV 4K configurations. The same saving was not found in other countries.

For the iPhone 7 models that are available in all three storage capacities, including 32GB for $499, 128GB for $589, and 256GB for $679, along with iPhone 7 Plus models with 32GB or 128GB of storage are available for $599 and $689. That is a 10 percent off from current prices.

For the 12.9-inch iPad Pro models includes Wi-Fi models with 64GB, 256GB, and 512GB of storage, they are in stock for $679, $809, and $979, respectively. And all three colors are available, including Space Gray, Silver, and Gold. 

Apple has promise that all refurbished products are thoroughly inspected, tested, cleaned, and repackaged with a new white box and all manuals and accessories. These refurbished products are often virtually indistinguishable from brand new products, so they represent a saving opportunity, as they also come with Apple's standard one-year warranty.

According to sources from Digitimes, Apple is "considering" releasing an updated low-cost 9.7-inch iPad next year with a starting price around $259, that’s $70 cheaper than the entry-level 9.7-inch iPad that Apple launched in March of 2017.


It’s reported that Apple wants to push this even cheaper tablet towards price conscious markets, such as industrial enterprise deployments as well as regular price-sensitive consumers. They also wants to witness a new wave of price competition among first-tier players like Samsung, Amazon, Huawei and Lenovo.

With the new device, the sources expect the tablet market to witness a new wave of price competition among first-tier players including Samsung Electronics, Amazon, Huawei and Lenovo.

The sources pointed out that Apple's new iPad may arrive in the second quarter of 2018 and in addition to regular consumers Apple is also looking to expand the inexpensive iPad into the industrial and service sectors.

It’s unclear whether this new $259 iPad would be introduced additional to the $329 model, or if it would replace it entirely as its lower-priced successor. As for Technical specifications of this device, the report didn’t mentions any words; I could think very well be a slightly-tweaked version of the current 2017 iPad sold at a lower price point another year later.

Meanwhile, the same sources claims that Apple is likely to outsource the production of the new affordable iPad to Compal Electronics, while giving the device's PCB orders to Compeq and Unitech Printed Circuit Board. Keep in mind, when it comes Apple product details, Digitimes is not the most trustworthy of sources to date.

According to Chinese website MyDrivers, Apple's 2018 iPad Pro models will feature with octa-core processors, based on Taiwanese supplier TSMC's improved 7nm manufacturing process. The chip tentatively named “A11X Bionic is an enhanced version of the A11 Bionic processor in the iPhone 8 and iPhone X series.


The report, citing sources within Apple's supply chain, which claims the eight cores in the tentatively named A11X Bionic chip will include three high-performance "Monsoon" cores and five energy-efficient "Mistral" cores. The A11X chip reportedly to feature with TSMC's integrated fan-out wafer level packaging, or InFO WLP for short.

The upcoming A11X Bionic chip will also benefit from TSMC’s seven-nanometer process technology versus the ten-nanometer process technology used to fabricate the A11 Bionic silicon. The chip will as well presumably include a next-generation M11 coprocessor and neural engine for artificial intelligence tasks, such Face ID for 2018 iPad models.

The eight-core processor should unsurprisingly result in CPU performance improvements on next-gen of iPad Pro models, which means A12 chip is an enhanced version of A11X chip. The current 10.5-inch and 12.9-inch iPad Pro models equipped with an A10X Fusion chip that based on TSCM's 10nm fabrication process.


KGI's Ming-Chi Kuo predicts that in addition to gaining Face ID, 2018 iPad Pro models are expected to have an iPhone X form factor with slimmer bezels and no Home button. However, the tablets will reportedly continue to have LCD displays due to yield rates.

Via MacRumors And iDownloadBlog, Image Credit ExtremeTech And YouTube

Bloomberg today rolls out new report that details what to expect from next year's iPad Pros next year. It reports Apple is working on a new high-end 2018 iPad that will adopt many of the design elements from the revamped iPhone X, and predicted that Face ID and no Home Button will come to the iPad Pro lineup in 2018.


We are expecting it will feature slimmer edges, a faster processor (A11X), a custom Apple-built GPU, and built-in support for Face ID, allowing it to be unlocked with a facial scan much like the iPhone X. Since it will featuring Face ID, there's no need for a Touch ID Home button. A new version of Apple Pencil and new "software tools" are also said to be in the development.

By removing the home button, Apple plans to noticeably reduce the size of the edges on the top and bottom of the device for the first time since its introduction in 2010, bringing the design closer to that of the recently released flagship iPhone X. The new version will mark the first revamped look for the iPad since the first iPad Pro debuted in 2015.

The report also suggest that it is not likely we’ll see iPads switch to OLED displays next year. iPhone X features a 5.8-inch OLED display, but the 10.5-inch and 12.9-inch iPad Pro screens are larger and could include features like ProMotion or Apple Pencil support that aren’t on iPhones. OLED definitely a pricier component due largely to supply as well so cost is a major factor.


According to the publication, the revamped iPad is expected to be released "a little more than a year" after the prior iPad Pro update, suggesting it could see a launch sometime around September. Apple refreshed its iPad Pro lineup in June of 2017 at the WWDC, brought True Tone display technology to the iPad family.

Via MacRumors And 9to5Mac, Image Credit NDTV Gadgets And Gigazine

According to the latest CNBC All-America Economic Survey reports that 64% of Americans now own at least one Apple product, the average U.S. household now owns an average of 2.6 Apple products. The similar question that was asked back in 2012, the numbers were 50% and 1.6 products. Even more impressive is that there're very few demographics where Apple product ownership is below 50%.


Apple device ownership rates dip below 50 percent in the 2017 survey for Americans with incomes under $30,000, retirees, and women over the age of 50. However, the "wealthiest Americans" own 4.7 Apple products per household, while the poorest owns one. Other statistics include 3.7 devices per household in the West of the United States, while households in the South owned 2.2 devices on average.

I cannot think of any other product — especially any other product at a high price point — that has that kind of permeation with the public and level of growth,'' said Jay Campbell, pollster with Hart Research, which conducted the survey along with Public Opinion Strategies.

64 % of those claimed that the time they spend on an iPhone is "mostly productive and useful," while 27% said that it's "mostly unproductive." On average, the time spent on an iPhone was "dominated" by phone calls, emails, and texting, followed by social media. Most Americans surveyed said that they were less likely to spend time watching videos, playing games, and shopping on their iPhone.

It’s also worth to note that the All-America Economic Survey polled 800 people across the United States in late September, and CNBC said that the survey has a margin of error of plus or minus 3.5 percentage points. In a separate study conducted by Piper Jaffray earlier in 2017, it was found that 76 percent of teens polled owned an iPhone, increasing from 69 percent in the same period a year prior.

Via MacRumors And 9to5Mac, Image Via 9to5Mac

According to KGI Securities analyst Ming-Chi Kuo’s investors note that was sent out this morning, iPad Pro models set to be released in 2018 will come equipped with a TrueDepth Camera and will support Face ID. The analyst believes Apple will add TrueDepth cameras to the iPad Pro to bring a user experience that's consistent with the iPhone X and boost competitiveness. 



Along with all high-end iOS devices equipped TrueDepth Cameras, "ecosystem development" will also benefit, according to Kuo, TrueDepth Cameras will be limited to the iPad Pro, which is Apple's flagship tablet device. Kuo also predicts 2018 iPhone models will adopt the new camera technology coming in the iPhone X, as he has mentioned that if Face ID "well received."

We predict iOS devices to be equipped with TrueDepth Camera in 2018F will include iPhone X and 2018 new iPhone and iPad models. Because of this, we believe more developers will pay attention to TrueDepth Camera/ facial recognition related applications. We expect Apple's (US) major promotion of facial recognition related applications will encourage the Android camp to also dedicate more resources to developing hardware and facial recognition applications.

With Apple embracing facial recognition and the TrueDepth Camera, Kuo predicted that he expects Android hardware makers to begin researching and developing facial recognition technology, give up under-display fingerprint recognition technology. However, as Kuo previously saying it will take up to 2.5 years for Android hardware to catch up with the TrueDepth camera.



Apple latest flagship product - iPhone X, The company's first product with a TrueDepth Camera, will be released to the public on November 3. It's unclear when the Cupertino firm plans to introduce new iPad Pro models, but the new devices could come as soon as the first half of 2018. The iPad Pro was last updated in June of 2017, introducing a new 10.5-inch model and True Tone display technology.

Via MacRumors, Image Via AppleInsider

Today, millions of people use email for their business purposes and to send or receive some data or information from someone, We all receive emails on daily basis and we don’t have enough time to read them all. However, all the emails are not necessary to read including some promotional emails and offers emails, and today we will teach you how to mark all emails as read on your devices.


1. Firstly, open the Mail app on your iDevices and click on the Edit button which is on the top of right corner.


2. In the bottom of left corner, there's an option named “Mark All”. Just tap on it.
3. Then select the Mark as “Read” option to complete the process.


4. You can also manually select your specific emails and then click on Mark as Read to mark all emails as “Read”.

So if you received a tons of email and don't want to waste your time to reading them all, you can simply follow the above steps. Just simply go to the Mail app and mark it as read. We recommend you that each email with a blue dot on the left is unread email. You can select them to mark them as read without opening them.

Via UnlockBoot, Images From UnlockBoot

According to analytics company Mixpanel, as of 10:00 a.m. Pacific Time, iOS 11 is seeing slower adoption rates than iOS 10 saw during the same adoption period last year, the newest OS is being installed on 10.01 percent of devices. In contrast, iOS 10 was installed on 14.45 percent of devices. as for iOS 9, it was installed on 12.60 percent of devices 24 hours after launch.


Although iOS 11 was not affected by installation issues and problems like iOS 10 was, but past issues with new iOS releases may be keeping some users from upgrading right away. The iOS 11 update disables all 32-bit apps, limited Cellular OTA App Download Limit Increased to 150 MB, and new update causes old model running slow, these factors that may be holding some users back.

Like always, Adoption rates often spike up a bit over the weekend when people have more free time to make major software updates to their devices, so iOS 11 could catch up to iOS 10 at that point. As soon as people begin adopting iOS 11, iOS 10 adoption is trending downward. iOS 10 is now installed on 84.55 percent of devices, while 5.44 percent of users continue to run an older version of iOS.


At present, iOS 11 is available on the iPhone 5s and later, the iPad mini 2 and later, the iPad Air and later, and the 6th-generation iPod touch. To download the update, go to the Settings app - General - Software Update. iOS 11 is an enormous update that brings a refreshed look and feels to both the iPhone and the iPad, so it's worth an upgrade if you haven't already.


Apple today finally released the golden master (GM) version of iOS 11 to developers. The golden master represents the final version of iOS 11 that will be released to the public, and Apple confirmed at its special event today that it will officially release iOS 11 within next week.

In order to get the latest iOS 11 GM, you need head over to Apple’s Developer Center. Today’s GM release matches up with the previously leaked GM’s build number. Apple’s GM releases are usually the same builds that will get pushed out to the general public later on. In rare cases, GM builds may see a second revision before the final release.


As for new changes in iOS 11 GM, Apple brings a handful of colorful retro style wallpaper, as well as for iPhone X prepared Pure Black wallpaper. On the iPhone, there are 17 new wallpapers. Including seven retro style wallpaper, six flowers wallpaper, three space wallpaper and a pure black wallpaper.

iOS 11 is a major update to the operating system designed for the iPhone and the iPad. It introduces several new features like a customizable Control Center, P2P Apple Pay payments in iMessage, while Do Not Disturb While Driving help drivers stay focused on the road, and Siri has a more natural voice and capable of translation.


Other changes are includes Photos includes new editing options for Live Photos, Maps features indoor mapping, and Notes has a new Document Scanner. Whilst ARKit bring a range of AR apps to the iDevices. iOS 11 also the biggest update ever for the iPad, bring a new Dock, a Files app, a revamped App Switcher, and a system-wide drag and drop feature.

Along with the iOS 11 GM version, Apple today also seeds GM version of macOS High Sierra, watchOS 4, as well as tvOS 11. 

Via MacRumors, Image Via ValueWalk And AppleInsider

Fortune has put together its “Change the World” list, which recognizes company’s that are making a positive impact, and Apple has come in at number three. Tim Cook also spoke with Fortune to explain more about how he thinks Apple is changing the world for the better and also shared that he believes Apple products aren’t just for the rich.


While there may be a good number of differences between today’s Apple compared to when Jobs was CEO, interesting enough Cook still sees Apple’s products as the most important way the company makes a positive impact. He agreed that Apple has changed the world, primarily through its products, which simply enable people to accomplish more.

I think the No. 1 way Apple changes the world is through our products. We make products for people that are tools to enable them to do things that they couldn’t otherwise do—to enable them to create or learn or teach or play. Or do something really wonderful.

He also said that Apple has also changed the world through environmentalism, education, and advocacy for human rights, privacy, and philanthropy. When asked why Apple doesn't run a charitable foundation, Cook said having a "separate thing" with a separate board of directors "wouldn't be Apple."

My view, we do a lot more good with a 120,000 people behind it than we would putting 12 people over in a corner to make decisions. I’m not criticizing people that do that. I think maybe they found a way and maybe it’s great. But it wouldn’t be Apple.

Fortune also brought up Apple’s goal to make products that everyone can use, in contrast to a business strategy of making premium priced products. Cook responded by highlighting its more affordable (and more recent) entry level devices, the CEO disagreed with Lashinsky's opinion that Apple's business strategy is to "make premium-priced, high-margin, high-end products."

Well it's not high margin. I wouldn't use that word. There's a lot of companies that have much higher margins. We price for the value of our products. And we try to make the very best products. And that means we don't make commodity kind of products. And we don't disparage people that do; it's a fine business model. But it's not the business that we're in.

But if you look across our product lines, you can buy an iPad today for under $300. You can buy an iPhone, depending upon which one you select, for in that same kind of ballpark. And so these are not for the rich. We obviously wouldn't have over a billion products that are in our active installed base if we were making them for the rich because that's a sizable number no matter who's looking at the numbers.

The full interview covers much more including Cook discussing why Apple’s healthcare, and privacy efforts, the app economy, and how devices are effecting social behavior. Click here to read the Full Interview!

Via 9to5Mac And MacRumors, Image Via 9to5Mac
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