Feb 19, 2018

Rumors: Samsung Looking New Customers For Its OLED Screen, Because Apple Cuts iPhone X Production

According to the report by Nikkei that Samsung is now looking new customers for its OLED screen, because of Apple cuts this quarter's iPhone X production, so the demand for OLED screen dropped significantly. While Samsung mistakenly predicted iPhone's demand, which resulting in "saddled with excess production capacity."

At the same time, the report also points out that iPhone X production cuts nearly 50% that will cause the chain reaction in the supply chain, Samsung's OLED overcapacity is the most obvious result. With LG Display and Chinese's BOE able to mass-produce OLED screens this year, it will be more difficult for Samsung to promote OLEDs.

Image Credit Pocketnow
Nikkei Asia Review's report is also likely to be wrong - exaggerated the fact that iPhone X production cuts, according to the research firm IHS Markit's data, it does not suggest that Apple is the prime mover of a contraction in demand. Plus Tim Cook showed excitements about the iPhone X sales since availability.

We're thrilled to report the biggest quarter in Apple's history, with broad-based growth that included the highest revenue ever from a new iPhone lineup. iPhone X surpassed our expectations and has been our top-selling iPhone every week since it shipped in November.

However, taking into account the "Nikkei Asia Review" isn’t the first time to claimed that Apple will cut iPhone X production in half, because Apple’s decision was in response to “disappointing holiday season sales," and given the supply chain outlet's track record on Apple-specific events, or cause-and-effect from Apple's moves is iffy at best.

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