Jul 26, 2018

iPhone 8 Plus Was The Best-Selling iPhone In Q2 2018 In The U.S., Surpassing The iPhone X

According to data shared by CIRP, in the second quarter of 2018, the Apple iPhone 8 Plus is the best-selling iPhone. At the same time, Apple's iPhone 8, iPhone 8 Plus and iPhone X accounted for 54% of iPhone sales in the U.S., with iPhone 8 accounting for 13%, iPhone 8 Plus accounting for 24%, and iPhone X accounting for 17%.


The older iPhones also sold well, such as the iPhone 7, iPhone 7 Plus, iPhone SE, iPhone 6s Plus, and iPhone 6s. This year's iPhone sales are unusual from last year, with the iPhone 7 and iPhone 7 Plus being the main sales force last year of 80% of merged sales. Meanwhile, the iPhone 8 and iPhone 8 Plus combined sales of 37%, surpassing the iPhone X.

In what is usually a quieter quarter for iPhone sales, the model breakdown is interesting, as older models persisted in popularity," said Josh Lowitz, CIRP Partner and Co-Founder. "The latest iPhone 8, 8 Plus, and X models accounted for a little more than half of sales, yet last year at this time the then-latest iPhone 7 and 7 Plus accounted for over 80%.

One of the causes for the flat sales of the iPhone X is that it starts at $999 and the iPhone 8 sells for only $699. However, hopefully, this will change soon, as Apple will launch a new low-cost 6.1-inch LCD iPhone, along with a 5.8-inch second-generation iPhone X and a 6.5-inch OLED iPhone X Plus.

Nonetheless, the figure doesn't represent all iPhone customers in the U.S, considering that CIRP's numbers are aggregated from surveys that encompass just 500 customers who purchased an iPhone,

Image Via Consumer Intelligence Research Partners

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