Apple Acquires Asaii For $100 Million To Find Hidden Talent Use Machine Learning

Apple has acquired Asaii, a San Francisco-based music analytics startup, reports both Music Ally and Axios , as it said that the price of A...

Apple has acquired Asaii, a San Francisco-based music analytics startup, reports both Music Ally and Axios, as it said that the price of Apple's acquisition is close to $100 million. The acquisition would allow Apple to better recommend its music content to users.

Asaii creates a range of tools that make it easy for record companies to use machine learning to track, discover and manage artists. Asaii's platform draws data from social media such as Facebook, Twitter, and Instagram, as well as streaming music services such as Apple Music, Spotify, YouTube Music, and SoundCloud, to find hidden talent.

To be exact, Asaii offers two products: the “A&R” (artist and repertoire, responsible for discovering and training singers and entertainers), which is a music management dashboard for find and manage of talent; and APIs for music services, that integrate recommendation engines into their platforms, with that, it will be easier to discover awesome artists.

Asaii's machine learning algorithms will enhance the Apple Music and iTunes experience. Founded in 2016, Asaii's founders include Sony Theakanath, Austin Chen, and Chris Zhang, all of whom have worked for Apple, Facebook, Uber, Salesforce, and Yelp. The Asaii team will join Apple Music team, claims Cameron Baradar, the Asaii investor.