Dec 31, 2018

Apple Dominates The Premium Smartphone Market In 3Q 18

A new report said that in the third quarter of this year (2018), the growth rate of the premium smartphone market continued to exceed the growth rate of the entire smartphone market, and the iPhones released in 2018 dominates the premium market. Although there are close to 40 manufacturers entering the market, the top five vendors, including Apple, account for 89% of total shipments.



Market analysis data from analyst firm Counterpoint Research reveals that though the entire smartphone market fell by 5% year-on-year in the third quarter, the premium smartphone market experienced a 19% increase; those premium models with a price of $400 or more accounts 22% of global smartphone market.

Apple is the driving force behind the high-end smartphone market, while Counterpoint said that growth in the quarter was “driven by the new iPhones”. At the same time, Chinese smartphone makers have also launched new flagship models. Apple reportedly occupied 47% of the premium market during this season, followed by Samsung (22%), Huawei (12%), Vivo (5%), Oppo (5%) and Xiaomi (3%).

Apple's premium smartphone sales are still driven by markets such as the US, China, Japan, South Korea, and Western Europe. By region, Apple ranks first in North America, the Middle East, Africa, Western Europe, China, and the Asia Pacific; second in Latin America, Central, and Eastern Europe, next only to Samsung.

Image Via The Verge

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