According to a report published by Gartner, Apple has retained its 11.8 percent share of the smartphone market in 3Q 2018, while Samsung losing 3.4 percent compared to the same period last year, with only 18.9% market share in the quarter, and Huawei saw greater smartphone growth demand, with 13.4%, and placed at #2 spot, whereas Apple now ranked #3.



Though global smartphone sales increased 1.4 percent year-over-year when it compared to Q3 2017, Garner says that if Huawei and Xiaomi wasn't included in the report, then the global smartphone sales would have declined 5.2 percent, in the end, the Chinese smartphone brand, Huawei, was the only one to see significant growth thanks to its cheaper but high-end smartphones.

Garner estimates that Apple sold 45 million smartphones in Q3 2018, roughly the same as last year's figure, and especially points out that iPhone XS Max was more popular than the smaller iPhone XS. Samsung, however, saw an estimated twelve million unit decline in shipments, and Huawei sees a 52 million unit sales.

The research firm believed that next massive consumer smartphone adoption will be in 2020, when the 5G and foldable phones begins to appeared on the market. While Apple will not release the 5G iPhone until 2020, Samsung and other smartphone makers are expected to launch the first 5G device next year.
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