Jan 8, 2019

Tim Cook: Apple's Ecosystem And Service "Underappreciated", iPhone XR Is The Best Selling Model

According to CNBC, Tim Cook will appear on the "Mad Money" show later of the day, when he will sit in an Apple store directly with Jim Cramer to talk about Apple. Before the interview, CNBC shared some of what they discussed. The topic of the conversation revolves around Apple's recent adjustments to the 2019Q1 revenue forecast, iPhone and wearable sales, etc.


Firstly, Cook said that Apple's ecosystem and services may be "underappreciated" by the critics, and he has heard it too many times over the years. Though, Cook also said he was not surprised by the decline in Apple's share price following he sent the investor letter, because the market is "quite emotional in the short term," and that they are only focused on longer-term culmination.
"I'm not defensive on it. This is America and you can say what you want," Cook continued. "But ... my honest opinion is that there is a culture of innovation in Apple and that culture of innovation combined with these incredible, loyal customers, happy customers, this ecosystem, this virtuous ecosystem, is something that is probably underappreciated."
The Apple CEO also reveals that the iPhone XR has been the best-selling model ever since it released, but he would like to sell more than that and is in the process of working on it. Meantime, Cook touting that revenue from Apple’s wearables business has "already more than 50% more than iPod was at its peak."

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