May 2, 2019

Apple Watch Is The Number One Smartwatch In 1Q 2019 Thanks To ECG

A new report from Counterpoint Research today suggested that Apple Watch is the number one smartwatch in the first quarter of 2019, it accounted 35.8% of the entire market, that means one in three smartwatches sold in the last quarter were Apple Watches. It's believed that the ECG feature is what makes Apple Watch the most popular smartwatches. Counterpoint analyst, Satyajit Sinha:

Apple Watch shipments grew a solid 49% YoY despite the weak demand for its iPhones. Apple continues to focus on the health-related features like ECG and fall detection in the Apple Watch Series 4. The ECG capability in the Apple Watch is the most desirable feature, according to our latest Consumer Lens survey. Apple has now received approval on its ECG features from healthcare authorities of Hong Kong and 19 other countries including France, Germany, Italy, Spain, and the UK.”
Following Apple was Samsung, who had placed at the second spot, saw its market share jumped from 7.2% to 11.1%. Fitbit, on the other hand, also gained more customers, with a share of 5.5%, up from 3.7% in the year-ago quarter. In general, global smartwatch shipments grew a healthy rate of 48% year-on-year in Q1 2019 prompted by Apple, Samsung, Fitbit, as well as Huawei.

Finally, the report suggests that the limited battery life remains a pain point for a consumer’s decision-making process. 

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