UBS analysts said in an investor report today that Apple is researching associated technologies for folding devices. At the same time, the paper suggested that in 2021 Apple may launch a foldable device, with the likelihood of an iPad being to adopt the foldable screen first instead of an iPhone.
Samsung currently has a large number of technical patents for foldable screens and devices, but Apple is also said to be actively developing it. In spite of that, the company has a record of launching sophisticated products in the past: it could rather be the last than the first. Moreover, the fact that foldable design is still at its earliest stage—nothing but a flop right now, as we can draw a conclusion from Samsung’s long-delayed Galaxy Fold device.
Samsung currently has a large number of technical patents for foldable screens and devices, but Apple is also said to be actively developing it. In spite of that, the company has a record of launching sophisticated products in the past: it could rather be the last than the first. Moreover, the fact that foldable design is still at its earliest stage—nothing but a flop right now, as we can draw a conclusion from Samsung’s long-delayed Galaxy Fold device.
Even Apple end up launch the foldable iPhone/iPad in 2021, UBS believes that the critical problem with people accepting foldable devices is the price, such as the Galaxy Fold, which sells for as much as $2,000. The iPhone XS Max, for instance, priced at $1,099 even without a foldable screen, can you imagine how much it would cost you to purchase a folding gadget made Apple.
Surveys have found that most customers are willing to pay $400-500 more for foldable machines, but more can be paid by Apple users. Apple has applied for a number of patents for folding devices, even though it may just showcase that Apple is interested in this area of study.
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