Aug 20, 2019

Porsche To Offer Apple Music Integration To Its All-Electric Sports Car 'Taycan'

Porsche announced today that it has teamed up with Apple to add Apple Music to its all-electric sports car Taycan infotainment system, marking the first time that Apple Music Services will be integrated into the automotive integrated system as a native application without the help of CarPlay. (Via TechCrunch)


It is said that Porsche will "do spare no effort" to provide Apple Music as a built-in audio option to provide a seamless experience, the driver can access Apple Music via the icon on the Taycan touch screen or the car's voice assistant, the content is completely same from Apple Music on the iPhone.

Behind this seamless experience, Porsche connects the customer's Apple ID to their Taycan ID, an account that allows users to use a dedicated car management service, which saves time for logging into accounts. In addition, Porsche offers a six-month free Apple Music subscription to existing car owners and new buyers, which can be used in conjunction with Taycan's 3-year free in-car internet service.

Klaus Zellmer, CEO of Porsche North America, revealed to the media that the partnership with Apple will surpass Taycan, suggesting that Apple Music may integrate into many of Porsche car models.

Porsche was one of the first car manufacturers to adopt Apple's CarPlay system. In 2015, it announced its support for the in-car entertainment and communication systems.

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