Nov 6, 2019

Apple Revamps Privacy Website Explaining How It Is Implemented Across Its Platforms

Apple is perhaps the only company in the technology industry that values user privacy, and they recently updated its privacy website to highlight how privacy protection is implemented across its operating systems.

Privacy is a fundamental human right. At Apple, it’s also one of our core values. Your devices are important to so many parts of your life. What you share from those experiences, and who you share it with, should be up to you. We design Apple products to protect your privacy and give you control over your information. It’s not always easy. But that’s the kind of innovation we believe in.
Apple explains on the site that the Safari browser uses the so-called Intelligent Tracking Prevention that is capable of stopping advertisers that follow you from site to site. While, the Maps app allows you to track your location, it won't associate your data with your Apple ID, and Apple doesn't keep a history of your location. Photos app, on the other hand, protect your images from unwanted disclosure, and that it organize photos right on your device through the uses of machine learning. Other apps including the Messages, Apple News, Health, also have each their own a summary that tells it users how their data is being protected.

Apple has also uploaded a set of privacy white papers today for services like Safari, Face ID, Location Services, and more. Noted that the website itself remains a simple look at how Apple handles user data, each white paper dives deeply into Apple's specific programs and services, and how it seeks to enhance privacy with every new update. You can see the white papers right here.

Finally, the revamped Privacy website includes a section for its Transparency Reports, demonstrating that Apple is dedicated to being transparent in responding to government demands for user data across the globe.

Image Via 9to5mac

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