Trendforce: iPhone Sales Saw 42% Growth In 3Q 2019, Thanks To The 11 Series

According to a recent report from the market research organization TrendForce, thanks to the popularity of the iPhone 11 series, it is expected that Apple’s smartphone sales will surpass Huawei’s in the fourth quarter of this year and rank among the second-largest brands in the global smartphone market. Already in 3Q 2019, the Cupertino company saw a 42% growth QoQ, the highest of all smartphone makers.

Apple remained in the third place and shook off disappointments from a weak 2Q19 by recording a production volume of 46.7 million units in 3Q19, a 42% growth QoQ (the highest among all smartphone manufacturers). The company made several strategic breakthroughs with its iPhone 11 series, including a new pricing scheme for the non-American market and new trade-in policies. On the technical side, the iPhone 11 series featured new colors, triple camera, better photo quality, and longer battery life, all of which drove up global sales. Thanks to the continued popularities of its new phones, Apple’s production volume is projected to peak at about 69 million units in 4Q19, with the iPhone 11 series accounting for 77% of this figure.
The data forecast, in particular, that in the fourth quarter the iPhone will cross 69 million shipments and its market share will be 6,3 percent higher than that of the third quarter., soaring to 18.7%, exceeding its competitor Huawei to place second.

In contrast, Huawei smartphones are anticipated to reach sales of 55 million units in the fourth quarter of this year, and their market share will fall from 18% in the third quarter to 14.9%, ranking third, owing to the effect of the ban in the United States. Other Chinese brands including OPPO, Xiaomi, and Vivo will continue to obtain a foothold in the fourth, fifth and sixth places.

The overall smartphone product production volume is projected at 375 million units in 3Q19, a boost of 9.2 percent. In terms of performance this year, the total production volume is forecasted to be 1.4 billion units, a 4%-5% decrease YoY.

Looking ahead, the trend is expected to stop in the 1st quarter of 2020, with brands being carefully watched in inventory and with the introduction of 5G products, the smartphone market has entered the wait and see period.

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