Image via Apple |
The 29 stores are reopened but are only opened for 8 hours a day, instead of 12 hours in the regular business hours. The rest of the 42 stores will reopen at the end of this week, though that Apple has not said anything about reopening the 13 of the remaining locations. Apple said in their statement earlier in the last week that their employees in China are slowly returning to work, but operations are still continuing to be slowed down as there are still a few stores and factories shuttered in the country.
It is not possible for the Cupertino firm to catch up their quarterly sales as the limited store hours, and the shortfall of store and production factory openings turns away from normal customer traffic and full iPhone productions. The sales revenue for the iPhone in January had dropped critically by 28% compared to the holiday quarterly revenue in 2019. This is a significant downside to start the new year, as this decline is much more significant than the normal decline.
Apple is continuing to monitor the coronavirus outbreak’s impact on the company and iPhone production. The sales for February are anticipated to be the worst part of sales this month, as there are issues in supply and demand. The Cupertino company will provide additional feedback regarding the sales induced by the outbreak in April, which is the next quarterly earnings call.
Post a Comment