Piper Sandler surveyed 5,200 teenagers with an average age of 16.2 and a median household income of $ 65,600 to understand their buying habits and brand preferences.
The survey shows that 85% of the young people surveyed own an iPhone, and 88% of the respondents expect the iPhone to be their next phone. Both of these data set a record high in the survey, but it is worth noting that most of the teens came from households with higher incomes. Last year, 83% of teens surveyed owned an iPhone, and 86% planned to buy it.
On the other side, 8% of teenagers said they plan to buy Android phones, down from 10% in the same period last year.
Not only iPhone adoption saw an increase, but also that Apple Watch adoption continues to grow with 25% of teens surveyed saying they own the wearable, up from 20% when comparing the data released last fall.
For AirPods. 52% of teenagers say they own a set of AirPods, and among teenagers who don’t have AirPods, 18% plan to buy it within a year.
Apple TV+, Apple's new video streaming service, however, didn't make into top 5 when it comes to the daily video consumption category, with Netflix claims the number one spot and Disney+ debuts in top 5 ahead of Amazon and Apple TV+.