Jul 26, 2018

Apple Watch Remains The Best-Selling Smartwatch Worldwide, With Apple Shipped 3.5M Units In Q2 2018

Market research firm Canalys has released the latest global smartwatch shipments report. According to the report, in the second quarter of 2018, Apple Watch shipped 3.5 million units worldwide. Among them, the Apple Watch Series 3 with integrated LTE feature is the best-selling smartwatch in Asia at the time.


Canalys' data shows that in the second quarter of 2018, global smartwatch shipments reached 10 million units. Apple still accounts for a large proportion of the global smart watch shipment market share, with Apple Watch shipments reached 3.5 million units. Compared with the same period last year, the shipments grew by about 30%.

Despite the gain in shipments of Apple Watch, Canalys believes that Apple's Watch market share is actually declining from the previous quarter, from 43% in Q1 2018 to 34% in Q2 2018 because of the “excellent performance” of Fitbit and Garmin smartwatches drove the growth of their shipments, which led to a significant decline towards Apple Watch.

Apple faces a growing threat from competitors, which have started to pass the million quarterly shipments mark," said Canalys Research Analyst Vincent Thielke. "Vendors are trying to differentiate their products with advanced heart-rate metrics, smart coaching and mapping, and consumers now have a much wider range of smartwatches to choose from than they did a year ago. Amid further competition from Samsung and Google, rumored to be launching Galaxy and Pixel watches respectively, Apple needs to work out how to drive refreshes in markets such as the US, where its penetration into the existing iPhone installed base has started to level off."

Of course, Canalys' data is predictive, not Apple's official data. In the earnings report, Apple classifies Apple Watch as "Other" products, which also includes AirPods, Apple TV, HomePod, Beats products, iPod touch, and various accessories. We should found these number to be true by next week when the company announces its Q3 2018 earnings.

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