Today, Apple CEO Tim Cook was being interviewed at "Good Morning America" program produced by ABC, in which he talked about the new products announced by Apple last week, including iPhone XS and iPhone XS Max, and Apple Watch, which specifically talks about why the new generation of the iPhone is the most expensive phone in the history of Apple.


The host Robin Roberts cited a number of questions posed by the public on Twitter. The most popular question is the pricing of the iPhone XS and iPhone XS Max. After all, the iPhone XS Max became Apple's most expensive iPhone to date, with a top price of $1,449 for the 512GB version.

Cook explains that many technologies included in the iPhone are capable of replace some of the previous stand-alone devices, such as MP3 players and digital cameras, so that is why it has a premium price. Cook also reiterated that Apple's goal is to "serve everyone" and that innovation makes its pricing reasonable enough that someone will pay for it.

In addition, Cook was also questioned about the problem of higher tariffs produced by China. He explained that although the iPhone was assembled in China, some parts came from all over the world, including the United States. For instance, the glass made from Kentucky, as well as some chips.

As for the 1 trillion dollar market cap they hit last month, the Apple CEO says that since Apple was born in the United States, he and other executives had the effort to make the country become more successful, such as job creation, and investing in public education.
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