According to sources from the Wall Street Journal, Apple will lower the price of the iPhone XR in Japan, with the price reduction strategy will start as soon as next week, since the $750 iPhone sees a disappointing sales in the country due to carrier contracts. In addition, the iPhone 8 is still very popular in Japan. Currently, it is unclear how much the iPhone XR price will be lowered.



Apple’s strategy to reduce the iPhone XR price in Japan is mainly to better promote this new handset. After all, iPhone XR sales are not as stable as iPhone 8 Plus. Perhaps because of its price, iPhone XR may mirror what happened with the iPhone 5c in 2013, then the demand picked up the following year, analysts predicted.
Analysts say weaker-than-expected demand for iPhone XR may mirror what happened with the iPhone 5c in 2013, where sales picked up the following year. Apple's higher-priced XS and XS Max models, released a month earlier, appeal more to tech's early adopters who typically fuel initial sales of new iPhones.
At the same time, Apple plans to restart iPhone X production (which discounted in September) and sell it in certain markets. For Apple, lowering the price of a product is a very rare case. In some markets, If the sales of the device fall short of expectations, Apple will choose a price reduction strategy. One again produce the iPhone X allows Apple to consume exceedingly OLED screen components, it's unclear which specific countries or regions' consumers will be available to purchase this.
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