In the U.S. today, Apple has launched a brand new online store for active military and veterans, along with members of their households, allows them to get a 10% discount on Apple products. The company said in a statement to TechCrunch that they are "proud" to offer the type of discount to military families.



According to Apple, products that can receive 10% discount includes iPhones, iPads, Macs, Apple Watch models, Apple TV, HomePod, and a wide range of accessories, even some third-party. For example, iPhone XS that original cost $99 for the base model, now only priced at $899, that's a decent discount.
The Veterans and Military Purchase Program (“Program”) is a benefit provided by Apple Inc. (“Apple”) to current and Veteran members of the U.S. Military, National Guard and Reserve. The Program is also offered to their immediate family members who also reside in their same household. The Program is intended for personal use only.
In addition, Apple also providing the educational discount, though the advantages are more towards to veterans seems like. Apple has landed on Amazon as well, that means you can now only purchase the real deal on the website, whereas before you may have to buy some uncertified products.
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